{
  "company": {
    "name": "CoachMePlus",
    "website": "https://coachmeplus.com/",
    "record": "https://startuphistory.org/c/coachmeplus.com"
  },
  "status": null,
  "history_since": "2013-05-16T15:04:22.000Z",
  "baseline": {
    "snapshot_id": "a4ee32aa0f24237d10d3a69014b57c8e71b36de075b8d47a7228e87d86665d64",
    "observed_at": "2014-12-19T03:25:10.000Z",
    "headline": "CoachMePlus - Strength and Conditioning - Design, Manage, Track, Report.",
    "description": null,
    "evidence": "https://web.archive.org/web/20141219032510/https://coachmeplus.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:34:49.199Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-12-19T03:25:10.000Z",
      "variants": [
        {
          "headline": "CoachMePlus - Strength and Conditioning - Design, Manage, Track, Report.",
          "subhead": null,
          "observed_at": "2014-12-19T03:25:10.000Z",
          "evidence": "https://web.archive.org/web/20141219032510/https://coachmeplus.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "CoachMePlus - Strength and Conditioning - Design, Manage, Track, Report.",
      "subhead": null,
      "from": "2014-12-19T03:25:10.000Z",
      "to": "2014-12-19T03:25:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20141219032510/https://coachmeplus.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-12-19T03:25:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-10-18T09:39:12.000Z",
      "variants": [
        {
          "headline": "Buffalo Bills Case Study",
          "subhead": null,
          "observed_at": "2016-10-18T09:39:12.000Z",
          "evidence": "https://web.archive.org/web/20161018093912/https://coachmeplus.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Buffalo Bills Case Study",
      "subhead": null,
      "from": "2016-10-18T09:39:12.000Z",
      "to": "2016-10-18T09:39:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20161018093912/https://coachmeplus.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-10-18T09:39:12.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-08-18T13:06:50.000Z",
      "variants": [
        {
          "headline": "Applied Sports Science Platform. Prepare to Win | CoachMePlus",
          "subhead": "CoachMePlus is an applied sports science platform that is changing the way coaches and athletes prepare for competition. Prepare to Win.",
          "observed_at": "2017-07-10T06:42:11.000Z",
          "evidence": "https://web.archive.org/web/20170710064211/https://coachmeplus.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CoachMePlus | Athlete Management System - Applied Sports Science Platform",
          "subhead": "CoachMePlus is an applied sports science platform that is changing the way coaches and athletes prepare for competition. CoachMe Plus offers powerful athlete management tools for strength and conditio",
          "observed_at": "2019-08-18T13:06:50.000Z",
          "evidence": "https://web.archive.org/web/20190818130650/https://coachmeplus.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "CoachMePlus | Athlete Management System - Applied Sports Science Platform",
      "subhead": "CoachMePlus is an applied sports science platform that is changing the way coaches and athletes prepare for competition. CoachMe Plus offers powerful athlete management tools for strength and conditio",
      "from": "2017-07-10T06:42:11.000Z",
      "to": "2019-08-18T13:06:50.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190818130650/https://coachmeplus.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-07-10T06:42:11.000Z",
          "to": "2019-08-18T13:06:50.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:34:49.199Z",
      "variants": [
        {
          "headline": "CoachMePlus | Human Performance Software",
          "subhead": "Helping coaches and athletes work together to achieve their performance and fitness goals.",
          "observed_at": "2021-01-06T06:09:01.000Z",
          "evidence": "https://web.archive.org/web/20210106060901/https://coachmeplus.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CoachMePlus - Human Performance Software",
          "subhead": "Helping coaches and athletes work together to achieve their performance and fitness goals.",
          "observed_at": "2022-07-01T22:03:42.000Z",
          "evidence": "https://web.archive.org/web/20220701220342/https://coachmeplus.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CoachMePlus - Human Performance Software",
          "subhead": "Human performance software helping coaches and athletes work together to achieve their fitness goals. Start your free CoachMePlus trial!",
          "observed_at": "2023-07-13T05:43:21.000Z",
          "evidence": "https://web.archive.org/web/20230713054321/https://coachmeplus.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CoachMePlus - Human Performance Software",
          "subhead": "Human performance software helping coaches and athletes work together to achieve their fitness goals. Start your free CoachMePlus trial!",
          "observed_at": "2025-01-17T20:51:24.000Z",
          "evidence": "https://web.archive.org/web/20250117205124/https://coachmeplus.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CoachMePlus - Human Performance Software",
          "subhead": "Human performance software helping coaches and athletes work together to achieve their fitness goals. Start your free CoachMePlus trial!",
          "observed_at": "2026-07-12T06:40:33.000Z",
          "evidence": "https://web.archive.org/web/20260712064033/https://coachmeplus.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CoachMePlus - Human Performance Software",
          "subhead": "Human performance software helping coaches and athletes work together to achieve their fitness goals. Start your free CoachMePlus trial!",
          "observed_at": "2026-11-06T14:34:49.199Z",
          "evidence": "https://coachmeplus.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "CoachMePlus - Human Performance Software",
      "subhead": "Human performance software helping coaches and athletes work together to achieve their fitness goals. Start your free CoachMePlus trial!",
      "from": "2021-01-06T06:09:01.000Z",
      "to": "2026-11-06T14:34:49.199Z",
      "captures": 6,
      "evidence": "https://coachmeplus.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2021-01-06T06:09:01.000Z",
          "to": "2026-11-06T14:34:49.199Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-a4ee32aa0f24237d10d3a69014b57c8e71b36de075b8d47a7228e87d86665d64:d412b3f8e62a6b873cf71946d175e5c57c1589f68aa1f113faff92822bbd76c8:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20141219032510/https://coachmeplus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-12-19T03:25:10.000Z",
        "to": "2016-10-18T09:39:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20161018093912/https://coachmeplus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-a4ee32aa0f24237d10d3a69014b57c8e71b36de075b8d47a7228e87d86665d64:d412b3f8e62a6b873cf71946d175e5c57c1589f68aa1f113faff92822bbd76c8:traction:f943dee40f045acf",
      "before_evidence": "https://web.archive.org/web/20141219032510/https://coachmeplus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “220 TEAMS” on its homepage (was “30 teams”).",
      "between": {
        "from": "2014-12-19T03:25:10.000Z",
        "to": "2016-10-18T09:39:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20161018093912/https://coachmeplus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 3,
      "id": "page-d412b3f8e62a6b873cf71946d175e5c57c1589f68aa1f113faff92822bbd76c8:7fcf967d303eb6de2dbb83d099001315dd7aede566acac69197d1a219ca85601:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20161018093912/https://coachmeplus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2016-10-18T09:39:12.000Z",
        "to": "2017-07-10T06:42:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20170710064211/https://coachmeplus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-7fcf967d303eb6de2dbb83d099001315dd7aede566acac69197d1a219ca85601:b6b570606d3161963bd5ab15ececd86c7295f17d3c3dac4b8c5a28da522c40a0:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20170710064211/https://coachmeplus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2017-07-10T06:42:11.000Z",
        "to": "2019-08-18T13:06:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20190818130650/https://coachmeplus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-b6b570606d3161963bd5ab15ececd86c7295f17d3c3dac4b8c5a28da522c40a0:5dec2068a0c42ed39f670aaa1a6d62314936488f7ddcf8cbadaf72da60eceb0f:headline:2420a53c0162f115",
      "before_evidence": "https://web.archive.org/web/20190818130650/https://coachmeplus.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “CoachMePlus | Athlete Management System - Applied Sports Science Platform” to “CoachMePlus | Human Performance Software”.",
      "between": {
        "from": "2019-08-18T13:06:50.000Z",
        "to": "2021-01-06T06:09:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20210106060901/https://coachmeplus.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “CoachMePlus” company record, https://startuphistory.org/c/coachmeplus.com"
}