{
  "company": {
    "name": "Cloverly",
    "website": "https://cloverly.com/",
    "record": "https://startuphistory.org/c/cloverly.com"
  },
  "status": null,
  "history_since": "2019-04-22T17:01:16.000Z",
  "baseline": {
    "snapshot_id": "5187ccffc5aa0973bafbe4ff9398b1273cf9a9e67c7e7195531f6ee245e20a51",
    "observed_at": "2019-04-22T17:01:16.000Z",
    "headline": "Carbon Offsets on Demand",
    "description": "Cloverly makes Carbon Offsets on Demand available for everyday activities like ecommerce deliveries, ridesharing, and much more.",
    "evidence": "https://web.archive.org/web/20190422170116/https://cloverly.com",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:46:28.374Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-08-15T07:33:45.000Z",
      "variants": [
        {
          "headline": "Carbon Offsets on Demand",
          "subhead": "Cloverly makes Carbon Offsets on Demand available for everyday activities like ecommerce deliveries, ridesharing, and much more.",
          "observed_at": "2019-04-22T17:01:16.000Z",
          "evidence": "https://web.archive.org/web/20190422170116/https://cloverly.com",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Carbon Offsets on Demand",
          "subhead": "Cloverly makes Carbon Offsets on Demand available for everyday activities like ecommerce deliveries, ridesharing, and much more.",
          "observed_at": "2020-08-15T07:33:45.000Z",
          "evidence": "https://web.archive.org/web/20200815073345/https://cloverly.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Carbon Offsets on Demand",
      "subhead": "Cloverly makes Carbon Offsets on Demand available for everyday activities like ecommerce deliveries, ridesharing, and much more.",
      "from": "2019-04-22T17:01:16.000Z",
      "to": "2020-08-15T07:33:45.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20200815073345/https://cloverly.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-04-22T17:01:16.000Z",
          "to": "2020-08-15T07:33:45.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-07T13:35:14.000Z",
      "variants": [
        {
          "headline": "Helping the World Go Carbon Neutral",
          "subhead": "Neutralize the environmental impact of your company's everyday activities with ease through free, accurate, on-demand carbon offsets with Cloverly.",
          "observed_at": "2021-07-07T13:35:14.000Z",
          "evidence": "https://web.archive.org/web/20210707133514/https://www.cloverly.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Helping the World Go Carbon Neutral",
      "subhead": "Neutralize the environmental impact of your company's everyday activities with ease through free, accurate, on-demand carbon offsets with Cloverly.",
      "from": "2021-07-07T13:35:14.000Z",
      "to": "2021-07-07T13:35:14.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210707133514/https://www.cloverly.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-07T13:35:14.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-04T14:32:56.000Z",
      "variants": [
        {
          "headline": "Technology Platform for High-Quality Carbon Credits",
          "subhead": "Build climate-conscious digital products with Cloverly's API for verified carbon credits. Find carbon offsets and carbon removals for your Net Zero goals.",
          "observed_at": "2023-01-04T14:32:56.000Z",
          "evidence": "https://web.archive.org/web/20230104143256/https://www.cloverly.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Technology Platform for High-Quality Carbon Credits",
      "subhead": "Build climate-conscious digital products with Cloverly's API for verified carbon credits. Find carbon offsets and carbon removals for your Net Zero goals.",
      "from": "2023-01-04T14:32:56.000Z",
      "to": "2023-01-04T14:32:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230104143256/https://www.cloverly.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-04T14:32:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-01T15:55:57.000Z",
      "variants": [
        {
          "headline": "Platform For Scaling Climate Action",
          "subhead": "Cloverly empowers both the businesses that buy and the businesses that supply carbon removals and credits by providing trust, access, and ease to scale meaningful impact.",
          "observed_at": "2024-01-01T15:55:57.000Z",
          "evidence": "https://web.archive.org/web/20240101155557/https://cloverly.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Platform For Scaling Climate Action",
      "subhead": "Cloverly empowers both the businesses that buy and the businesses that supply carbon removals and credits by providing trust, access, and ease to scale meaningful impact.",
      "from": "2024-01-01T15:55:57.000Z",
      "to": "2024-01-01T15:55:57.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240101155557/https://cloverly.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-01T15:55:57.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-5187ccffc5aa0973bafbe4ff9398b1273cf9a9e67c7e7195531f6ee245e20a51:9eb981663b6408def431f3e6eb4df105a4baff4b3a71c599f971b84beb61a39f:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190422170116/https://cloverly.com",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-04-22T17:01:16.000Z",
        "to": "2020-08-15T07:33:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20200815073345/https://cloverly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-5187ccffc5aa0973bafbe4ff9398b1273cf9a9e67c7e7195531f6ee245e20a51:9eb981663b6408def431f3e6eb4df105a4baff4b3a71c599f971b84beb61a39f:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20190422170116/https://cloverly.com",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2019-04-22T17:01:16.000Z",
        "to": "2020-08-15T07:33:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20200815073345/https://cloverly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-9eb981663b6408def431f3e6eb4df105a4baff4b3a71c599f971b84beb61a39f:16a62a7446036f14334aaa91712814fe26a5d56781ee7c6ed845fe179dd3c4e6:headline:1e8554652be73d36",
      "before_evidence": "https://web.archive.org/web/20200815073345/https://cloverly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Carbon Offsets on Demand” to “Helping the World Go Carbon Neutral”.",
      "between": {
        "from": "2020-08-15T07:33:45.000Z",
        "to": "2021-07-07T13:35:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20210707133514/https://www.cloverly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-9eb981663b6408def431f3e6eb4df105a4baff4b3a71c599f971b84beb61a39f:16a62a7446036f14334aaa91712814fe26a5d56781ee7c6ed845fe179dd3c4e6:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20200815073345/https://cloverly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2020-08-15T07:33:45.000Z",
        "to": "2021-07-07T13:35:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20210707133514/https://www.cloverly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "classifier-16a62a7446036f14334aaa91712814fe26a5d56781ee7c6ed845fe179dd3c4e6:18c1a0c50648ed84b1b454c904d8e666f6b762fc1367710f9fb4bd4c2e5c8d58:repositioning",
      "before_evidence": "https://web.archive.org/web/20210707133514/https://www.cloverly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Helping the World Go Carbon Neutral” to “Technology Platform for High-Quality Carbon Credits”.",
      "between": {
        "from": "2021-07-07T13:35:14.000Z",
        "to": "2023-01-04T14:32:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20230104143256/https://www.cloverly.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 6,
      "id": "page-18c1a0c50648ed84b1b454c904d8e666f6b762fc1367710f9fb4bd4c2e5c8d58:1f90c9058fc3b67b8e619ba10b3cae5944be2a804947852ad440fa0449de1f69:headline:b7a5680ced6f2efd",
      "before_evidence": "https://web.archive.org/web/20230104143256/https://www.cloverly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Technology Platform for High-Quality Carbon Credits” to “Platform For Scaling Climate Action”.",
      "between": {
        "from": "2023-01-04T14:32:56.000Z",
        "to": "2024-01-01T15:55:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101155557/https://cloverly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Cloverly” company record, https://startuphistory.org/c/cloverly.com"
}