{
  "company": {
    "name": "Cloudinary",
    "website": "https://cloudinary.com/",
    "record": "https://startuphistory.org/c/cloudinary.com"
  },
  "status": null,
  "history_since": "2012-03-24T22:04:28.000Z",
  "baseline": {
    "snapshot_id": "f858b20cb537322f7ba564559aab000815b32b4db187b08a341087d1f6373743",
    "observed_at": "2012-03-24T22:04:28.000Z",
    "headline": null,
    "description": "Manage Your Website's Assets in the Cloud - Cloudinary seamlessly delivers your website's assets from the Cloud to your users.",
    "evidence": "https://web.archive.org/web/20120324220428/http://cloudinary.com:80/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [
            "Newsodrome",
            "OpinionStage",
            "HostMonk",
            "friendize.me"
          ],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:45:48.916Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-05-03T20:50:56.000Z",
      "variants": [
        {
          "headline": "Cloudinary - Image Management in the Cloud",
          "subhead": "Manage your website's images in the cloud - Cloudinary seamlessly delivers your website's images from the cloud to your users.",
          "observed_at": "2013-01-15T05:53:57.000Z",
          "evidence": "https://web.archive.org/web/20130115055357/http://cloudinary.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Image Management In The Cloud",
          "subhead": "Manage your website's images in the cloud - Cloudinary seamlessly delivers your website's images from the cloud to your users.",
          "observed_at": "2013-07-06T12:16:44.000Z",
          "evidence": "https://web.archive.org/web/20130706121644/http://cloudinary.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Image Management In The Cloud",
          "subhead": "Manage your website's images in the cloud - Cloudinary seamlessly delivers your website's images from the cloud to your users.",
          "observed_at": "2014-07-02T10:46:03.000Z",
          "evidence": "https://web.archive.org/web/20140702104603/http://cloudinary.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Image Management In The Cloud",
          "subhead": "Manage your website's images in the cloud - Cloudinary seamlessly delivers your website's images from the cloud to your users.",
          "observed_at": "2015-01-01T11:47:40.000Z",
          "evidence": "https://web.archive.org/web/20150101114740/http://cloudinary.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Image And Video new Management In The Cloud",
          "subhead": "Seamlessly manage your website's images in the cloud - image upload, cloud storage, image manipulation, image API and fast CDN",
          "observed_at": "2015-07-01T22:00:50.000Z",
          "evidence": "https://web.archive.org/web/20150701220050/http://cloudinary.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Image And Video new Management In The Cloud",
          "subhead": "Seamlessly manage your website's images in the cloud - image upload, cloud storage, image manipulation, image API and fast CDN",
          "observed_at": "2016-01-01T06:31:10.000Z",
          "evidence": "https://web.archive.org/web/20160101063110/http://cloudinary.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Image And Video Management In The Cloud",
          "subhead": "Seamlessly manage your website's images in the cloud - image upload, cloud storage, image manipulation, image API and fast CDN",
          "observed_at": "2016-07-01T07:26:51.000Z",
          "evidence": "https://web.archive.org/web/20160701072651/http://cloudinary.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Image and Video API Platform Visualize Engaging Experiences",
          "subhead": "Streamline media management and improve user experience by automatically delivering images and videos, enhanced and optimized for every user.",
          "observed_at": "2025-08-03T20:23:36.000Z",
          "evidence": "https://web.archive.org/web/20250803202336/https://cloudinary.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "IMAGE AND VIDEO API PLATFORM Visualize Engaging Experiences",
          "subhead": "Streamline media management and improve user experience by automatically delivering images and videos, enhanced and optimized for every user.",
          "observed_at": "2026-02-03T20:27:22.000Z",
          "evidence": "https://web.archive.org/web/20260203202722/https://cloudinary.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "IMAGE AND VIDEO API PLATFORM Visualize Engaging Experiences",
          "subhead": "Streamline media management and improve user experience by automatically delivering images and videos, enhanced and optimized for every user.",
          "observed_at": "2026-05-03T20:50:56.000Z",
          "evidence": "https://web.archive.org/web/20260503205056/https://cloudinary.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "IMAGE AND VIDEO API PLATFORM Visualize Engaging Experiences",
      "subhead": "Streamline media management and improve user experience by automatically delivering images and videos, enhanced and optimized for every user.",
      "from": "2013-01-15T05:53:57.000Z",
      "to": "2026-05-03T20:50:56.000Z",
      "captures": 10,
      "evidence": "https://web.archive.org/web/20260503205056/https://cloudinary.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2013-01-15T05:53:57.000Z",
          "to": "2026-05-03T20:50:56.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:45:48.916Z",
      "variants": [
        {
          "headline": "The World’s Visual Experiences Start Here",
          "subhead": "Streamline media management and improve user experience by automatically delivering images and videos, enhanced and optimized for every user.",
          "observed_at": "2026-08-03T20:38:24.000Z",
          "evidence": "https://web.archive.org/web/20260803203824/https://cloudinary.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The World’s Visual Experiences Start Here",
          "subhead": "Streamline media management and improve user experience by automatically delivering images and videos, enhanced and optimized for every user.",
          "observed_at": "2026-11-01T19:33:01.000Z",
          "evidence": "https://web.archive.org/web/20261101193301/https://cloudinary.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The World’s Visual Experiences Start Here",
          "subhead": "Streamline media management and improve user experience by automatically delivering images and videos, enhanced and optimized for every user.",
          "observed_at": "2026-11-05T12:45:48.916Z",
          "evidence": "https://cloudinary.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The World’s Visual Experiences Start Here",
      "subhead": "Streamline media management and improve user experience by automatically delivering images and videos, enhanced and optimized for every user.",
      "from": "2026-08-03T20:38:24.000Z",
      "to": "2026-11-05T12:45:48.916Z",
      "captures": 3,
      "evidence": "https://cloudinary.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-08-03T20:38:24.000Z",
          "to": "2026-11-05T12:45:48.916Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-fdb674bb1d4ae78f8a5ca4f8d5a0de4d6ebcbbb7b8d00314c04300e958214bd3:1d2918e6d4655df43d16412fdde29f7c69d3b44fa2d77d9b78b4efa6a7302235:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20140702104603/http://cloudinary.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2014-07-02T10:46:03.000Z",
        "to": "2015-01-01T11:47:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20150101114740/http://cloudinary.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-1d2918e6d4655df43d16412fdde29f7c69d3b44fa2d77d9b78b4efa6a7302235:258c2bb62d7211d214da06136631d64241859db76687f26ac7797c4e9eaa6f59:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20150101114740/http://cloudinary.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2015-01-01T11:47:40.000Z",
        "to": "2015-07-01T22:00:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20150701220050/http://cloudinary.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-258c2bb62d7211d214da06136631d64241859db76687f26ac7797c4e9eaa6f59:4625c6eecd6240482ec9b8d8a004f1f82cb58700fbfc39718557ea49b4160cf5:traction:b7966ad7238a4c15",
      "before_evidence": "https://web.archive.org/web/20150701220050/http://cloudinary.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “70,000 customers” on its homepage (was “50,000 customers”).",
      "between": {
        "from": "2015-07-01T22:00:50.000Z",
        "to": "2016-01-01T06:31:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20160101063110/http://cloudinary.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 4,
      "id": "page-4625c6eecd6240482ec9b8d8a004f1f82cb58700fbfc39718557ea49b4160cf5:ab2f694fc4239cf2ae7dc3c489039d64b64b26a47546a62ccd57c9c77d59f05e:traction:4d9cb02d4497715f",
      "before_evidence": "https://web.archive.org/web/20160101063110/http://cloudinary.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “110,000 customers” on its homepage (was “70,000 customers”).",
      "between": {
        "from": "2016-01-01T06:31:10.000Z",
        "to": "2016-07-01T07:26:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20160701072651/http://cloudinary.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 5,
      "id": "page-ab2f694fc4239cf2ae7dc3c489039d64b64b26a47546a62ccd57c9c77d59f05e:ce71127a757b2d57af5ca79536d10f9044e35218dadcb71845d01ae75f26b392:headline:63f001eaf8b961fb",
      "before_evidence": "https://web.archive.org/web/20160701072651/http://cloudinary.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Image And Video Management In The Cloud” to “Image and Video API Platform Visualize Engaging Experiences”.",
      "between": {
        "from": "2016-07-01T07:26:51.000Z",
        "to": "2025-08-03T20:23:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20250803202336/https://cloudinary.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-ce71127a757b2d57af5ca79536d10f9044e35218dadcb71845d01ae75f26b392:277e0cef49888e7f0cdf7df6ff9ed9c1c36113089a9125b7eb0c148227563f0b:customers_added:9b6ab7a77f5cbd49",
      "before_evidence": "https://web.archive.org/web/20250803202336/https://cloudinary.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Fiverr.",
      "between": {
        "from": "2025-08-03T20:23:36.000Z",
        "to": "2026-02-03T20:27:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20260203202722/https://cloudinary.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-369946dd4134cadc1f1816daf62e8abc437aa5df94f4f3e185c162cd1526828b:a4415ba1d5860eab11cbdf404e747172d7da877fa41cf908ada7540b7c64b93c:headline:02f5dacd02414477",
      "before_evidence": "https://web.archive.org/web/20260503205056/https://cloudinary.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “IMAGE AND VIDEO API PLATFORM Visualize Engaging Experiences” to “The World’s Visual Experiences Start Here”.",
      "between": {
        "from": "2026-05-03T20:50:56.000Z",
        "to": "2026-08-03T20:38:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20260803203824/https://cloudinary.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Cloudinary updates homepage headline and adds Fiverr logo",
    "summary": "Cloudinary has updated its homepage messaging and surfaced Fiverr’s logo on its homepage, alongside earlier growth claims in customer numbers. Earlier changes include the addition of free sign-up and a careers page.",
    "points": [
      {
        "text": "Between August 2025 and February 2026, Cloudinary added the Fiverr logo to its homepage.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "Between May 2026 and August 2026, Cloudinary changed its homepage headline to “The World’s Visual Experiences Start Here”.",
        "kind": "fact",
        "changes": [
          7
        ]
      },
      {
        "text": "Between July 2015 and January 2016, Cloudinary’s homepage claim changed from “50,000 customers” to “70,000 customers”, and between January 2016 and July 2016 it changed to “110,000 customers”.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between July 2014 and January 2015, Cloudinary added a free sign-up or free trial, and between January 2015 and July 2015 it added a careers page.",
        "kind": "fact",
        "changes": [
          1,
          2
        ]
      }
    ],
    "written_at": "2026-11-07T16:05:34.656Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Cloudinary” company record, https://startuphistory.org/c/cloudinary.com"
}