{
  "company": {
    "name": "Cloudability",
    "website": "https://cloudability.com/",
    "record": "https://startuphistory.org/c/cloudability.com"
  },
  "status": null,
  "history_since": "2009-09-02T10:30:51.000Z",
  "baseline": {
    "snapshot_id": "b842a0c6479ff10aa703d6c0d55212f03bf62030ae0719575b9a46c0a4186d3d",
    "observed_at": "2009-09-02T10:30:51.000Z",
    "headline": "Guanoo | About",
    "description": null,
    "evidence": "https://web.archive.org/web/20090902103051/http://cloudability.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:34:49.199Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2009-09-02T10:30:51.000Z",
      "variants": [
        {
          "headline": "Guanoo | About",
          "subhead": null,
          "observed_at": "2009-09-02T10:30:51.000Z",
          "evidence": "https://web.archive.org/web/20090902103051/http://cloudability.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Guanoo | About",
      "subhead": null,
      "from": "2009-09-02T10:30:51.000Z",
      "to": "2009-09-02T10:30:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20090902103051/http://cloudability.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2009-09-02T10:30:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2011-07-02T12:30:18.000Z",
      "variants": [
        {
          "headline": "All your cloud costs in one place",
          "subhead": null,
          "observed_at": "2011-07-02T12:30:18.000Z",
          "evidence": "https://web.archive.org/web/20110702123018/http://cloudability.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "All your cloud costs in one place",
      "subhead": null,
      "from": "2011-07-02T12:30:18.000Z",
      "to": "2011-07-02T12:30:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20110702123018/http://cloudability.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2011-07-02T12:30:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2013-01-15T00:31:35.000Z",
      "variants": [
        {
          "headline": "Cloud Cost & Usage Analytics",
          "subhead": null,
          "observed_at": "2013-01-15T00:31:35.000Z",
          "evidence": "https://web.archive.org/web/20130115003135/https://cloudability.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Cloud Cost & Usage Analytics",
      "subhead": null,
      "from": "2013-01-15T00:31:35.000Z",
      "to": "2013-01-15T00:31:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130115003135/https://cloudability.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-01-15T00:31:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2014-02-07T15:30:56.000Z",
      "variants": [
        {
          "headline": "Cloud Spending: Under Control",
          "subhead": "Cloudability lets you monitor, manage and communicate your cloud costs with one easy tool.",
          "observed_at": "2014-02-07T15:30:56.000Z",
          "evidence": "https://web.archive.org/web/20140207153056/https://cloudability.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Cloud Spending: Under Control",
      "subhead": "Cloudability lets you monitor, manage and communicate your cloud costs with one easy tool.",
      "from": "2014-02-07T15:30:56.000Z",
      "to": "2014-02-07T15:30:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140207153056/https://cloudability.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-02-07T15:30:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-09-01T22:14:44.000Z",
      "variants": [
        {
          "headline": "Data-driven Cloud Cost Management",
          "subhead": "Cloudability lets you monitor, manage and communicate your cloud costs with one easy tool.",
          "observed_at": "2015-03-11T12:48:52.000Z",
          "evidence": "https://web.archive.org/web/20150311124852/https://cloudability.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Data-driven Cloud Cost Management",
          "subhead": "Cloudability lets you monitor, optimize and govern your cloud costs with one easy tool.",
          "observed_at": "2016-09-01T22:14:44.000Z",
          "evidence": "https://web.archive.org/web/20160901221444/https://www.cloudability.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Data-driven Cloud Cost Management",
      "subhead": "Cloudability lets you monitor, optimize and govern your cloud costs with one easy tool.",
      "from": "2015-03-11T12:48:52.000Z",
      "to": "2016-09-01T22:14:44.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20160901221444/https://www.cloudability.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2015-03-11T12:48:52.000Z",
          "to": "2016-09-01T22:14:44.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-01T15:02:30.000Z",
      "variants": [
        {
          "headline": "Align your cloud growth to your business",
          "subhead": "Cloudability lets you manage, monitor costs, optimize and govern your cloud with one easy cost management tool.",
          "observed_at": "2017-07-10T09:13:00.000Z",
          "evidence": "https://web.archive.org/web/20170710091300/https://www.cloudability.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Run Your Cloud Like a Business",
          "subhead": "Cloudability lets you visualize, manage, optimize and govern cloud costs and spend across your business or enterprise with True Cost accuracy.",
          "observed_at": "2018-07-01T15:02:30.000Z",
          "evidence": "https://web.archive.org/web/20180701150230/https://www.cloudability.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Run Your Cloud Like a Business",
      "subhead": "Cloudability lets you visualize, manage, optimize and govern cloud costs and spend across your business or enterprise with True Cost accuracy.",
      "from": "2017-07-10T09:13:00.000Z",
      "to": "2018-07-01T15:02:30.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180701150230/https://www.cloudability.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-07-10T09:13:00.000Z",
          "to": "2018-07-01T15:02:30.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-06T15:03:10.000Z",
      "variants": [
        {
          "headline": "Rule Cloud Spending with Your Team",
          "subhead": "Cloudability is a cloud cost management platform that improves visibility, optimization, governance and more across cloud environments.",
          "observed_at": "2020-02-11T06:19:09.000Z",
          "evidence": "https://web.archive.org/web/20200211061909/https://www.cloudability.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Rule Cloud Spending with Your Team",
          "subhead": "Cloudability is a cloud cost management platform that improves visibility, optimization, governance and more across cloud environments.",
          "observed_at": "2021-01-06T15:03:10.000Z",
          "evidence": "https://web.archive.org/web/20210106150310/https://www.cloudability.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Rule Cloud Spending with Your Team",
      "subhead": "Cloudability is a cloud cost management platform that improves visibility, optimization, governance and more across cloud environments.",
      "from": "2020-02-11T06:19:09.000Z",
      "to": "2021-01-06T15:03:10.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210106150310/https://www.cloudability.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-02-11T06:19:09.000Z",
          "to": "2021-01-06T15:03:10.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:34:49.199Z",
      "variants": [
        {
          "headline": "IBM Cloudability",
          "subhead": "IBM Cloudability is a cloud financial management platform that improves visibility, optimization, governance and more across cloud environments.",
          "observed_at": "2026-11-06T14:34:49.199Z",
          "evidence": "https://www.apptio.com/products/cloudability/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "IBM Cloudability",
      "subhead": "IBM Cloudability is a cloud financial management platform that improves visibility, optimization, governance and more across cloud environments.",
      "from": "2026-11-06T14:34:49.199Z",
      "to": "2026-11-06T14:34:49.199Z",
      "captures": 1,
      "evidence": "https://www.apptio.com/products/cloudability/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:34:49.199Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b842a0c6479ff10aa703d6c0d55212f03bf62030ae0719575b9a46c0a4186d3d:1e7d69c2e1929e05ac3823254037deb35bf047c795cc93ba41ae82e93abdba03:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20090902103051/http://cloudability.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2009-09-02T10:30:51.000Z",
        "to": "2011-07-02T12:30:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20110702123018/http://cloudability.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-1e7d69c2e1929e05ac3823254037deb35bf047c795cc93ba41ae82e93abdba03:f99c0af1fa92e3ebd5eb6f1cbe49193f0db5d34ea5714f3b5f2935524c74a1de:headline:7b30e9af0b40b0c6",
      "before_evidence": "https://web.archive.org/web/20110702123018/http://cloudability.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “All your cloud costs in one place” to “Cloud Cost & Usage Analytics”.",
      "between": {
        "from": "2011-07-02T12:30:18.000Z",
        "to": "2013-01-15T00:31:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20130115003135/https://cloudability.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-1e7d69c2e1929e05ac3823254037deb35bf047c795cc93ba41ae82e93abdba03:f99c0af1fa92e3ebd5eb6f1cbe49193f0db5d34ea5714f3b5f2935524c74a1de:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20110702123018/http://cloudability.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2011-07-02T12:30:18.000Z",
        "to": "2013-01-15T00:31:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20130115003135/https://cloudability.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-1e7d69c2e1929e05ac3823254037deb35bf047c795cc93ba41ae82e93abdba03:f99c0af1fa92e3ebd5eb6f1cbe49193f0db5d34ea5714f3b5f2935524c74a1de:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20110702123018/http://cloudability.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2011-07-02T12:30:18.000Z",
        "to": "2013-01-15T00:31:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20130115003135/https://cloudability.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-f99c0af1fa92e3ebd5eb6f1cbe49193f0db5d34ea5714f3b5f2935524c74a1de:adc9c19e2e7f0ef2a4d5de858c8b23df6d8c09becc044026848dec9502396498:headline:fadc04dfc0360f6b",
      "before_evidence": "https://web.archive.org/web/20130115003135/https://cloudability.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Cloud Cost & Usage Analytics” to “Cloud Spending: Under Control”.",
      "between": {
        "from": "2013-01-15T00:31:35.000Z",
        "to": "2014-02-07T15:30:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20140207153056/https://cloudability.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-adc9c19e2e7f0ef2a4d5de858c8b23df6d8c09becc044026848dec9502396498:eb63fcc5a27ba6308c09b2a9e5c674378590e8e60238b2383aab799c6afa33dc:headline:f6f387154a7b1658",
      "before_evidence": "https://web.archive.org/web/20140207153056/https://cloudability.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Cloud Spending: Under Control” to “Data-driven Cloud Cost Management”.",
      "between": {
        "from": "2014-02-07T15:30:56.000Z",
        "to": "2015-03-11T12:48:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20150311124852/https://cloudability.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-ec254552ea1b37ea8d6cd7f4e70de55dad027f5d9c07c65a09f3a30538e76db7:2e1fd1c302812c27ee616002ff5fed9ed480f9dd1fa8ba0e2cfbb9f2dbd0b235:headline:6921c5e37e9b4f77",
      "before_evidence": "https://web.archive.org/web/20160901221444/https://www.cloudability.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Data-driven Cloud Cost Management” to “Align your cloud growth to your business”.",
      "between": {
        "from": "2016-09-01T22:14:44.000Z",
        "to": "2017-07-10T09:13:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20170710091300/https://www.cloudability.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-2e1fd1c302812c27ee616002ff5fed9ed480f9dd1fa8ba0e2cfbb9f2dbd0b235:eb97b3705836ed02fc87facdceee0b2829062d6c280588f6b8a695ae6d58629e:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20170710091300/https://www.cloudability.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2017-07-10T09:13:00.000Z",
        "to": "2018-07-01T15:02:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20180701150230/https://www.cloudability.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-eb97b3705836ed02fc87facdceee0b2829062d6c280588f6b8a695ae6d58629e:545ec5f80b40f17d0965db80956144ce9e70303f76ef23c7cf8ecfa015f2a6eb:headline:912e8abe971201cc",
      "before_evidence": "https://web.archive.org/web/20180701150230/https://www.cloudability.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Run Your Cloud Like a Business” to “Rule Cloud Spending with Your Team”.",
      "between": {
        "from": "2018-07-01T15:02:30.000Z",
        "to": "2020-02-11T06:19:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20200211061909/https://www.cloudability.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Cloudability homepage and pricing page updates",
    "summary": "Cloudability has updated its homepage messaging several times and changed the visibility of its pricing information, while also adding a free sign-up or trial and a careers page at earlier points.",
    "points": [
      {
        "text": "Between September 2009 and July 2011, Cloudability added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2011 and January 2013, Cloudability changed its homepage headline to “Cloud Cost & Usage Analytics”, and added both a careers page and a pricing page.",
        "kind": "fact",
        "changes": [
          2,
          3,
          4
        ]
      },
      {
        "text": "Between February 2014 and March 2015, Cloudability changed its homepage headline to “Data-driven Cloud Cost Management”, and between September 2016 and July 2017 it changed the headline again to “Align your cloud growth to your business”.",
        "kind": "fact",
        "changes": [
          6,
          7
        ]
      },
      {
        "text": "Between July 2017 and July 2018, Cloudability removed its pricing page link, and between July 2018 and February 2020 it changed its homepage headline to “Rule Cloud Spending with Your Team”.",
        "kind": "fact",
        "changes": [
          8,
          9
        ]
      }
    ],
    "written_at": "2026-11-07T15:06:59.110Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Cloudability” company record, https://startuphistory.org/c/cloudability.com"
}