{
  "company": {
    "name": "Clipchamp (acquired)",
    "website": "https://clipchamp.com/",
    "record": "https://startuphistory.org/c/clipchamp.com"
  },
  "status": null,
  "history_since": "2014-09-02T23:22:37.000Z",
  "baseline": {
    "snapshot_id": "e79f3a8e2ed0706d95a6213cd74879fc3960feb286f5552a47a3d673dfda027b",
    "observed_at": "2014-09-02T23:22:37.000Z",
    "headline": "Video Conversion in Your Browser, Free | clipchamp.com",
    "description": "Video conversion in the browser. clipchamp lets you convert digital videos into output formats for all popular devices. The service runs purely in the browser but the files never leave your computer. ",
    "evidence": "https://web.archive.org/web/20140902232237/http://clipchamp.com:80/?",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:45:07.497Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-09-02T23:22:37.000Z",
      "variants": [
        {
          "headline": "Video Conversion in Your Browser, Free | clipchamp.com",
          "subhead": "Video conversion in the browser. clipchamp lets you convert digital videos into output formats for all popular devices. The service runs purely in the browser but the files never leave your computer. ",
          "observed_at": "2014-09-02T23:22:37.000Z",
          "evidence": "https://web.archive.org/web/20140902232237/http://clipchamp.com:80/?",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Video Conversion in Your Browser, Free | clipchamp.com",
      "subhead": "Video conversion in the browser. clipchamp lets you convert digital videos into output formats for all popular devices. The service runs purely in the browser but the files never leave your computer. ",
      "from": "2014-09-02T23:22:37.000Z",
      "to": "2014-09-02T23:22:37.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140902232237/http://clipchamp.com:80/?",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-09-02T23:22:37.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-02-19T16:53:35.000Z",
      "variants": [
        {
          "headline": "Convert Videos For Free",
          "subhead": "clipchamp is a free online video converter and video compression service. clipchamp is fast and gives its users absolute privacy by converting videos locally within the web browser.",
          "observed_at": "2015-02-19T16:53:35.000Z",
          "evidence": "https://web.archive.org/web/20150219165335/https://clipchamp.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Convert Videos For Free",
      "subhead": "clipchamp is a free online video converter and video compression service. clipchamp is fast and gives its users absolute privacy by converting videos locally within the web browser.",
      "from": "2015-02-19T16:53:35.000Z",
      "to": "2015-02-19T16:53:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150219165335/https://clipchamp.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-02-19T16:53:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-12-13T13:35:03.000Z",
      "variants": [
        {
          "headline": "All your video needs in one place",
          "subhead": "Convert videos to MP4. Compress and edit videos. Record with your webcam and collect videos from others. Clipchamp’s products cover all of your video needs.",
          "observed_at": "2018-07-18T11:05:55.000Z",
          "evidence": "https://web.archive.org/web/20180718110555/https://clipchamp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All your video needs in one place",
          "subhead": "Convert videos to MP4. Compress and edit videos. Record with your webcam and collect videos from others. Clipchamp’s products cover all of your video needs.",
          "observed_at": "2019-01-29T00:56:45.000Z",
          "evidence": "https://web.archive.org/web/20190129005645/https://clipchamp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All your video needs in one place",
          "subhead": "Convert videos to MP4. Compress and edit videos. Record with your webcam and collect videos from others. Clipchamp’s products cover all of your video needs.",
          "observed_at": "2019-07-18T03:07:42.000Z",
          "evidence": "https://web.archive.org/web/20190718030742/https://clipchamp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All your video needs in one place",
          "subhead": "Convert videos to MP4. Compress and edit videos. Record with your webcam and collect videos from others. Clipchamp’s products cover all of your video needs.",
          "observed_at": "2019-12-13T13:35:03.000Z",
          "evidence": "https://web.archive.org/web/20191213133503/https://clipchamp.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "All your video needs in one place",
      "subhead": "Convert videos to MP4. Compress and edit videos. Record with your webcam and collect videos from others. Clipchamp’s products cover all of your video needs.",
      "from": "2018-07-18T11:05:55.000Z",
      "to": "2019-12-13T13:35:03.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20191213133503/https://clipchamp.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-07-18T11:05:55.000Z",
          "to": "2019-12-13T13:35:03.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:45:07.497Z",
      "variants": [
        {
          "headline": "Online video editor",
          "subhead": "Create videos with royalty-free music and stock footage, use video templates, and export in up to 4K video resolution. Get started in-browser or download the Windows app.",
          "observed_at": "2026-11-05T12:45:07.497Z",
          "evidence": "https://clipchamp.com/en/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Online video editor",
      "subhead": "Create videos with royalty-free music and stock footage, use video templates, and export in up to 4K video resolution. Get started in-browser or download the Windows app.",
      "from": "2026-11-05T12:45:07.497Z",
      "to": "2026-11-05T12:45:07.497Z",
      "captures": 1,
      "evidence": "https://clipchamp.com/en/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T12:45:07.497Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-88c0beeee9dd80581de52605cb38292f85fcaf2b306cbdc108eae5c4e819bad5:41916e5c557356af7c06b688097fc99e6ddd98f33ea970eccd4cab29e14197c4:repositioning",
      "before_evidence": "https://web.archive.org/web/20150219165335/https://clipchamp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Convert Videos For Free” to “All your video needs in one place”.",
      "between": {
        "from": "2015-02-19T16:53:35.000Z",
        "to": "2018-07-18T11:05:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20180718110555/https://clipchamp.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-88c0beeee9dd80581de52605cb38292f85fcaf2b306cbdc108eae5c4e819bad5:41916e5c557356af7c06b688097fc99e6ddd98f33ea970eccd4cab29e14197c4:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20150219165335/https://clipchamp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2015-02-19T16:53:35.000Z",
        "to": "2018-07-18T11:05:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20180718110555/https://clipchamp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-41916e5c557356af7c06b688097fc99e6ddd98f33ea970eccd4cab29e14197c4:fa7ac33b2b72a6baa9f32d9e6c0557f617f55ad9792d4eb12f3e49d2986ee66a:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20180718110555/https://clipchamp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-07-18T11:05:55.000Z",
        "to": "2019-01-29T00:56:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20190129005645/https://clipchamp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-8fd256e9625bf043afb3827793b9d759d861b5c6cb2b8a303d1c6131ea514255:8061459f725667d0cb0f22ad274c6d55c01b2df56518b2981ab6e1c549cf8f36:headline:68ecab515a907381",
      "before_evidence": "https://web.archive.org/web/20191213133503/https://clipchamp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “All your video needs in one place” to “Online video editor”.",
      "between": {
        "from": "2019-12-13T13:35:03.000Z",
        "to": "2026-11-05T12:45:07.497Z"
      },
      "evidence": "https://clipchamp.com/en/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-8fd256e9625bf043afb3827793b9d759d861b5c6cb2b8a303d1c6131ea514255:8061459f725667d0cb0f22ad274c6d55c01b2df56518b2981ab6e1c549cf8f36:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20191213133503/https://clipchamp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2019-12-13T13:35:03.000Z",
        "to": "2026-11-05T12:45:07.497Z"
      },
      "evidence": "https://clipchamp.com/en/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": {
    "headline": "Clipchamp homepage now highlights an online video editor",
    "summary": "Clipchamp updated its homepage messaging toward an online video editor, added pricing information and a free sign-up or trial, and introduced a careers page. These changes describe shifts in positioning and basic go-to-market elements over time.",
    "points": [
      {
        "text": "Between February 2015 and July 2018, Clipchamp changed its homepage headline from “Convert Videos For Free” to “All your video needs in one place”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between February 2015 and July 2018, Clipchamp added a pricing page.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2018 and January 2019, Clipchamp added a careers page.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between December 2019 and November 2026, Clipchamp changed its homepage headline to “Online video editor” and added a free sign-up or free trial, which may indicate a focus on self-serve product access.",
        "kind": "interpretation",
        "changes": [
          4,
          5
        ]
      }
    ],
    "written_at": "2026-11-07T15:23:24.090Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Clipchamp (acquired)” company record, https://startuphistory.org/c/clipchamp.com"
}