{
  "company": {
    "name": "Climatiq",
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    "record": "https://startuphistory.org/c/climatiq.io"
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      "variants": [
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        {
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          "observed_at": "2026-10-12T16:24:59.000Z",
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      "kind": "headline",
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      "between": {
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        "to": "2024-07-05T02:01:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20240705020117/https://www.climatiq.io/",
      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The API for compliant carbon measurements” to “Carbon visibility ‍ in your business tools”.",
      "between": {
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        "to": "2025-07-07T12:56:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20250707125630/https://www.climatiq.io/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Carbon visibility ‍ in your business tools” to “Emission factors made easy.”.",
      "between": {
        "from": "2025-08-02T20:31:36.000Z",
        "to": "2026-01-01T12:39:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20260101123911/https://www.climatiq.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "classifier-594c1289dc1a440e387ba26411f66fec57c1a8305c65b5b95c2e11b2b0dc9da5:4464328e5654c45488cd00e1fc9e16fba0c739eacc87ec4ced93fa72bd23da2a:repositioning",
      "before_evidence": "https://web.archive.org/web/20260101123911/https://www.climatiq.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Emission factors made easy.” to “Carbon intelligence for your products. Ready in minutes.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-01-01T12:39:11.000Z",
        "to": "2026-07-08T20:01:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260708200127/https://www.climatiq.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 11,
      "id": "page-594c1289dc1a440e387ba26411f66fec57c1a8305c65b5b95c2e11b2b0dc9da5:4464328e5654c45488cd00e1fc9e16fba0c739eacc87ec4ced93fa72bd23da2a:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260101123911/https://www.climatiq.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-01-01T12:39:11.000Z",
        "to": "2026-07-08T20:01:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260708200127/https://www.climatiq.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 12,
      "id": "page-b4ac42cd5c028a9af35c2e21fe51373511ed41f9f5c839c0754f6665e1f39a83:859dbd353cfcd932c742f9b0f12d8cac1c76f8bb01f0f48f93a9977d1b424326:customers_added:6a533254b5724900",
      "before_evidence": "https://web.archive.org/web/20261012162459/https://www.climatiq.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Bafta ..",
      "between": {
        "from": "2026-10-12T16:24:59.000Z",
        "to": "2026-11-05T12:44:42.481Z"
      },
      "evidence": "https://www.climatiq.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Climatiq” company record, https://startuphistory.org/c/climatiq.io"
}