{
  "company": {
    "name": "ClickPe",
    "website": "https://clickpe.ai/",
    "record": "https://startuphistory.org/c/clickpe.ai"
  },
  "status": null,
  "history_since": "2025-01-17T21:18:19.000Z",
  "baseline": {
    "snapshot_id": "bdc3775e33d4afb3c1789d25dee3060522278ea93aa21377c9a0d7a04fc9d70d",
    "observed_at": "2025-01-17T21:18:19.000Z",
    "headline": "Get loans on Click",
    "description": "One stop solution for all your loan needs",
    "evidence": "https://web.archive.org/web/20250117211819/https://clickpe.ai/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:44:32.719Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-05T12:44:32.719Z",
      "variants": [
        {
          "headline": "Get loans on Click",
          "subhead": "One stop solution for all your loan needs",
          "observed_at": "2025-01-17T21:18:19.000Z",
          "evidence": "https://web.archive.org/web/20250117211819/https://clickpe.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get loans on Click",
          "subhead": "ClickPe offers innovative loan solutions with daily and monthly repayment options for small business owners.",
          "observed_at": "2025-10-01T09:16:48.000Z",
          "evidence": "https://web.archive.org/web/20251001091648/https://clickpe.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get loans on Click",
          "subhead": "ClickPe offers innovative loan solutions with daily and monthly repayment options for small business owners.",
          "observed_at": "2025-11-28T07:45:03.000Z",
          "evidence": "https://web.archive.org/web/20251128074503/https://clickpe.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All Your Finances. One Click.",
          "subhead": "ClickPe offers innovative loan solutions with daily and monthly repayment options for small business owners.",
          "observed_at": "2026-06-25T18:10:44.000Z",
          "evidence": "https://web.archive.org/web/20260625181044/https://clickpe.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All Your Finances. One Click.",
          "subhead": "ClickPe offers innovative loan solutions with daily and monthly repayment options for small business owners.",
          "observed_at": "2026-09-08T12:31:43.000Z",
          "evidence": "https://web.archive.org/web/20260908123143/https://clickpe.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All Your Finances. One Click.",
          "subhead": "ClickPe offers innovative loan solutions with daily and monthly repayment options for small business owners.",
          "observed_at": "2026-09-08T12:31:43.000Z",
          "evidence": "https://web.archive.org/web/20260908123143/https://clickpe.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All Your Finances. One Click.",
          "subhead": "ClickPe offers innovative loan solutions with daily and monthly repayment options for small business owners.",
          "observed_at": "2026-11-05T12:44:32.719Z",
          "evidence": "https://clickpe.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "All Your Finances. One Click.",
      "subhead": "ClickPe offers innovative loan solutions with daily and monthly repayment options for small business owners.",
      "from": "2025-01-17T21:18:19.000Z",
      "to": "2026-11-05T12:44:32.719Z",
      "captures": 7,
      "evidence": "https://clickpe.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-01-17T21:18:19.000Z",
          "to": "2026-11-05T12:44:32.719Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-09c2f71cb528cac5ea21da15b742d1fbadecf71a1034e12b14425e4a11de610f:4284ac982b39fb2c6e13d54e1faac7631e27f08c3f90c050571be363dab4e962:repositioning",
      "before_evidence": "https://web.archive.org/web/20251128074503/https://clickpe.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Get loans on Click” to “All Your Finances. One Click.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-11-28T07:45:03.000Z",
        "to": "2026-06-25T18:10:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20260625181044/https://clickpe.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-4284ac982b39fb2c6e13d54e1faac7631e27f08c3f90c050571be363dab4e962:5432c4a320a6a61d1ae36d9309108d7cb257896cca7391d69ab96c561b4abf86:compliance:b8a022b233bc0d45",
      "before_evidence": "https://web.archive.org/web/20260625181044/https://clickpe.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states PCI DSS compliance on its homepage.",
      "between": {
        "from": "2026-06-25T18:10:44.000Z",
        "to": "2026-09-08T12:31:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20260908123143/https://clickpe.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-compliance"
    },
    {
      "n": 3,
      "id": "page-4284ac982b39fb2c6e13d54e1faac7631e27f08c3f90c050571be363dab4e962:5432c4a320a6a61d1ae36d9309108d7cb257896cca7391d69ab96c561b4abf86:logos:c1f3bf14e741c26c",
      "before_evidence": "https://web.archive.org/web/20260625181044/https://clickpe.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: PCI DSS Compliant and Demat Account.",
      "between": {
        "from": "2026-06-25T18:10:44.000Z",
        "to": "2026-09-08T12:31:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20260908123143/https://clickpe.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-7ff70126a0e899771a43e9a6746ddbf0d6033e7d39ba4eeaddd9108480ab2c64:1d9415beff0b77c6b93b1b4d441d06fb88146e9aa035ce1358c0696418c5c69a:logos:a86fae413948c980",
      "before_evidence": "https://web.archive.org/web/20260908123143/https://clickpe.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Bill Payments.",
      "between": {
        "from": "2026-09-08T12:31:43.000Z",
        "to": "2026-11-05T12:44:32.719Z"
      },
      "evidence": "https://clickpe.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “ClickPe” company record, https://startuphistory.org/c/clickpe.ai"
}