{
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      },
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      },
      "evidence": "https://web.archive.org/web/20230706170605/https://cleanlab.ai/",
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        "to": "2024-01-04T22:43:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104224333/https://cleanlab.ai/",
      "evidence_kind": "internet_archive",
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    },
    {
      "n": 5,
      "id": "page-f38c157b41a1401c6ab179720f50711d125506fb65251038aae66c48f20f2e50:baae374295f8b5d5dc0956a15d1145b066aa5ad4e91b80f37d4bc135d88d9aca:headline:d314f7e40edf5a18",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “GenAI you can trust.” to “Keep AI mistakes away from your customers.”.",
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      "before_evidence_kind": "internet_archive",
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      },
      "evidence": "https://web.archive.org/web/20250707003113/https://cleanlab.ai/",
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-07T00:31:13.000Z",
        "to": "2026-01-08T00:10:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20260108001032/https://cleanlab.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": {
    "headline": "Cleanlab updates positioning and changes access model",
    "summary": "Cleanlab has shifted its homepage messaging and adjusted how visitors access its product, moving from self-serve options toward demo-based engagement and removing public pricing information.",
    "points": [
      {
        "text": "Between March 2022 and August 2022, Cleanlab added a careers page on its website.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2023 and July 2023, Cleanlab changed its homepage headline to emphasize “No Code. Automated. Data curation for LLMs and the Modern AI stack.” and added a free sign-up or free trial option.",
        "kind": "fact",
        "changes": [
          2,
          3
        ]
      },
      {
        "text": "Between July 2023 and January 2024, Cleanlab added a pricing page, and between January 2025 and July 2025 it changed its homepage headline to “Keep AI mistakes away from your customers.” and removed its pricing page link.",
        "kind": "fact",
        "changes": [
          4,
          5,
          6
        ]
      },
      {
        "text": "Between July 2025 and January 2026, Cleanlab dropped its free sign-up so that visitors are asked to book a demo, which suggests a move toward a more sales-led or higher-touch go-to-market approach.",
        "kind": "interpretation",
        "changes": [
          7
        ]
      }
    ],
    "written_at": "2026-11-07T15:44:21.222Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Cleanlab” company record, https://startuphistory.org/c/cleanlab.ai"
}