{
  "company": {
    "name": "Cinchy",
    "website": "https://cinchy.com/",
    "record": "https://startuphistory.org/c/cinchy.com"
  },
  "status": null,
  "history_since": "2009-02-06T19:06:15.000Z",
  "baseline": {
    "snapshot_id": "25c190d6553d50a10d53b017dc21535e488211308c537529ace80f079ff7bf18",
    "observed_at": "2009-02-06T19:06:15.000Z",
    "headline": "Cinchy Adjustable Bungee Cords / Tie-Downs / Auto Marine elastic stretch straps",
    "description": "Cinchy, A tie down that's user friendly and of excellent quality. Whatever your need, whether for marine, your auto or general cargo tie down, we have an adjustable elastic bungee cord for you.",
    "evidence": "https://web.archive.org/web/20090206190615/http://cinchy.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:34:00.504Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-05-17T04:25:40.000Z",
      "variants": [
        {
          "headline": "Cinchy Adjustable Bungee Cords / Tie-Downs / Auto Marine elastic stretch straps",
          "subhead": "Cinchy, A tie down that's user friendly and of excellent quality. Whatever your need, whether for marine, your auto or general cargo tie down, we have an adjustable elastic bungee cord for you.",
          "observed_at": "2009-02-06T19:06:15.000Z",
          "evidence": "https://web.archive.org/web/20090206190615/http://cinchy.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Cinchy.com",
          "subhead": null,
          "observed_at": "2014-05-17T04:25:40.000Z",
          "evidence": "https://web.archive.org/web/20140517042540/http://cinchy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Cinchy.com",
      "subhead": null,
      "from": "2009-02-06T19:06:15.000Z",
      "to": "2014-05-17T04:25:40.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20140517042540/http://cinchy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2014-05-17T04:25:40.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-08-29T06:25:56.000Z",
      "variants": [
        {
          "headline": "Integration is obsolete.",
          "subhead": "Integration is obsolete. Cinchy's Autonomous Data Fabric is your only way to double your IT capacity and thrive in the post-COVID reality.",
          "observed_at": "2020-07-17T11:18:10.000Z",
          "evidence": "https://web.archive.org/web/20200717111810/https://www.cinchy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Integration Sucks",
          "subhead": "Visit Cinchy.tv to watch on-demand learning sessions, demos, and other exciting content from Cinchy",
          "observed_at": "2021-08-29T06:25:56.000Z",
          "evidence": "https://web.archive.org/web/20210829062556/https://www.cinchy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Integration Sucks",
      "subhead": "Visit Cinchy.tv to watch on-demand learning sessions, demos, and other exciting content from Cinchy",
      "from": "2020-07-17T11:18:10.000Z",
      "to": "2021-08-29T06:25:56.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210829062556/https://www.cinchy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2021-08-29T06:25:56.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-14T15:10:33.000Z",
      "variants": [
        {
          "headline": "Cinchy Dataware simplifies your journey to data-centricity",
          "subhead": "Cinchy is the world's first comprehensive dataware platform that unlocks data from enterprise apps and connects it in a universal data network",
          "observed_at": "2022-07-14T15:10:33.000Z",
          "evidence": "https://web.archive.org/web/20220714151033/https://cinchy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Cinchy Dataware simplifies your journey to data-centricity",
      "subhead": "Cinchy is the world's first comprehensive dataware platform that unlocks data from enterprise apps and connects it in a universal data network",
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      "to": "2022-07-14T15:10:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220714151033/https://cinchy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-14T15:10:33.000Z"
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      "current": false
    },
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      "quote_observed_at": "2023-07-20T07:37:26.000Z",
      "variants": [
        {
          "headline": "Stop Integrating Start Collaborating",
          "subhead": "Cinchy is the world's first comprehensive data collaboration platform that unlocks data from enterprise apps and connects it in a universal data network.",
          "observed_at": "2023-07-20T07:37:26.000Z",
          "evidence": "https://web.archive.org/web/20230720073726/https://cinchy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Stop Integrating Start Collaborating",
      "subhead": "Cinchy is the world's first comprehensive data collaboration platform that unlocks data from enterprise apps and connects it in a universal data network.",
      "from": "2023-07-20T07:37:26.000Z",
      "to": "2023-07-20T07:37:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230720073726/https://cinchy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-07-20T07:37:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-20T14:59:01.000Z",
      "variants": [
        {
          "headline": "The Cure For Data Complexity",
          "subhead": "Cinchy removes data silos, data complexity, integration, liberates data for data collaboration across teams, spreadsheets, SaaS apps, AI, legacy systems.",
          "observed_at": "2024-07-11T01:25:32.000Z",
          "evidence": "https://web.archive.org/web/20240711012532/https://cinchy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "From Data Complexity to Cinchy Simplicity",
          "subhead": "Cinchy removes data silos, data complexity, integration, liberates data for data collaboration across teams, spreadsheets, SaaS apps, AI, legacy systems.",
          "observed_at": "2025-07-20T14:59:01.000Z",
          "evidence": "https://web.archive.org/web/20250720145901/https://cinchy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "From Data Complexity to Cinchy Simplicity",
      "subhead": "Cinchy removes data silos, data complexity, integration, liberates data for data collaboration across teams, spreadsheets, SaaS apps, AI, legacy systems.",
      "from": "2024-07-11T01:25:32.000Z",
      "to": "2025-07-20T14:59:01.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250720145901/https://cinchy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2025-07-20T14:59:01.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:34:00.504Z",
      "variants": [
        {
          "headline": "Govern Every AI Action.",
          "subhead": "PeriMind is the enterprise registry and control plane for AI-to-system connections. Govern every AI action, enforce policies, and maintain complete audit trails.",
          "observed_at": "2026-07-24T12:17:58.000Z",
          "evidence": "https://web.archive.org/web/20260724121758/https://www.cinchy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Govern Every AI Action.",
          "subhead": "PeriMind is the enterprise registry and control plane for AI-to-system connections. Govern every AI action, enforce policies, and maintain complete audit trails.",
          "observed_at": "2026-11-06T14:34:00.504Z",
          "evidence": "https://cinchy.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Govern Every AI Action.",
      "subhead": "PeriMind is the enterprise registry and control plane for AI-to-system connections. Govern every AI action, enforce policies, and maintain complete audit trails.",
      "from": "2026-07-24T12:17:58.000Z",
      "to": "2026-11-06T14:34:00.504Z",
      "captures": 2,
      "evidence": "https://cinchy.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
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          "to": "2026-11-06T14:34:00.504Z"
        }
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-05-17T04:25:40.000Z",
        "to": "2020-07-17T11:18:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20200717111810/https://www.cinchy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-ad731078b55474361751132de9f21c396ce83541f9856a285759a6ef76487178:3b9776799e3792d5dfe6da03e8f78a24ad7af70ca025d4e64b6c0a695d13e9ed:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20200717111810/https://www.cinchy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-07-17T11:18:10.000Z",
        "to": "2021-08-29T06:25:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20210829062556/https://www.cinchy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-ad731078b55474361751132de9f21c396ce83541f9856a285759a6ef76487178:3b9776799e3792d5dfe6da03e8f78a24ad7af70ca025d4e64b6c0a695d13e9ed:compliance:1175eadc31d27881",
      "before_evidence": "https://web.archive.org/web/20200717111810/https://www.cinchy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2020-07-17T11:18:10.000Z",
        "to": "2021-08-29T06:25:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20210829062556/https://www.cinchy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 4,
      "id": "page-3b9776799e3792d5dfe6da03e8f78a24ad7af70ca025d4e64b6c0a695d13e9ed:b3a569b270412cc11cf24935c15627ecf0d2bdf5c2a5c9bf512513cbf5e73c5d:headline:3739cab4792e501f",
      "before_evidence": "https://web.archive.org/web/20210829062556/https://www.cinchy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Integration Sucks” to “Cinchy Dataware simplifies your journey to data-centricity”.",
      "between": {
        "from": "2021-08-29T06:25:56.000Z",
        "to": "2022-07-14T15:10:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20220714151033/https://cinchy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "classifier-b3a569b270412cc11cf24935c15627ecf0d2bdf5c2a5c9bf512513cbf5e73c5d:4ad987571bc27ce1d6e48a45aa01b5e6d50c2f0bf5bd261ea84f5e5dbfdc7005:repositioning",
      "before_evidence": "https://web.archive.org/web/20220714151033/https://cinchy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Cinchy Dataware simplifies your journey to data-centricity” to “Stop Integrating Start Collaborating”.",
      "between": {
        "from": "2022-07-14T15:10:33.000Z",
        "to": "2023-07-20T07:37:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20230720073726/https://cinchy.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 6,
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      "before_evidence": "https://web.archive.org/web/20220714151033/https://cinchy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2022-07-14T15:10:33.000Z",
        "to": "2023-07-20T07:37:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20230720073726/https://cinchy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 7,
      "id": "page-4ad987571bc27ce1d6e48a45aa01b5e6d50c2f0bf5bd261ea84f5e5dbfdc7005:91b92338059a550406f847ff380d477c83008456b6cdb7973b97e94c886cdcd1:headline:a3a51ebe59203d33",
      "before_evidence": "https://web.archive.org/web/20230720073726/https://cinchy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Stop Integrating Start Collaborating” to “The Cure For Data Complexity”.",
      "between": {
        "from": "2023-07-20T07:37:26.000Z",
        "to": "2024-07-11T01:25:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20240711012532/https://cinchy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-91b92338059a550406f847ff380d477c83008456b6cdb7973b97e94c886cdcd1:271719500187fd55fcb35602bb985c1523502392b36fcdba481162edcb9fa51a:headline:638c63ca05365b68",
      "before_evidence": "https://web.archive.org/web/20240711012532/https://cinchy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Cure For Data Complexity” to “From Data Complexity to Cinchy Simplicity”.",
      "between": {
        "from": "2024-07-11T01:25:32.000Z",
        "to": "2025-07-20T14:59:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20250720145901/https://cinchy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-271719500187fd55fcb35602bb985c1523502392b36fcdba481162edcb9fa51a:70fd43c35cc7f5499e6dacebda5aa9da8635b6dc388e9baabb348b5b79b54142:headline:7c729cd045af016c",
      "before_evidence": "https://web.archive.org/web/20250720145901/https://cinchy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “From Data Complexity to Cinchy Simplicity” to “Govern Every AI Action.”.",
      "between": {
        "from": "2025-07-20T14:59:01.000Z",
        "to": "2026-07-24T12:17:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20260724121758/https://www.cinchy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-271719500187fd55fcb35602bb985c1523502392b36fcdba481162edcb9fa51a:70fd43c35cc7f5499e6dacebda5aa9da8635b6dc388e9baabb348b5b79b54142:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250720145901/https://cinchy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-07-20T14:59:01.000Z",
        "to": "2026-07-24T12:17:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20260724121758/https://www.cinchy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": {
    "headline": "Cinchy updates homepage messaging and compliance claims",
    "summary": "Cinchy has adjusted its homepage messaging, go-to-market approach, and stated compliance. Recent changes highlight a new headline and SOC 2 compliance language.",
    "points": [
      {
        "text": "Between July 2025 and July 2026, Cinchy changed its homepage headline from “From Data Complexity to Cinchy Simplicity” to “Govern Every AI Action.”.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "Between July 2025 and July 2026, Cinchy stated SOC 2 compliance on its homepage.",
        "kind": "fact",
        "changes": [
          10
        ]
      },
      {
        "text": "Between July 2022 and July 2023, Cinchy dropped its free sign-up; visitors were asked to book a demo.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "Between August 2021 and July 2022 and between July 2022 and July 2025, Cinchy changed its homepage headlines multiple times, which may be consistent with ongoing refinement of its positioning and messaging.",
        "kind": "interpretation",
        "changes": [
          4,
          5,
          7,
          8
        ]
      }
    ],
    "written_at": "2026-11-07T20:29:25.245Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Cinchy” company record, https://startuphistory.org/c/cinchy.com"
}