{
  "company": {
    "name": "Choicely Oy",
    "website": "https://choicely.com/",
    "record": "https://startuphistory.org/c/choicely.com"
  },
  "status": null,
  "history_since": "2017-04-09T22:00:22.000Z",
  "baseline": {
    "snapshot_id": "f0084a8bfbee80731a2a41bdcac45f1757a3bcc0d0c80903b8b1ea1ab989a031",
    "observed_at": "2017-04-09T22:00:22.000Z",
    "headline": null,
    "description": "Choose wisely, use Choicely",
    "evidence": "https://web.archive.org/web/20170409220022/https://choicely.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:37:14.108Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-07-26T18:41:15.000Z",
      "variants": [
        {
          "headline": "Build powerful native apps without coding",
          "subhead": "The world’s easiest and most powerful mobile app builder. Build professional-grade iOS and Android apps without limitations. Turn-key app development services. Free Trial available.",
          "observed_at": "2021-07-26T18:41:15.000Z",
          "evidence": "https://web.archive.org/web/20210726184115/https://choicely.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build powerful native apps without coding",
      "subhead": "The world’s easiest and most powerful mobile app builder. Build professional-grade iOS and Android apps without limitations. Turn-key app development services. Free Trial available.",
      "from": "2021-07-26T18:41:15.000Z",
      "to": "2021-07-26T18:41:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210726184115/https://choicely.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-26T18:41:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-09-24T17:23:29.000Z",
      "variants": [
        {
          "headline": "Choicely – The best no code mobile app editor",
          "subhead": "Choicely makes building powerful mobile apps easy. No coding needed.",
          "observed_at": "2022-09-24T17:23:29.000Z",
          "evidence": "https://web.archive.org/web/20220924172329/https://www.choicely.com",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Choicely – The best no code mobile app editor",
      "subhead": "Choicely makes building powerful mobile apps easy. No coding needed.",
      "from": "2022-09-24T17:23:29.000Z",
      "to": "2022-09-24T17:23:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220924172329/https://www.choicely.com",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-09-24T17:23:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-04T23:45:19.000Z",
      "variants": [
        {
          "headline": "Powerful apps, built without coding",
          "subhead": "Build powerful mobile apps fast and easily with Choicely's no code app builder platform. Get your free app consultation today!",
          "observed_at": "2023-07-05T21:27:44.000Z",
          "evidence": "https://web.archive.org/web/20230705212744/https://www.choicely.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build powerful apps, without coding",
          "subhead": "Build powerful mobile apps fast and easily with Choicely's no code app builder platform. Get your free app consultation today!",
          "observed_at": "2024-07-13T20:27:44.000Z",
          "evidence": "https://web.archive.org/web/20240713202744/https://www.choicely.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build powerful mobile apps with AI",
          "subhead": "Build powerful mobile apps quickly and easily with Choicely's AI App Builder. Try for free today!",
          "observed_at": "2025-07-04T23:45:19.000Z",
          "evidence": "https://web.archive.org/web/20250704234519/https://www.choicely.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build powerful mobile apps with AI",
      "subhead": "Build powerful mobile apps quickly and easily with Choicely's AI App Builder. Try for free today!",
      "from": "2023-07-05T21:27:44.000Z",
      "to": "2025-07-04T23:45:19.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250704234519/https://www.choicely.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-07-05T21:27:44.000Z",
          "to": "2025-07-04T23:45:19.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:37:14.108Z",
      "variants": [
        {
          "headline": "Native. By choice.",
          "subhead": "Create real iOS and Android apps by chatting with AI.",
          "observed_at": "2026-05-03T13:57:04.000Z",
          "evidence": "https://web.archive.org/web/20260503135704/https://www.choicely.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Native. By choice.",
          "subhead": "Create real iOS and Android apps by chatting with AI.",
          "observed_at": "2026-07-02T06:54:38.000Z",
          "evidence": "https://web.archive.org/web/20260702065438/https://www.choicely.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Native. By choice.",
          "subhead": "Choicely is the AI mobile app platform: create real native iOS & Android apps by chatting with AI, engage your audience, and publish to both app stores.",
          "observed_at": "2026-10-24T11:49:33.000Z",
          "evidence": "https://web.archive.org/web/20261024114933/https://www.choicely.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Native. By choice.",
          "subhead": "Choicely is the AI mobile app platform: create real native iOS & Android apps by chatting with AI, engage your audience, and publish to both app stores.",
          "observed_at": "2026-11-05T12:37:14.108Z",
          "evidence": "https://www.choicely.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Native. By choice.",
      "subhead": "Choicely is the AI mobile app platform: create real native iOS & Android apps by chatting with AI, engage your audience, and publish to both app stores.",
      "from": "2026-05-03T13:57:04.000Z",
      "to": "2026-11-05T12:37:14.108Z",
      "captures": 4,
      "evidence": "https://www.choicely.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-05-03T13:57:04.000Z",
          "to": "2026-11-05T12:37:14.108Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f0084a8bfbee80731a2a41bdcac45f1757a3bcc0d0c80903b8b1ea1ab989a031:eb31ce18346135eaafe87396aeda214597cc5bf4973fc9d149adfa71f71b9c75:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20170409220022/https://choicely.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2017-04-09T22:00:22.000Z",
        "to": "2021-07-26T18:41:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20210726184115/https://choicely.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-eb31ce18346135eaafe87396aeda214597cc5bf4973fc9d149adfa71f71b9c75:f62d88691a66e612b7dbd3ed8bec13ed48437ba61aa5b20a9baa7598df33a582:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210726184115/https://choicely.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-07-26T18:41:15.000Z",
        "to": "2022-09-24T17:23:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20220924172329/https://www.choicely.com",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-f1b255556ea59d5e77e554a772bd6b37420124bb1bc3a1ebf490db13b83ae445:4638f5cd5fe9366d854f9afa8e424859ac50c5970c49cf0833e74a611e8448bd:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230705212744/https://www.choicely.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-07-05T21:27:44.000Z",
        "to": "2024-07-13T20:27:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20240713202744/https://www.choicely.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-4638f5cd5fe9366d854f9afa8e424859ac50c5970c49cf0833e74a611e8448bd:ad62636607acb5fb2a51b2daf6326bd945a2cffd47795a65c195de3b671e7237:pricing:9181a935b03fb923",
      "before_evidence": "https://web.archive.org/web/20240713202744/https://www.choicely.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from 499 € / month to 199 € / month.",
      "between": {
        "from": "2024-07-13T20:27:44.000Z",
        "to": "2025-07-04T23:45:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20250704234519/https://www.choicely.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 5,
      "id": "page-ad62636607acb5fb2a51b2daf6326bd945a2cffd47795a65c195de3b671e7237:b671e5fe8b210edb2c36eea96b59a6ae676fb61e9fb9a1c7b4a8e41e6b4c42e6:headline:bd115122111c3916",
      "before_evidence": "https://web.archive.org/web/20250704234519/https://www.choicely.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build powerful mobile apps with AI” to “Native. By choice.”.",
      "between": {
        "from": "2025-07-04T23:45:19.000Z",
        "to": "2026-05-03T13:57:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260503135704/https://www.choicely.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-ad62636607acb5fb2a51b2daf6326bd945a2cffd47795a65c195de3b671e7237:b671e5fe8b210edb2c36eea96b59a6ae676fb61e9fb9a1c7b4a8e41e6b4c42e6:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250704234519/https://www.choicely.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-04T23:45:19.000Z",
        "to": "2026-05-03T13:57:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260503135704/https://www.choicely.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 7,
      "id": "page-ad62636607acb5fb2a51b2daf6326bd945a2cffd47795a65c195de3b671e7237:b671e5fe8b210edb2c36eea96b59a6ae676fb61e9fb9a1c7b4a8e41e6b4c42e6:logos:9aca7778f9d4dbbd",
      "before_evidence": "https://web.archive.org/web/20250704234519/https://www.choicely.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: dancing-with-the-stars, disney, bbc-studios, eurovision, itv-studios, got-talent, Beauty Pageant App Template, Ecommerce App Template and 12 more.",
      "between": {
        "from": "2025-07-04T23:45:19.000Z",
        "to": "2026-05-03T13:57:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20260503135704/https://www.choicely.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-b671e5fe8b210edb2c36eea96b59a6ae676fb61e9fb9a1c7b4a8e41e6b4c42e6:0025587f26f46451d9d1eaabcc508427368f27c8d23571d3fd760dbe3d9e439e:logos:96cf7b848c69c460",
      "before_evidence": "https://web.archive.org/web/20260503135704/https://www.choicely.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Arsenal Fan TV.",
      "between": {
        "from": "2026-05-03T13:57:04.000Z",
        "to": "2026-07-02T06:54:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702065438/https://www.choicely.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Choicely Oy” company record, https://startuphistory.org/c/choicely.com"
}