{
  "company": {
    "name": "Cheers",
    "website": "https://cheers.tech/",
    "record": "https://startuphistory.org/c/cheers.tech"
  },
  "status": null,
  "history_since": "2024-09-25T22:38:11.000Z",
  "baseline": {
    "snapshot_id": "f3089b1c8111eca43a81c4313490ccac73a89f7f914ea9de4da6b3b1ae1fa65c",
    "observed_at": "2024-09-25T22:38:11.000Z",
    "headline": "Launching Soon",
    "description": null,
    "evidence": "https://web.archive.org/web/20240925223811/https://cheers.tech/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:35:34.176Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-09-25T22:38:11.000Z",
      "variants": [
        {
          "headline": "Launching Soon",
          "subhead": null,
          "observed_at": "2024-09-25T22:38:11.000Z",
          "evidence": "https://web.archive.org/web/20240925223811/https://cheers.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Launching Soon",
      "subhead": null,
      "from": "2024-09-25T22:38:11.000Z",
      "to": "2024-09-25T22:38:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240925223811/https://cheers.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-09-25T22:38:11.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-16T02:55:02.000Z",
      "variants": [
        {
          "headline": "Empower In-Person Businesses with NFC Technology",
          "subhead": "Cheers Reviews Inc. transforms in-person businesses with NFC-enabled badges, tracking referrals, reviews, feedback, and tips at the doorstep. Managers get actionable insights to boost operations and g",
          "observed_at": "2025-01-16T02:55:02.000Z",
          "evidence": "https://web.archive.org/web/20250116025502/https://cheers.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Empower In-Person Businesses with NFC Technology",
      "subhead": "Cheers Reviews Inc. transforms in-person businesses with NFC-enabled badges, tracking referrals, reviews, feedback, and tips at the doorstep. Managers get actionable insights to boost operations and g",
      "from": "2025-01-16T02:55:02.000Z",
      "to": "2025-01-16T02:55:02.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250116025502/https://cheers.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-16T02:55:02.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-08-07T15:48:50.000Z",
      "variants": [
        {
          "headline": "Your Frontline Brand Control Center.",
          "subhead": "Cheers is your frontline brand control center. Attribute online reviews, social mentions, and customer feedback directly to individual frontline employees—enabling clear actions for coaching, recognit",
          "observed_at": "2025-08-07T15:48:50.000Z",
          "evidence": "https://web.archive.org/web/20250807154850/https://www.cheers.tech/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your Frontline Brand Control Center.",
      "subhead": "Cheers is your frontline brand control center. Attribute online reviews, social mentions, and customer feedback directly to individual frontline employees—enabling clear actions for coaching, recognit",
      "from": "2025-08-07T15:48:50.000Z",
      "to": "2025-08-07T15:48:50.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250807154850/https://www.cheers.tech/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-08-07T15:48:50.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:35:34.176Z",
      "variants": [
        {
          "headline": "Dominate Local Search on ChatGPT & Google",
          "subhead": "Cheers GEO is the definitive platform for service businesses to win local search on ChatGPT, Gemini, and AI assistants through frontline reputation engines.",
          "observed_at": "2026-01-17T05:08:35.000Z",
          "evidence": "https://web.archive.org/web/20260117050835/https://www.cheers.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "DOMINATE LOCAL SEARCH",
          "subhead": "Cheers helps multi-location operators get recommended by ChatGPT, Gemini, and Perplexity. Reviews, listings, structured data, AI visibility — one platform.",
          "observed_at": "2026-04-18T13:07:08.000Z",
          "evidence": "https://web.archive.org/web/20260418130708/https://www.cheers.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "DOMINATE LOCAL SEARCH",
          "subhead": "Cheers manages the website, reviews, listings, structured data, and local content that win Google, Maps, ChatGPT, and Perplexity for service businesses.",
          "observed_at": "2026-06-13T03:17:34.000Z",
          "evidence": "https://web.archive.org/web/20260613031734/https://www.cheers.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Dominate local recommendations",
          "subhead": "Cheers handles local SEO, reviews, business profiles, and website improvements so customers can find your service business on Google and AI.",
          "observed_at": "2026-10-12T05:52:37.000Z",
          "evidence": "https://web.archive.org/web/20261012055237/https://www.cheers.tech/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Dominate local recommendations",
          "subhead": "Cheers is the done-for-you local visibility partner for established home-service companies and PE-backed portfolios. Get found on Google, Maps and AI.",
          "observed_at": "2026-11-05T12:35:34.176Z",
          "evidence": "https://www.cheers.tech/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Dominate local recommendations",
      "subhead": "Cheers is the done-for-you local visibility partner for established home-service companies and PE-backed portfolios. Get found on Google, Maps and AI.",
      "from": "2026-01-17T05:08:35.000Z",
      "to": "2026-11-05T12:35:34.176Z",
      "captures": 5,
      "evidence": "https://www.cheers.tech/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-17T05:08:35.000Z",
          "to": "2026-11-05T12:35:34.176Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f3089b1c8111eca43a81c4313490ccac73a89f7f914ea9de4da6b3b1ae1fa65c:57abc6359eb82f45d5d6a0596d06c93d023ad287989f68f5cf4ad7ae0fcb33d4:headline:c958e8e6c4009e3e",
      "before_evidence": "https://web.archive.org/web/20240925223811/https://cheers.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Launching Soon” to “Empower In-Person Businesses with NFC Technology”.",
      "between": {
        "from": "2024-09-25T22:38:11.000Z",
        "to": "2025-01-16T02:55:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20250116025502/https://cheers.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-f3089b1c8111eca43a81c4313490ccac73a89f7f914ea9de4da6b3b1ae1fa65c:57abc6359eb82f45d5d6a0596d06c93d023ad287989f68f5cf4ad7ae0fcb33d4:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240925223811/https://cheers.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-09-25T22:38:11.000Z",
        "to": "2025-01-16T02:55:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20250116025502/https://cheers.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-57abc6359eb82f45d5d6a0596d06c93d023ad287989f68f5cf4ad7ae0fcb33d4:49875780a6cb4a5f85f336d71db3c6ed26aeea44070c1fc8df1e1a70a094f5f5:headline:4606a1ce9a1b11ad",
      "before_evidence": "https://web.archive.org/web/20250116025502/https://cheers.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Empower In-Person Businesses with NFC Technology” to “Your Frontline Brand Control Center.”.",
      "between": {
        "from": "2025-01-16T02:55:02.000Z",
        "to": "2025-08-07T15:48:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20250807154850/https://www.cheers.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "classifier-49875780a6cb4a5f85f336d71db3c6ed26aeea44070c1fc8df1e1a70a094f5f5:b4b3f842ab003407e3f0838a5d2a6b64b50d612992b4031ed3c9af659a29d05f:repositioning",
      "before_evidence": "https://web.archive.org/web/20250807154850/https://www.cheers.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Your Frontline Brand Control Center.” to “Dominate Local Search on ChatGPT & Google”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-08-07T15:48:50.000Z",
        "to": "2026-01-17T05:08:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20260117050835/https://www.cheers.tech/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-49875780a6cb4a5f85f336d71db3c6ed26aeea44070c1fc8df1e1a70a094f5f5:b4b3f842ab003407e3f0838a5d2a6b64b50d612992b4031ed3c9af659a29d05f:logos:7f2c29d863391b5f",
      "before_evidence": "https://web.archive.org/web/20250807154850/https://www.cheers.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Y Combinator, Direct Energy, Brite Nites, Elite Rooter, Beehive Plumbing and Comfort Solutions.",
      "between": {
        "from": "2025-08-07T15:48:50.000Z",
        "to": "2026-01-17T05:08:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20260117050835/https://www.cheers.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-7af0f7754cab30b1d0d8387a0fb48a5b532d9931d7cb011cc876348677ebdf2d:eb89ba2b256bbfc05da65fc76b1cd88e02fce7395581db8b3e102a6ea97cf740:customers_added:958dd21807fd1875",
      "before_evidence": "https://web.archive.org/web/20260418130708/https://www.cheers.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Sunrun, NRG, Reliant Energy, Direct Energy, Intermountain Home Services and Topographic background pattern.",
      "between": {
        "from": "2026-04-18T13:07:08.000Z",
        "to": "2026-06-13T03:17:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20260613031734/https://www.cheers.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-eb89ba2b256bbfc05da65fc76b1cd88e02fce7395581db8b3e102a6ea97cf740:2ab6f93c2edeb54f5e1995a0ec7292dc535c3b85a7b882ef47f300f94e1bc960:customers_added:d0dd98621b363864",
      "before_evidence": "https://web.archive.org/web/20260613031734/https://www.cheers.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Elite Rooter, Parks HVAC, Environment Masters, True Plumbing and Heritage Home Care.",
      "between": {
        "from": "2026-06-13T03:17:34.000Z",
        "to": "2026-10-12T05:52:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20261012055237/https://www.cheers.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
      "id": "page-eb89ba2b256bbfc05da65fc76b1cd88e02fce7395581db8b3e102a6ea97cf740:2ab6f93c2edeb54f5e1995a0ec7292dc535c3b85a7b882ef47f300f94e1bc960:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20260613031734/https://www.cheers.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2026-06-13T03:17:34.000Z",
        "to": "2026-10-12T05:52:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20261012055237/https://www.cheers.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 9,
      "id": "page-eb89ba2b256bbfc05da65fc76b1cd88e02fce7395581db8b3e102a6ea97cf740:2ab6f93c2edeb54f5e1995a0ec7292dc535c3b85a7b882ef47f300f94e1bc960:traction:235e030ea0827616",
      "before_evidence": "https://web.archive.org/web/20260613031734/https://www.cheers.tech/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “15,000+ employees” on its homepage (was “10,000+ employees”).",
      "between": {
        "from": "2026-06-13T03:17:34.000Z",
        "to": "2026-10-12T05:52:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20261012055237/https://www.cheers.tech/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Cheers” company record, https://startuphistory.org/c/cheers.tech"
}