{
  "company": {
    "name": "Charlie HR",
    "website": "https://charliehr.com/",
    "record": "https://startuphistory.org/c/charliehr.com"
  },
  "status": null,
  "history_since": "2015-10-11T18:04:36.000Z",
  "baseline": {
    "snapshot_id": "a6d6122e6764872bcbfb0a5d8ecf6393b80163ae1deb6a8d3bbd535642440e97",
    "observed_at": "2015-10-11T18:04:36.000Z",
    "headline": "A free HR platform for startups.",
    "description": "Charlie automates many of the administrative headaches you'll experience when scaling a company, so you can spend less time doing admin and more time doing the things you love.",
    "evidence": "https://web.archive.org/web/20151011180436/https://www.charliehr.com/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:34:59.026Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-07-27T09:13:56.000Z",
      "variants": [
        {
          "headline": "A free HR platform for startups.",
          "subhead": "Charlie automates many of the administrative headaches you'll experience when scaling a company, so you can spend less time doing admin and more time doing the things you love.",
          "observed_at": "2015-10-11T18:04:36.000Z",
          "evidence": "https://web.archive.org/web/20151011180436/https://www.charliehr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The free HR platform for small businesses",
          "subhead": "Charlie automates many of the administrative headaches you'll experience when scaling a company, so you can spend less time doing admin and more time doing the things you love.",
          "observed_at": "2016-07-27T09:13:56.000Z",
          "evidence": "https://web.archive.org/web/20160727091356/https://www.charliehr.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The free HR platform for small businesses",
      "subhead": "Charlie automates many of the administrative headaches you'll experience when scaling a company, so you can spend less time doing admin and more time doing the things you love.",
      "from": "2015-10-11T18:04:36.000Z",
      "to": "2016-07-27T09:13:56.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20160727091356/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2015-10-11T18:04:36.000Z",
          "to": "2016-07-27T09:13:56.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-03-04T01:04:19.000Z",
      "variants": [
        {
          "headline": "Spend less time on HR.",
          "subhead": "HR software that your team will love. CharlieHR is trusted by over 7000 companies to help manage their teams. HR software that is beautifully designed, simple and easy to use.",
          "observed_at": "2018-03-04T01:04:19.000Z",
          "evidence": "https://web.archive.org/web/20180304010419/https://www.charliehr.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Spend less time on HR.",
      "subhead": "HR software that your team will love. CharlieHR is trusted by over 7000 companies to help manage their teams. HR software that is beautifully designed, simple and easy to use.",
      "from": "2018-03-04T01:04:19.000Z",
      "to": "2018-03-04T01:04:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180304010419/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-03-04T01:04:19.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-11T18:53:27.000Z",
      "variants": [
        {
          "headline": "Build a great place to work",
          "subhead": "HR software that your team will love. CharlieHR is trusted by over 7000 companies to help manage their teams. HR software that is beautifully designed, simple and easy to use.",
          "observed_at": "2019-01-11T18:53:27.000Z",
          "evidence": "https://web.archive.org/web/20190111185327/https://www.charliehr.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build a great place to work",
      "subhead": "HR software that your team will love. CharlieHR is trusted by over 7000 companies to help manage their teams. HR software that is beautifully designed, simple and easy to use.",
      "from": "2019-01-11T18:53:27.000Z",
      "to": "2019-01-11T18:53:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190111185327/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-01-11T18:53:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-02T04:55:15.000Z",
      "variants": [
        {
          "headline": "HR software your team will love",
          "subhead": "HR software that your team will love. CharlieHR is trusted by over 7000 companies to help manage their teams. HR software that is beautifully designed, simple and easy to use.",
          "observed_at": "2020-09-26T21:55:27.000Z",
          "evidence": "https://web.archive.org/web/20200926215527/https://www.charliehr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "HR software your team will love",
          "subhead": "HR software that your team will love. CharlieHR is trusted by over 7000 companies to help manage their teams. HR software that is beautifully designed, simple and easy to use.",
          "observed_at": "2021-07-02T04:55:15.000Z",
          "evidence": "https://web.archive.org/web/20210702045515/https://www.charliehr.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "HR software your team will love",
      "subhead": "HR software that your team will love. CharlieHR is trusted by over 7000 companies to help manage their teams. HR software that is beautifully designed, simple and easy to use.",
      "from": "2020-09-26T21:55:27.000Z",
      "to": "2021-07-02T04:55:15.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210702045515/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-09-26T21:55:27.000Z",
          "to": "2021-07-02T04:55:15.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-08-02T12:44:09.000Z",
      "variants": [
        {
          "headline": "Charlie makes HR effortless",
          "subhead": "With Charlie, you can automate your HR tasks and build a high-performing team that drives your business forward.",
          "observed_at": "2023-01-01T11:26:22.000Z",
          "evidence": "https://web.archive.org/web/20230101112622/https://www.charliehr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "charlie makes HR effortless",
          "subhead": "With Charlie, you can automate your HR tasks and build a high-performing team that drives your business forward.",
          "observed_at": "2024-01-26T11:25:55.000Z",
          "evidence": "https://web.archive.org/web/20240126112555/https://www.charliehr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "charlie makes HR effortless",
          "subhead": "With Charlie, you can automate your HR tasks and build a high-performing team that drives your business forward.",
          "observed_at": "2025-07-07T12:11:16.000Z",
          "evidence": "https://web.archive.org/web/20250707121116/https://www.charliehr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "charlie makes HR effortless",
          "subhead": "With Charlie, you can automate your HR tasks and build a high-performing team that drives your business forward.",
          "observed_at": "2025-08-02T17:26:23.000Z",
          "evidence": "https://web.archive.org/web/20250802172623/https://www.charliehr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "charlie makes HR effortless",
          "subhead": "With Charlie, you can automate your HR tasks and build a high-performing team that drives your business forward.",
          "observed_at": "2026-02-01T13:21:54.000Z",
          "evidence": "https://web.archive.org/web/20260201132154/https://www.charliehr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "charlie makes HR effortless",
          "subhead": "With Charlie, you can automate your HR tasks and build a high-performing team that drives your business forward.",
          "observed_at": "2026-04-25T18:46:38.000Z",
          "evidence": "https://web.archive.org/web/20260425184638/https://www.charliehr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "charlie makes HR effortless",
          "subhead": "With Charlie, you can automate your HR tasks and build a high-performing team that drives your business forward.",
          "observed_at": "2026-08-02T12:44:09.000Z",
          "evidence": "https://web.archive.org/web/20260802124409/https://www.charliehr.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "charlie makes HR effortless",
      "subhead": "With Charlie, you can automate your HR tasks and build a high-performing team that drives your business forward.",
      "from": "2023-01-01T11:26:22.000Z",
      "to": "2026-08-02T12:44:09.000Z",
      "captures": 7,
      "evidence": "https://web.archive.org/web/20260802124409/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-01T11:26:22.000Z",
          "to": "2026-08-02T12:44:09.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:34:59.026Z",
      "variants": [
        {
          "headline": "HR software built to be your first HR hire",
          "subhead": "With Charlie, you can automate your HR tasks and build a high-performing team that drives your business forward.",
          "observed_at": "2026-10-13T23:09:35.000Z",
          "evidence": "https://web.archive.org/web/20261013230935/https://www.charliehr.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "HR software built to be your first HR hire",
          "subhead": "With Charlie, you can automate your HR tasks and build a high-performing team that drives your business forward.",
          "observed_at": "2026-11-05T12:34:59.026Z",
          "evidence": "https://www.charliehr.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "HR software built to be your first HR hire",
      "subhead": "With Charlie, you can automate your HR tasks and build a high-performing team that drives your business forward.",
      "from": "2026-10-13T23:09:35.000Z",
      "to": "2026-11-05T12:34:59.026Z",
      "captures": 2,
      "evidence": "https://www.charliehr.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-13T23:09:35.000Z",
          "to": "2026-11-05T12:34:59.026Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-1dd7a3ebbe559acbc47f52c5ef73a667afc8cbfff2fbe70de46f0c27937b8e4c:28d19f63f15d2e7c74d2c7cd701301f32db2ef8fd9bca6311eb14cdde2151512:headline:0171c9b836e819ff",
      "before_evidence": "https://web.archive.org/web/20160727091356/https://www.charliehr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The free HR platform for small businesses” to “Spend less time on HR.”.",
      "between": {
        "from": "2016-07-27T09:13:56.000Z",
        "to": "2018-03-04T01:04:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20180304010419/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-1dd7a3ebbe559acbc47f52c5ef73a667afc8cbfff2fbe70de46f0c27937b8e4c:28d19f63f15d2e7c74d2c7cd701301f32db2ef8fd9bca6311eb14cdde2151512:traction:0e99a66705ade623",
      "before_evidence": "https://web.archive.org/web/20160727091356/https://www.charliehr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “10,000 companies” on its homepage (was “2000+ companies”).",
      "between": {
        "from": "2016-07-27T09:13:56.000Z",
        "to": "2018-03-04T01:04:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20180304010419/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 3,
      "id": "page-1dd7a3ebbe559acbc47f52c5ef73a667afc8cbfff2fbe70de46f0c27937b8e4c:28d19f63f15d2e7c74d2c7cd701301f32db2ef8fd9bca6311eb14cdde2151512:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20160727091356/https://www.charliehr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2016-07-27T09:13:56.000Z",
        "to": "2018-03-04T01:04:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20180304010419/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 4,
      "id": "classifier-28d19f63f15d2e7c74d2c7cd701301f32db2ef8fd9bca6311eb14cdde2151512:c165d18a81845fce5c533a386236293ce13cca00cb066f6a39a7cbbec3cc68a9:repositioning",
      "before_evidence": "https://web.archive.org/web/20180304010419/https://www.charliehr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Spend less time on HR.” to “Build a great place to work”.",
      "between": {
        "from": "2018-03-04T01:04:19.000Z",
        "to": "2019-01-11T18:53:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20190111185327/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-c165d18a81845fce5c533a386236293ce13cca00cb066f6a39a7cbbec3cc68a9:70f7b99e1f689ec40dd5a896760ffc899ee9e95b8e7237492a7f2975143eeb84:headline:cba46b86d525104a",
      "before_evidence": "https://web.archive.org/web/20190111185327/https://www.charliehr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build a great place to work” to “HR software your team will love”.",
      "between": {
        "from": "2019-01-11T18:53:27.000Z",
        "to": "2020-09-26T21:55:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20200926215527/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-c165d18a81845fce5c533a386236293ce13cca00cb066f6a39a7cbbec3cc68a9:70f7b99e1f689ec40dd5a896760ffc899ee9e95b8e7237492a7f2975143eeb84:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20190111185327/https://www.charliehr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2019-01-11T18:53:27.000Z",
        "to": "2020-09-26T21:55:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20200926215527/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 7,
      "id": "page-2ad445f6bb5b0707883691913d55e6c26356ea58c0e39465ffaaa1a687ae8154:b4924f7bf5f5835307f8a5ecb2ba927a24634cd7eb1f2a575614962042c1e3ab:headline:f940cd0aec2e258c",
      "before_evidence": "https://web.archive.org/web/20210702045515/https://www.charliehr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “HR software your team will love” to “Charlie makes HR effortless”.",
      "between": {
        "from": "2021-07-02T04:55:15.000Z",
        "to": "2023-01-01T11:26:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101112622/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-b4924f7bf5f5835307f8a5ecb2ba927a24634cd7eb1f2a575614962042c1e3ab:a59b2c05da5cf079a84bb67430f5a10b47f4868da57c6928aede7d4384a91497:customers_added:fa8188bd3aa5080e",
      "before_evidence": "https://web.archive.org/web/20230101112622/https://www.charliehr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Patch plants and BornSocial.",
      "between": {
        "from": "2023-01-01T11:26:22.000Z",
        "to": "2024-01-26T11:25:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20240126112555/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 9,
      "id": "page-a59b2c05da5cf079a84bb67430f5a10b47f4868da57c6928aede7d4384a91497:698c019f729c32e16ca1234836fd8b76df1bffc71ea89882df6995857d1a19ff:customers_added:d1bbe0bbc10a7930",
      "before_evidence": "https://web.archive.org/web/20240126112555/https://www.charliehr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Daye, The School of Life and James Gill.",
      "between": {
        "from": "2024-01-26T11:25:55.000Z",
        "to": "2025-07-07T12:11:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20250707121116/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "page-a59b2c05da5cf079a84bb67430f5a10b47f4868da57c6928aede7d4384a91497:698c019f729c32e16ca1234836fd8b76df1bffc71ea89882df6995857d1a19ff:logos:8a69946595e1cec7",
      "before_evidence": "https://web.archive.org/web/20240126112555/https://www.charliehr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Linkedin, Facebook, Instagram and X (twitter).",
      "between": {
        "from": "2024-01-26T11:25:55.000Z",
        "to": "2025-07-07T12:11:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20250707121116/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-9dcda1dfef330b767c9a5665dc81653ad760cef571734b87aa6bfca947a1cef1:e142b186f85c268b7d79cd44ace745ed1c03a420d5f1c53b026809c3d70d650f:headline:e885819d9d6b24e5",
      "before_evidence": "https://web.archive.org/web/20260802124409/https://www.charliehr.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “charlie makes HR effortless” to “HR software built to be your first HR hire”.",
      "between": {
        "from": "2026-08-02T12:44:09.000Z",
        "to": "2026-10-13T23:09:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20261013230935/https://www.charliehr.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Charlie HR” company record, https://startuphistory.org/c/charliehr.com"
}