{
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    "website": "https://chainstarters.com/",
    "record": "https://startuphistory.org/c/chainstarters.com"
  },
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      "to": "2022-07-02T10:23:37.000Z",
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        {
          "headline": "Web3 loyalty infrastructure for brands",
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      "headline": "Web3 loyalty infrastructure for brands",
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      "to": "2023-02-04T18:25:15.000Z",
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      "seen": {
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      "quote_observed_at": "2023-08-28T01:51:45.000Z",
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          "headline": "Where brands and fans forge unbreakable bonds.",
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      "to": "2023-08-28T01:51:45.000Z",
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      "quote_observed_at": "2024-02-24T00:50:17.000Z",
      "variants": [
        {
          "headline": "Create Dynamic Commerce",
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      "seen": {
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      "quote_observed_at": "2025-10-12T23:56:42.000Z",
      "variants": [
        {
          "headline": "Unlock Value and Increase Profits by Digitizing Your Assets",
          "subhead": null,
          "observed_at": "2025-01-24T07:01:04.000Z",
          "evidence": "https://web.archive.org/web/20250124070104/https://www.chainstarters.com/",
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        {
          "headline": "Unlock Value and Increase Profits by Digitizing Your Assets",
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          "observed_at": "2025-10-12T23:56:42.000Z",
          "evidence": "https://web.archive.org/web/20251012235642/https://www.chainstarters.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unlock Value and Increase Profits by Digitizing Your Assets",
      "subhead": null,
      "from": "2025-01-24T07:01:04.000Z",
      "to": "2025-10-12T23:56:42.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20251012235642/https://www.chainstarters.com/",
      "evidence_kind": "internet_archive",
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          "to": "2025-10-12T23:56:42.000Z"
        }
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      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:33:14.313Z",
      "variants": [
        {
          "headline": "We make complex technology simple.",
          "subhead": "Chainstarters turns emerging technology into practical business advantage through intelligent work and modern digital finance.",
          "observed_at": "2026-11-06T14:33:14.313Z",
          "evidence": "https://chainstarters.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "We make complex technology simple.",
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      "from": "2026-11-06T14:33:14.313Z",
      "to": "2026-11-06T14:33:14.313Z",
      "captures": 1,
      "evidence": "https://chainstarters.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:33:14.313Z"
      },
      "current": true
    }
  ],
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      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2020-11-20T22:39:06.000Z",
        "to": "2021-08-05T23:50:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20210805235006/https://www.chainstarters.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "classifier-099c8a38a16970360f67760bb73367816cafc54ecbcb28c33d0f33b8102f855d:e16282e4a95a28f13ff9e88430304d84fb89dae061d569be18621e81a966d5c9:repositioning",
      "before_evidence": "https://web.archive.org/web/20220702102337/https://www.chainstarters.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “NFT Platform for Enterprises” to “Web3 loyalty infrastructure for brands”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2022-07-02T10:23:37.000Z",
        "to": "2023-02-04T18:25:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20230204182515/https://chainstarters.com",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-e16282e4a95a28f13ff9e88430304d84fb89dae061d569be18621e81a966d5c9:e9171512e5fbc6534695c45d1042ccf14c9efa150acfa07f3507257af97aae86:headline:cf6b1d00df836277",
      "before_evidence": "https://web.archive.org/web/20230204182515/https://chainstarters.com",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Web3 loyalty infrastructure for brands” to “Where brands and fans forge unbreakable bonds.”.",
      "between": {
        "from": "2023-02-04T18:25:15.000Z",
        "to": "2023-08-28T01:51:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20230828015145/https://chainstarters.com/",
      "evidence_kind": "internet_archive",
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    },
    {
      "n": 4,
      "id": "page-e9171512e5fbc6534695c45d1042ccf14c9efa150acfa07f3507257af97aae86:56b73c4fea3b391fb4f68e79ae064a331fe9d44334f452eb864c0eee23f06625:headline:5f2e7c98f1fe1592",
      "before_evidence": "https://web.archive.org/web/20230828015145/https://chainstarters.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Where brands and fans forge unbreakable bonds.” to “Create Dynamic Commerce”.",
      "between": {
        "from": "2023-08-28T01:51:45.000Z",
        "to": "2024-02-24T00:50:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20240224005017/https://chainstarters.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
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    {
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      "before_evidence": "https://web.archive.org/web/20230828015145/https://chainstarters.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2023-08-28T01:51:45.000Z",
        "to": "2024-02-24T00:50:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20240224005017/https://chainstarters.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
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      "id": "classifier-56b73c4fea3b391fb4f68e79ae064a331fe9d44334f452eb864c0eee23f06625:67e6cc180c67c82108611e1f0faa58b7de6f2b73d468620af55aa7555b0b91b2:repositioning",
      "before_evidence": "https://web.archive.org/web/20240224005017/https://chainstarters.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Create Dynamic Commerce” to “Unlock Value and Increase Profits by Digitizing Your Assets”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2024-02-24T00:50:17.000Z",
        "to": "2025-01-24T07:01:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250124070104/https://www.chainstarters.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 7,
      "id": "classifier-921cde076643e995321ff1dbba80a09a6f7e32e040bbc4b68dad43b03c82a374:98713f146b216c56ed04d674f7662ec5777a0bc8ffce0f9a04beb4931098fa38:repositioning",
      "before_evidence": "https://web.archive.org/web/20251012235642/https://www.chainstarters.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Unlock Value and Increase Profits by Digitizing Your Assets” to “We make complex technology simple.”.",
      "between": {
        "from": "2025-10-12T23:56:42.000Z",
        "to": "2026-11-06T14:33:14.313Z"
      },
      "evidence": "https://chainstarters.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Chainstarters” company record, https://startuphistory.org/c/chainstarters.com"
}