{
  "company": {
    "name": "Certainly Health",
    "website": "https://certainlyhealth.com/",
    "record": "https://startuphistory.org/c/certainlyhealth.com"
  },
  "status": null,
  "history_since": "2021-12-15T17:31:15.000Z",
  "baseline": {
    "snapshot_id": "926f669359203ee4ca1345bb518af1fd8fc1b32ec5a260794989a81d1aa2cd3b",
    "observed_at": "2021-12-15T17:31:15.000Z",
    "headline": "Say goodbye to patient debt.",
    "description": null,
    "evidence": "https://web.archive.org/web/20211215173115/https://www.certainlyhealth.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:32:52.073Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-12-15T17:31:15.000Z",
      "variants": [
        {
          "headline": "Say goodbye to patient debt.",
          "subhead": null,
          "observed_at": "2021-12-15T17:31:15.000Z",
          "evidence": "https://web.archive.org/web/20211215173115/https://www.certainlyhealth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Say goodbye to patient debt.",
      "subhead": null,
      "from": "2021-12-15T17:31:15.000Z",
      "to": "2021-12-15T17:31:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20211215173115/https://www.certainlyhealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-12-15T17:31:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-03-14T13:25:27.000Z",
      "variants": [
        {
          "headline": "Certainly Health | Shop for Healthcare",
          "subhead": "See exactly how much your medical care costs for different in-network providers. Compare prices, book a provider, and save hundreds of dollars.",
          "observed_at": "2023-03-14T13:25:27.000Z",
          "evidence": "https://web.archive.org/web/20230314132527/https://certainlyhealth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Certainly Health | Shop for Healthcare",
      "subhead": "See exactly how much your medical care costs for different in-network providers. Compare prices, book a provider, and save hundreds of dollars.",
      "from": "2023-03-14T13:25:27.000Z",
      "to": "2023-03-14T13:25:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230314132527/https://certainlyhealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-03-14T13:25:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-08-02T11:27:29.000Z",
      "variants": [
        {
          "headline": "Book doctors without surprise bills",
          "subhead": "See exactly how much your medical care costs for different in-network providers. Compare prices, book a provider, and save hundreds of dollars.",
          "observed_at": "2023-07-16T20:50:51.000Z",
          "evidence": "https://web.archive.org/web/20230716205051/https://certainlyhealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book doctors without surprise bills",
          "subhead": "See exactly how much your medical care costs for different in-network providers. Compare prices, book a provider, and save hundreds of dollars.",
          "observed_at": "2024-01-04T22:27:02.000Z",
          "evidence": "https://web.archive.org/web/20240104222702/https://certainlyhealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book doctors with price transparency",
          "subhead": "See exactly how much your medical care costs for different in-network providers. Compare prices, book a provider, and save hundreds of dollars.",
          "observed_at": "2024-07-15T01:54:47.000Z",
          "evidence": "https://web.archive.org/web/20240715015447/https://certainlyhealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book doctors with price transparency",
          "subhead": "See exactly how much your medical care costs for different in-network providers. Compare prices, book a provider, and save hundreds of dollars.",
          "observed_at": "2025-01-16T08:27:15.000Z",
          "evidence": "https://web.archive.org/web/20250116082715/https://certainlyhealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book doctors with price transparency",
          "subhead": "See exactly how much your medical care costs for different in-network providers. Compare prices, book a provider, and save hundreds of dollars.",
          "observed_at": "2025-07-17T21:41:36.000Z",
          "evidence": "https://web.archive.org/web/20250717214136/https://certainlyhealth.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Book doctors with price transparency",
          "subhead": "See exactly how much your medical care costs for different in-network providers. Compare prices, book a provider, and save hundreds of dollars.",
          "observed_at": "2025-08-02T11:27:29.000Z",
          "evidence": "https://web.archive.org/web/20250802112729/https://certainlyhealth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Book doctors with price transparency",
      "subhead": "See exactly how much your medical care costs for different in-network providers. Compare prices, book a provider, and save hundreds of dollars.",
      "from": "2023-07-16T20:50:51.000Z",
      "to": "2025-08-02T11:27:29.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20250802112729/https://certainlyhealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-07-16T20:50:51.000Z",
          "to": "2025-08-02T11:27:29.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-12-05T06:19:23.000Z",
      "variants": [
        {
          "headline": "Your Personal AI Glow Concierge",
          "subhead": "Get your Glow Score, personalized plan, and exclusive treatment deals. Look Good. Feel Good. Save Money.",
          "observed_at": "2025-12-05T06:19:23.000Z",
          "evidence": "https://web.archive.org/web/20251205061923/https://certainlyhealth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your Personal AI Glow Concierge",
      "subhead": "Get your Glow Score, personalized plan, and exclusive treatment deals. Look Good. Feel Good. Save Money.",
      "from": "2025-12-05T06:19:23.000Z",
      "to": "2025-12-05T06:19:23.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20251205061923/https://certainlyhealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-12-05T06:19:23.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-04-15T03:36:30.000Z",
      "variants": [
        {
          "headline": "Book doctors with price transparency",
          "subhead": "See exactly how much your medical care costs for different in-network providers. Compare prices, book a provider, and save hundreds of dollars.",
          "observed_at": "2026-04-15T03:36:30.000Z",
          "evidence": "https://web.archive.org/web/20260415033630/https://certainlyhealth.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Book doctors with price transparency",
      "subhead": "See exactly how much your medical care costs for different in-network providers. Compare prices, book a provider, and save hundreds of dollars.",
      "from": "2026-04-15T03:36:30.000Z",
      "to": "2026-04-15T03:36:30.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260415033630/https://certainlyhealth.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-04-15T03:36:30.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:32:52.073Z",
      "variants": [
        {
          "headline": "Certainly Glow | Your Personal Glow-Up Coach",
          "subhead": "Learn how to glow up with personalized 1:1 coaching. Get expert facial analysis, custom skincare plans, and aesthetic recommendations from real providers - with no upsells.",
          "observed_at": "2026-11-05T12:32:52.073Z",
          "evidence": "https://certainlyglow.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Certainly Glow | Your Personal Glow-Up Coach",
      "subhead": "Learn how to glow up with personalized 1:1 coaching. Get expert facial analysis, custom skincare plans, and aesthetic recommendations from real providers - with no upsells.",
      "from": "2026-11-05T12:32:52.073Z",
      "to": "2026-11-05T12:32:52.073Z",
      "captures": 1,
      "evidence": "https://certainlyglow.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T12:32:52.073Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-4a41c9e26bfafb4cffebdf59bf70913d2f9a95763108c13041513755e841d057:baee4639edaf33b3783c9f2581615950e8f43195536b7ecd175384028a9c52db:headline:0eb9ce84507db899",
      "before_evidence": "https://web.archive.org/web/20240104222702/https://certainlyhealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Book doctors without surprise bills” to “Book doctors with price transparency”.",
      "between": {
        "from": "2024-01-04T22:27:02.000Z",
        "to": "2024-07-15T01:54:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20240715015447/https://certainlyhealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-4a41c9e26bfafb4cffebdf59bf70913d2f9a95763108c13041513755e841d057:baee4639edaf33b3783c9f2581615950e8f43195536b7ecd175384028a9c52db:logos:b5950e662d60a723",
      "before_evidence": "https://web.archive.org/web/20240104222702/https://certainlyhealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Y Combinator, Forbes, Fierce Healthcare, Women's Wear Daily, Fortune, Yahoo News, for OBGYN, for Dermatologist and 4 more.",
      "between": {
        "from": "2024-01-04T22:27:02.000Z",
        "to": "2024-07-15T01:54:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20240715015447/https://certainlyhealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-baee4639edaf33b3783c9f2581615950e8f43195536b7ecd175384028a9c52db:c98a7790abee24082a6e8948e885462050bd171661b4cf04ad371d0a39da4f00:logos:d370272f5d5c67db",
      "before_evidence": "https://web.archive.org/web/20240715015447/https://certainlyhealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: for Filler.",
      "between": {
        "from": "2024-07-15T01:54:47.000Z",
        "to": "2025-01-16T08:27:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20250116082715/https://certainlyhealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "classifier-86b5d556316b7958f495861390639add051387f0ebf0b1c6f09322e6e0bc9512:97ebe059e39d4474616518fd1a3240ce4979e1226dcc7c4c16d716c7d321a786:repositioning",
      "before_evidence": "https://web.archive.org/web/20250802112729/https://certainlyhealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Book doctors with price transparency” to “Your Personal AI Glow Concierge”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-08-02T11:27:29.000Z",
        "to": "2025-12-05T06:19:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20251205061923/https://certainlyhealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-86b5d556316b7958f495861390639add051387f0ebf0b1c6f09322e6e0bc9512:97ebe059e39d4474616518fd1a3240ce4979e1226dcc7c4c16d716c7d321a786:logos:bda5a3ac28f27c4c",
      "before_evidence": "https://web.archive.org/web/20250802112729/https://certainlyhealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Certainly App Interface, YCombinator, WWD and Bar chart.",
      "between": {
        "from": "2025-08-02T11:27:29.000Z",
        "to": "2025-12-05T06:19:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20251205061923/https://certainlyhealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "classifier-97ebe059e39d4474616518fd1a3240ce4979e1226dcc7c4c16d716c7d321a786:d85a06812f14b4dfde8f341fdd9edbf72cecff9297f47d2f758c1b550a856c9d:repositioning",
      "before_evidence": "https://web.archive.org/web/20251205061923/https://certainlyhealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Your Personal AI Glow Concierge” to “Book doctors with price transparency”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-12-05T06:19:23.000Z",
        "to": "2026-04-15T03:36:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20260415033630/https://certainlyhealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 7,
      "id": "page-97ebe059e39d4474616518fd1a3240ce4979e1226dcc7c4c16d716c7d321a786:d85a06812f14b4dfde8f341fdd9edbf72cecff9297f47d2f758c1b550a856c9d:logos:07016f050201f1f6",
      "before_evidence": "https://web.archive.org/web/20251205061923/https://certainlyhealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Y Combinator, Women's Wear Daily, for OBGYN, for Dermatologist, for Physical Therapist, for Botox, for Microneedling, for Filler and 5 more.",
      "between": {
        "from": "2025-12-05T06:19:23.000Z",
        "to": "2026-04-15T03:36:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20260415033630/https://certainlyhealth.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-d85a06812f14b4dfde8f341fdd9edbf72cecff9297f47d2f758c1b550a856c9d:10e59c8cd3854a8668f69e900bbdbdab621c39d86913e4944942fac7a05379df:logos:23cb69b9655ab965",
      "before_evidence": "https://web.archive.org/web/20260415033630/https://certainlyhealth.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Women's Wear Daily, Treatment Strategy, Professional Facial Analysis, Daily Routine, Progress Tracking and Messaging Support.",
      "between": {
        "from": "2026-04-15T03:36:30.000Z",
        "to": "2026-11-05T12:32:52.073Z"
      },
      "evidence": "https://certainlyglow.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Certainly Health” company record, https://startuphistory.org/c/certainlyhealth.com"
}