{
  "company": {
    "name": "CERES TAG Ltd",
    "website": "https://cerestag.com/",
    "record": "https://startuphistory.org/c/cerestag.com"
  },
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    "headline": "Ceres Tag – GeoFencing Livestock Management",
    "description": null,
    "evidence": "https://web.archive.org/web/20161215070722/http://www.cerestag.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:33:14.313Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-07-02T10:45:17.000Z",
      "variants": [
        {
          "headline": "Ceres Tag – GeoFencing Livestock Management",
          "subhead": null,
          "observed_at": "2016-12-15T07:07:22.000Z",
          "evidence": "https://web.archive.org/web/20161215070722/http://www.cerestag.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Ceres Tag – GeoTagging Livestock Management",
          "subhead": null,
          "observed_at": "2017-11-02T01:14:00.000Z",
          "evidence": "https://web.archive.org/web/20171102011400/http://www.cerestag.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "New Generation Smart Ear Tag for Livestock Provenance & Management",
          "subhead": null,
          "observed_at": "2018-07-22T23:06:06.000Z",
          "evidence": "https://web.archive.org/web/20180722230606/http://www.cerestag.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "New Generation Smart Ear Tag for Livestock Provenance & Management",
          "subhead": null,
          "observed_at": "2019-07-15T20:26:10.000Z",
          "evidence": "https://web.archive.org/web/20190715202610/https://www.cerestag.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Ceres Tag Smart Ear Tag Technology",
          "subhead": "Ceres Tag is the world's first and only commercial direct to satellite livestock information platform",
          "observed_at": "2021-01-18T04:25:41.000Z",
          "evidence": "https://web.archive.org/web/20210118042541/https://www.cerestag.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Ceres Tag",
          "subhead": null,
          "observed_at": "2022-07-01T21:01:08.000Z",
          "evidence": "https://web.archive.org/web/20220701210108/https://www.cerestag.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Ceres Tag | Shop GPS Animal Monitoring Ear Tags",
          "subhead": "Buy Ceres Tag online. A smart ear tag with direct to satellite capability, allowing you to monitor your animals anytime, anywhere with no towers or infrastructure required.",
          "observed_at": "2023-07-28T00:06:52.000Z",
          "evidence": "https://web.archive.org/web/20230728000652/https://cerestag.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Shop GPS Animal Monitoring Ear Tags – CERES TAG",
          "subhead": "Buy Ceres Tag online. A smart ear tag with direct to satellite capability, allowing you to monitor your animals anytime, anywhere with no towers or infrastructure required.",
          "observed_at": "2024-07-20T22:56:16.000Z",
          "evidence": "https://web.archive.org/web/20240720225616/https://cerestag.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CERES TAG – Animal Health Intelligence",
          "subhead": "Discovery CERES TAG. A smart animal health device with direct to satellite capability, providing animal data anytime, anywhere with no towers or infrastructure required.",
          "observed_at": "2025-07-02T10:45:17.000Z",
          "evidence": "https://web.archive.org/web/20250702104517/https://cerestag.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "CERES TAG – Animal Health Intelligence",
      "subhead": "Discovery CERES TAG. A smart animal health device with direct to satellite capability, providing animal data anytime, anywhere with no towers or infrastructure required.",
      "from": "2016-12-15T07:07:22.000Z",
      "to": "2025-07-02T10:45:17.000Z",
      "captures": 9,
      "evidence": "https://web.archive.org/web/20250702104517/https://cerestag.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2016-12-15T07:07:22.000Z",
          "to": "2025-07-02T10:45:17.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:33:14.313Z",
      "variants": [
        {
          "headline": "Continuous Improvement",
          "subhead": "CERES TAG is a reliable GPS tracking device for livestock in Australia. Monitor welfare with a GPS ear tag for cattle powered by direct-to-satellite communication.",
          "observed_at": "2026-07-05T13:55:54.000Z",
          "evidence": "https://web.archive.org/web/20260705135554/https://cerestag.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Continuous Improvement",
          "subhead": "CERES TAG is a reliable GPS tracking device for livestock in Australia. Monitor welfare with a GPS ear tag for cattle powered by direct-to-satellite communication.",
          "observed_at": "2026-11-06T14:33:14.313Z",
          "evidence": "https://cerestag.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Continuous Improvement",
      "subhead": "CERES TAG is a reliable GPS tracking device for livestock in Australia. Monitor welfare with a GPS ear tag for cattle powered by direct-to-satellite communication.",
      "from": "2026-07-05T13:55:54.000Z",
      "to": "2026-11-06T14:33:14.313Z",
      "captures": 2,
      "evidence": "https://cerestag.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-05T13:55:54.000Z",
          "to": "2026-11-06T14:33:14.313Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-8faba221a7f78bac9979133949e3599de66437e9d6cd1b1da9cdb23029cd1b31:d1cad296b70248d6bdf577f396ff875cf373b70c50d455eafbc8cc7cb08bc27b:repositioning",
      "before_evidence": "https://web.archive.org/web/20190715202610/https://www.cerestag.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “New Generation Smart Ear Tag for Livestock Provenance & Management” to “Ceres Tag Smart Ear Tag Technology”.",
      "between": {
        "from": "2019-07-15T20:26:10.000Z",
        "to": "2021-01-18T04:25:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20210118042541/https://www.cerestag.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-9c3d1393149a01a5759b5ed435f1506b7a6b73c649387c2b7d63619f1835a85b:7be4195a36e82e022634b9584745b883c9150abe14f137467ce9dc7765170808:headline:eb56a654b278ca2d",
      "before_evidence": "https://web.archive.org/web/20240720225616/https://cerestag.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Shop GPS Animal Monitoring Ear Tags – CERES TAG” to “CERES TAG – Animal Health Intelligence”.",
      "between": {
        "from": "2024-07-20T22:56:16.000Z",
        "to": "2025-07-02T10:45:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20250702104517/https://cerestag.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “CERES TAG Ltd” company record, https://startuphistory.org/c/cerestag.com"
}