{
  "company": {
    "name": "Central",
    "website": "https://centralhq.com/",
    "record": "https://startuphistory.org/c/centralhq.com"
  },
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  "baseline": {
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    "observed_at": "2012-11-05T02:54:00.000Z",
    "headline": "centralhq.com: The Leading Central HQ Site on the Net",
    "description": null,
    "evidence": "https://web.archive.org/web/20121105025400/http://www.centralhq.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:33:14.313Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-05-17T06:30:55.000Z",
      "variants": [
        {
          "headline": "centralhq.com: The Leading Central HQ Site on the Net",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20121105025400/http://www.centralhq.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CentralHQ.com: The Leading Central HQ Site on the Net",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20140517063055/http://centralhq.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "CentralHQ.com: The Leading Central HQ Site on the Net",
      "subhead": null,
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      "to": "2014-05-17T06:30:55.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20140517063055/http://centralhq.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2014-05-17T06:30:55.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:33:14.313Z",
      "variants": [
        {
          "headline": "Central | Payroll, benefits & government filings for startups",
          "subhead": "Unlike traditional HR platforms, Central automates everything needed to operate a compliant startup – saving you time, energy and fines.",
          "observed_at": "2024-08-18T03:54:09.000Z",
          "evidence": "https://web.archive.org/web/20240818035409/https://centralhq.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Central | Payroll, benefits & compliance for startups",
          "subhead": "Unlike traditional HR platforms, Central automates everything needed to operate a compliant startup – saving you time, energy and fines.",
          "observed_at": "2025-07-09T11:39:53.000Z",
          "evidence": "https://web.archive.org/web/20250709113953/https://centralhq.com",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI-NATIVE Payroll, HR, BENEFITS and compliance",
          "subhead": "While others leave you with a dashboard to figure out, Central uses AI agents & HR experts to do all the work for you. Join 500+ startups and get 10+ hours back monthly.",
          "observed_at": "2026-07-13T12:34:21.000Z",
          "evidence": "https://web.archive.org/web/20260713123421/https://centralhq.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI-NATIVE Payroll, HR, BENEFITS and compliance",
          "subhead": "While others leave you with a dashboard to figure out, Central uses AI agents & HR experts to do all the work for you. Join 500+ startups and get 10+ hours back monthly.",
          "observed_at": "2026-07-19T23:59:40.000Z",
          "evidence": "https://web.archive.org/web/20260719235940/https://centralhq.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI-NATIVE Payroll, HR, BENEFITS and compliance",
          "subhead": "While others leave you with a dashboard to figure out, Central uses AI agents & HR experts to do all the work for you. Join 500+ startups and get 10+ hours back monthly.",
          "observed_at": "2026-09-24T23:30:19.000Z",
          "evidence": "https://web.archive.org/web/20260924233019/https://centralhq.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI-NATIVE Payroll, HR, BENEFITS and compliance",
          "subhead": "While others leave you with a dashboard to figure out, Central uses AI agents & HR experts to do all the work for you. Join 500+ startups and get 10+ hours back monthly.",
          "observed_at": "2026-11-06T14:33:14.313Z",
          "evidence": "https://centralhq.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI-NATIVE Payroll, HR, BENEFITS and compliance",
      "subhead": "While others leave you with a dashboard to figure out, Central uses AI agents & HR experts to do all the work for you. Join 500+ startups and get 10+ hours back monthly.",
      "from": "2024-08-18T03:54:09.000Z",
      "to": "2026-11-06T14:33:14.313Z",
      "captures": 6,
      "evidence": "https://centralhq.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-08-18T03:54:09.000Z",
          "to": "2026-11-06T14:33:14.313Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-1e1ba28311e8ede265a74cb3af32abad5796fff97026481b6e20bac1380e868c:0f7472996cb433b5fb9399411c5f456c9d631a475390e47087dab2381789d994:headline:167958e74921f753",
      "before_evidence": "https://web.archive.org/web/20140517063055/http://centralhq.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “CentralHQ.com: The Leading Central HQ Site on the Net” to “Central | Payroll, benefits & government filings for startups”.",
      "between": {
        "from": "2014-05-17T06:30:55.000Z",
        "to": "2024-08-18T03:54:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20240818035409/https://centralhq.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 2,
      "id": "page-1e1ba28311e8ede265a74cb3af32abad5796fff97026481b6e20bac1380e868c:0f7472996cb433b5fb9399411c5f456c9d631a475390e47087dab2381789d994:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20140517063055/http://centralhq.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2014-05-17T06:30:55.000Z",
        "to": "2024-08-18T03:54:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20240818035409/https://centralhq.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-1e1ba28311e8ede265a74cb3af32abad5796fff97026481b6e20bac1380e868c:0f7472996cb433b5fb9399411c5f456c9d631a475390e47087dab2381789d994:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20140517063055/http://centralhq.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2014-05-17T06:30:55.000Z",
        "to": "2024-08-18T03:54:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20240818035409/https://centralhq.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-0f7472996cb433b5fb9399411c5f456c9d631a475390e47087dab2381789d994:f733b75ef17ec8bd8baff5a7ee6d07dbd0ee6bc29ab74672e88bf1a5d062b76a:hiring:70bbbe3680f59b6f",
      "before_evidence": "https://web.archive.org/web/20240818035409/https://centralhq.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2024-08-18T03:54:09.000Z",
        "to": "2025-07-09T11:39:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709113953/https://centralhq.com",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 5,
      "id": "page-0f7472996cb433b5fb9399411c5f456c9d631a475390e47087dab2381789d994:f733b75ef17ec8bd8baff5a7ee6d07dbd0ee6bc29ab74672e88bf1a5d062b76a:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240818035409/https://centralhq.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-08-18T03:54:09.000Z",
        "to": "2025-07-09T11:39:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709113953/https://centralhq.com",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 6,
      "id": "page-0f7472996cb433b5fb9399411c5f456c9d631a475390e47087dab2381789d994:f733b75ef17ec8bd8baff5a7ee6d07dbd0ee6bc29ab74672e88bf1a5d062b76a:pricing:058d7936757a1dd4",
      "before_evidence": "https://web.archive.org/web/20240818035409/https://centralhq.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $50 / member to $150 / mo.",
      "between": {
        "from": "2024-08-18T03:54:09.000Z",
        "to": "2025-07-09T11:39:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20250709113953/https://centralhq.com",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Central” company record, https://startuphistory.org/c/centralhq.com"
}