{
  "company": {
    "name": "Caution",
    "website": "https://caution.co/",
    "record": "https://startuphistory.org/c/caution.co"
  },
  "status": null,
  "history_since": "2012-11-24T04:09:49.000Z",
  "baseline": {
    "snapshot_id": "95993880d9f60a23971448f7a81999b275796ef3b4ea1c319daa1bf35c9ad33d",
    "observed_at": "2012-11-24T04:09:49.000Z",
    "headline": null,
    "description": "Get your own corner of the Web for less! Register a new.COM for just $7.99 for the first year and get everything you need to make your mark online — website builder, hosting, email, and more.",
    "evidence": "https://web.archive.org/web/20121124040949/http://caution.co/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$7.99 / yr"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:27:05.474Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-07-14T01:51:57.000Z",
      "variants": [
        {
          "headline": "Join the waitlist",
          "subhead": "The first open source platform for encrypted data recovery and escrow.",
          "observed_at": "2025-07-14T01:51:57.000Z",
          "evidence": "https://web.archive.org/web/20250714015157/https://caution.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Join the waitlist",
      "subhead": "The first open source platform for encrypted data recovery and escrow.",
      "from": "2025-07-14T01:51:57.000Z",
      "to": "2025-07-14T01:51:57.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250714015157/https://caution.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-14T01:51:57.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-10-09T19:26:52.000Z",
      "variants": [
        {
          "headline": "Know what runs on a server",
          "subhead": "Caution is the generalized verifiable compute platform. Deploy to TEEs in minutes and let anyone verify exactly what's running.",
          "observed_at": "2026-07-15T18:53:56.000Z",
          "evidence": "https://web.archive.org/web/20260715185356/https://caution.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Know what runs on a server",
          "subhead": "Caution is the generalized verifiable compute platform. Deploy to TEEs in minutes and let anyone verify exactly what's running.",
          "observed_at": "2026-07-28T17:52:53.000Z",
          "evidence": "https://web.archive.org/web/20260728175253/https://caution.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Know what runs on a server",
          "subhead": "Caution is the generalized verifiable compute platform. Deploy to TEEs in minutes and let anyone verify exactly what's running.",
          "observed_at": "2026-10-09T19:26:52.000Z",
          "evidence": "https://web.archive.org/web/20261009192652/https://caution.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Know what runs on a server",
      "subhead": "Caution is the generalized verifiable compute platform. Deploy to TEEs in minutes and let anyone verify exactly what's running.",
      "from": "2026-07-15T18:53:56.000Z",
      "to": "2026-10-09T19:26:52.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20261009192652/https://caution.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2026-07-15T18:53:56.000Z",
          "to": "2026-10-09T19:26:52.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:27:05.474Z",
      "variants": [
        {
          "headline": "Secure hosting",
          "subhead": "Caution is the generalized verifiable compute platform. Deploy to TEEs in minutes and let anyone verify exactly what's running.",
          "observed_at": "2026-11-05T12:27:05.474Z",
          "evidence": "https://caution.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Secure hosting",
      "subhead": "Caution is the generalized verifiable compute platform. Deploy to TEEs in minutes and let anyone verify exactly what's running.",
      "from": "2026-11-05T12:27:05.474Z",
      "to": "2026-11-05T12:27:05.474Z",
      "captures": 1,
      "evidence": "https://caution.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T12:27:05.474Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-6df5911b97f3cde193faf783004133d0a7aae756e53a0f84c1d15fb2b4e70cdd:7ae539575af25ce6aeee750adf208297e9f8a498f93cad0799de57c0fe612d67:headline:067be59982e8a5fd",
      "before_evidence": "https://web.archive.org/web/20250714015157/https://caution.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Join the waitlist” to “Know what runs on a server”.",
      "between": {
        "from": "2025-07-14T01:51:57.000Z",
        "to": "2026-07-15T18:53:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20260715185356/https://caution.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-6df5911b97f3cde193faf783004133d0a7aae756e53a0f84c1d15fb2b4e70cdd:7ae539575af25ce6aeee750adf208297e9f8a498f93cad0799de57c0fe612d67:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20250714015157/https://caution.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2025-07-14T01:51:57.000Z",
        "to": "2026-07-15T18:53:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20260715185356/https://caution.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    },
    {
      "n": 3,
      "id": "page-3f67961a93d46737240807987ea352e27e3380d7d097fb39993c1771235a4148:05e9b54162d8ec2d2125ae8c6d981ebafe890569abf9fc58bc86decd2c10f0a3:customers_added:4f55e2b2ae5b227b",
      "before_evidence": "https://web.archive.org/web/20260728175253/https://caution.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: TrustedStake.",
      "between": {
        "from": "2026-07-28T17:52:53.000Z",
        "to": "2026-10-09T19:26:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20261009192652/https://caution.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "page-05e9b54162d8ec2d2125ae8c6d981ebafe890569abf9fc58bc86decd2c10f0a3:bf4ffa20b582cca8af7d9d5e49f02f3d4036005262a90b6ca92cdcb76880af8b:customers_added:8a68b4cd88b1150c",
      "before_evidence": "https://web.archive.org/web/20261009192652/https://caution.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Project Eleven, Shielded Labs and Zec Rocks.",
      "between": {
        "from": "2026-10-09T19:26:52.000Z",
        "to": "2026-11-05T12:27:05.474Z"
      },
      "evidence": "https://caution.co/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-05e9b54162d8ec2d2125ae8c6d981ebafe890569abf9fc58bc86decd2c10f0a3:bf4ffa20b582cca8af7d9d5e49f02f3d4036005262a90b6ca92cdcb76880af8b:headline:3b935c6b51a6ea37",
      "before_evidence": "https://web.archive.org/web/20261009192652/https://caution.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Know what runs on a server” to “Secure hosting”.",
      "between": {
        "from": "2026-10-09T19:26:52.000Z",
        "to": "2026-11-05T12:27:05.474Z"
      },
      "evidence": "https://caution.co/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Caution” company record, https://startuphistory.org/c/caution.co"
}