{
  "company": {
    "name": "causaLens",
    "website": "https://causalens.com/",
    "record": "https://startuphistory.org/c/causalens.com"
  },
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  "baseline": {
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    "headline": "A MACHINE THAT PREDICTS THE GLOBAL ECONOMY IN REAL-TIME",
    "description": null,
    "evidence": "https://web.archive.org/web/20180824075536/https://www.causalens.com/",
    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:26:44.857Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-07-24T14:12:41.000Z",
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        {
          "headline": "A MACHINE THAT PREDICTS THE GLOBAL ECONOMY IN REAL-TIME",
          "subhead": null,
          "observed_at": "2018-08-24T07:55:36.000Z",
          "evidence": "https://web.archive.org/web/20180824075536/https://www.causalens.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A MACHINE THAT PREDICTS THE GLOBAL ECONOMY IN REAL-TIME",
          "subhead": null,
          "observed_at": "2019-07-17T16:21:22.000Z",
          "evidence": "https://web.archive.org/web/20190717162122/https://www.causalens.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A MACHINE THAT PREDICTS THE GLOBAL ECONOMY IN REAL-TIME",
          "subhead": null,
          "observed_at": "2020-07-24T14:12:41.000Z",
          "evidence": "https://web.archive.org/web/20200724141241/https://www.causalens.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A MACHINE THAT PREDICTS THE GLOBAL ECONOMY IN REAL-TIME",
      "subhead": null,
      "from": "2018-08-24T07:55:36.000Z",
      "to": "2020-07-24T14:12:41.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20200724141241/https://www.causalens.com/",
      "evidence_kind": "internet_archive",
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        }
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    {
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      "variants": [
        {
          "headline": "Optimize your business with Causal AI",
          "subhead": null,
          "observed_at": "2021-01-25T11:14:54.000Z",
          "evidence": "https://web.archive.org/web/20210125111454/https://www.causalens.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Optimize your business with Causal AI",
      "subhead": null,
      "from": "2021-01-25T11:14:54.000Z",
      "to": "2021-01-25T11:14:54.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210125111454/https://www.causalens.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2024-02-12T14:49:57.000Z",
      "variants": [
        {
          "headline": "AI You Can Trust",
          "subhead": "causaLens uses Causal AI to develop decision-making AI that organizations trust with their complex enterprise Initiatives.",
          "observed_at": "2024-02-12T14:49:57.000Z",
          "evidence": "https://web.archive.org/web/20240212144957/https://causalens.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI You Can Trust",
      "subhead": "causaLens uses Causal AI to develop decision-making AI that organizations trust with their complex enterprise Initiatives.",
      "from": "2024-02-12T14:49:57.000Z",
      "to": "2024-02-12T14:49:57.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240212144957/https://causalens.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-02-12T14:49:57.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-07T23:19:46.000Z",
      "variants": [
        {
          "headline": "Empowering AI with Causal Reasoning",
          "subhead": "causaLens is the leader in Causal AI. Enterprises trust us to create robust, explainable, and trustworthy AI that positively transforms their decision-making.",
          "observed_at": "2024-07-07T23:19:46.000Z",
          "evidence": "https://web.archive.org/web/20240707231946/https://causalens.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Empowering AI with Causal Reasoning",
      "subhead": "causaLens is the leader in Causal AI. Enterprises trust us to create robust, explainable, and trustworthy AI that positively transforms their decision-making.",
      "from": "2024-07-07T23:19:46.000Z",
      "to": "2024-07-07T23:19:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240707231946/https://causalens.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-07T23:19:46.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-10T00:27:02.000Z",
      "variants": [
        {
          "headline": "Automate Your Data Processes with AI Agents",
          "subhead": "Autonomous AI Agents that deliver insights 10x faster and 1/10th the cost. Automate workflows and eliminate tedious tasks across your organization without increasing headcount.",
          "observed_at": "2025-07-10T00:27:02.000Z",
          "evidence": "https://web.archive.org/web/20250710002702/https://causalens.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Automate Your Data Processes with AI Agents",
      "subhead": "Autonomous AI Agents that deliver insights 10x faster and 1/10th the cost. Automate workflows and eliminate tedious tasks across your organization without increasing headcount.",
      "from": "2025-07-10T00:27:02.000Z",
      "to": "2025-07-10T00:27:02.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250710002702/https://causalens.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-10T00:27:02.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-10-11T11:45:12.000Z",
      "variants": [
        {
          "headline": "Reimagine your workforce.",
          "subhead": "Build your AI workforce that takes on entire processes.Reliable, compliant, and proven to deliver 5x ROI in year one.",
          "observed_at": "2025-10-11T11:45:12.000Z",
          "evidence": "https://web.archive.org/web/20251011114512/https://causalens.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Reimagine your workforce.",
      "subhead": "Build your AI workforce that takes on entire processes.Reliable, compliant, and proven to deliver 5x ROI in year one.",
      "from": "2025-10-11T11:45:12.000Z",
      "to": "2025-10-11T11:45:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20251011114512/https://causalens.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-10-11T11:45:12.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:26:44.857Z",
      "variants": [
        {
          "headline": "Digital Knowledge Workers",
          "subhead": "Build your AI workforce that takes on entire processes.Reliable, compliant, and proven to deliver 5x ROI in year one.",
          "observed_at": "2026-07-11T19:58:01.000Z",
          "evidence": "https://web.archive.org/web/20260711195801/https://causalens.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Digital Knowledge Workers",
          "subhead": "Build your AI workforce that takes on entire processes.Reliable, compliant, and proven to deliver 5x ROI in year one.",
          "observed_at": "2026-07-14T17:00:44.000Z",
          "evidence": "https://web.archive.org/web/20260714170044/https://causalens.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Digital Knowledge Workers",
          "subhead": "Build your AI workforce that takes on entire processes.Reliable, compliant, and proven to deliver 5x ROI in year one.",
          "observed_at": "2026-11-05T12:26:44.857Z",
          "evidence": "https://causalens.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Digital Knowledge Workers",
      "subhead": "Build your AI workforce that takes on entire processes.Reliable, compliant, and proven to deliver 5x ROI in year one.",
      "from": "2026-07-11T19:58:01.000Z",
      "to": "2026-11-05T12:26:44.857Z",
      "captures": 3,
      "evidence": "https://causalens.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-11T19:58:01.000Z",
          "to": "2026-11-05T12:26:44.857Z"
        }
      },
      "current": true
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  ],
  "changes": [
    {
      "n": 1,
      "id": "page-4b5b45677bdc101894c480b6661c77d2890ed4c0682a62fe90d9537b71893ae5:577cadaa7e7897172a5e2b2316857c12e038b65d1f986f907f8ecf55bf81f6cc:hiring:2d1b4520ce2ef57e",
      "before_evidence": "https://web.archive.org/web/20190717162122/https://www.causalens.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Recruitee.",
      "between": {
        "from": "2019-07-17T16:21:22.000Z",
        "to": "2020-07-24T14:12:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20200724141241/https://www.causalens.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "classifier-577cadaa7e7897172a5e2b2316857c12e038b65d1f986f907f8ecf55bf81f6cc:e80214c4b9dab18aea0f0e4c8b523522945e0ee560e7972d9d5a495f951d8466:repositioning",
      "before_evidence": "https://web.archive.org/web/20200724141241/https://www.causalens.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “A MACHINE THAT PREDICTS THE GLOBAL ECONOMY IN REAL-TIME” to “Optimize your business with Causal AI”.",
      "between": {
        "from": "2020-07-24T14:12:41.000Z",
        "to": "2021-01-25T11:14:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20210125111454/https://www.causalens.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-3c1dd978925e9d73bee49b99c775af293d93b10bc93f66889686c41764c1aa0d:5e3fa9a217fdcfa06375ebed2d220063586af60534fbc080c86b463ddbd45735:headline:9ec10f34584d6a86",
      "before_evidence": "https://web.archive.org/web/20230109152328/https://www.causalens.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Causal AI:” to “AI You Can Trust”.",
      "between": {
        "from": "2023-01-09T15:23:28.000Z",
        "to": "2024-02-12T14:49:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20240212144957/https://causalens.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-5e3fa9a217fdcfa06375ebed2d220063586af60534fbc080c86b463ddbd45735:12bd96677ce49498a8186458e6a4528e4f51f3b713313bbc8e8901fdfdfc330c:headline:f470f2b6ade11700",
      "before_evidence": "https://web.archive.org/web/20240212144957/https://causalens.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI You Can Trust” to “Empowering AI with Causal Reasoning”.",
      "between": {
        "from": "2024-02-12T14:49:57.000Z",
        "to": "2024-07-07T23:19:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20240707231946/https://causalens.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-5e3fa9a217fdcfa06375ebed2d220063586af60534fbc080c86b463ddbd45735:12bd96677ce49498a8186458e6a4528e4f51f3b713313bbc8e8901fdfdfc330c:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240212144957/https://causalens.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-02-12T14:49:57.000Z",
        "to": "2024-07-07T23:19:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20240707231946/https://causalens.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "classifier-12bd96677ce49498a8186458e6a4528e4f51f3b713313bbc8e8901fdfdfc330c:5a40ec6a8602584a2fa1614a7a145215faec644d41f7dadfe89e5e7c0de590ae:repositioning",
      "before_evidence": "https://web.archive.org/web/20240707231946/https://causalens.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Empowering AI with Causal Reasoning” to “Automate Your Data Processes with AI Agents”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2024-07-07T23:19:46.000Z",
        "to": "2025-07-10T00:27:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710002702/https://causalens.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 7,
      "id": "page-12bd96677ce49498a8186458e6a4528e4f51f3b713313bbc8e8901fdfdfc330c:5a40ec6a8602584a2fa1614a7a145215faec644d41f7dadfe89e5e7c0de590ae:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240707231946/https://causalens.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-07-07T23:19:46.000Z",
        "to": "2025-07-10T00:27:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710002702/https://causalens.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 8,
      "id": "page-12bd96677ce49498a8186458e6a4528e4f51f3b713313bbc8e8901fdfdfc330c:5a40ec6a8602584a2fa1614a7a145215faec644d41f7dadfe89e5e7c0de590ae:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20240707231946/https://causalens.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2024-07-07T23:19:46.000Z",
        "to": "2025-07-10T00:27:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710002702/https://causalens.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    },
    {
      "n": 9,
      "id": "page-5a40ec6a8602584a2fa1614a7a145215faec644d41f7dadfe89e5e7c0de590ae:2abdb2405c2b1099a91be67bf8749e9f63486d78db2cd2117aa4d53828ca1d26:headline:6ef06ece6f12f443",
      "before_evidence": "https://web.archive.org/web/20250710002702/https://causalens.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Automate Your Data Processes with AI Agents” to “Reimagine your workforce.”.",
      "between": {
        "from": "2025-07-10T00:27:02.000Z",
        "to": "2025-10-11T11:45:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20251011114512/https://causalens.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-5a40ec6a8602584a2fa1614a7a145215faec644d41f7dadfe89e5e7c0de590ae:2abdb2405c2b1099a91be67bf8749e9f63486d78db2cd2117aa4d53828ca1d26:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250710002702/https://causalens.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-07-10T00:27:02.000Z",
        "to": "2025-10-11T11:45:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20251011114512/https://causalens.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 11,
      "id": "page-2abdb2405c2b1099a91be67bf8749e9f63486d78db2cd2117aa4d53828ca1d26:2cc4002754bab3415d81dad606f673d1f88bc0022dfee798f50eea32eeba0535:headline:af885b9825bbb37e",
      "before_evidence": "https://web.archive.org/web/20251011114512/https://causalens.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Reimagine your workforce.” to “Digital Knowledge Workers”.",
      "between": {
        "from": "2025-10-11T11:45:12.000Z",
        "to": "2026-07-11T19:58:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711195801/https://causalens.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “causaLens” company record, https://startuphistory.org/c/causalens.com"
}