{
  "company": {
    "name": "Catlog",
    "website": "https://catlog.shop/",
    "record": "https://startuphistory.org/c/catlog.shop"
  },
  "status": null,
  "history_since": "2021-07-04T16:57:18.000Z",
  "baseline": {
    "snapshot_id": "66b70976df857d9af66986938ea3d51dc77d0a31434b39eba555af94afa8b222",
    "observed_at": "2021-07-04T16:57:18.000Z",
    "headline": "Showcase your online store.",
    "description": "Catlog helps you create an online list for products you sell and get a link to share with everyone in minutes.",
    "evidence": "https://web.archive.org/web/20210704165718/https://catlog.shop/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:33:14.313Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-07-04T16:57:18.000Z",
      "variants": [
        {
          "headline": "Showcase your online store.",
          "subhead": "Catlog helps you create an online list for products you sell and get a link to share with everyone in minutes.",
          "observed_at": "2021-07-04T16:57:18.000Z",
          "evidence": "https://web.archive.org/web/20210704165718/https://catlog.shop/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Showcase your online store.",
      "subhead": "Catlog helps you create an online list for products you sell and get a link to share with everyone in minutes.",
      "from": "2021-07-04T16:57:18.000Z",
      "to": "2021-07-04T16:57:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210704165718/https://catlog.shop/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-04T16:57:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-02T19:12:22.000Z",
      "variants": [
        {
          "headline": "Showcase your products & get orders on WhatsApp",
          "subhead": "Easiest way to show everyone what you sell",
          "observed_at": "2022-01-02T19:12:22.000Z",
          "evidence": "https://web.archive.org/web/20220102191222/https://www.catlog.shop/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Showcase your products & get orders on WhatsApp",
      "subhead": "Easiest way to show everyone what you sell",
      "from": "2022-01-02T19:12:22.000Z",
      "to": "2022-01-02T19:12:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220102191222/https://www.catlog.shop/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-02T19:12:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-12T04:39:55.000Z",
      "variants": [
        {
          "headline": "Sell easily on",
          "subhead": "Simplify the way you receive & manage orders, manage your customers, receive payments & much more, all from Catlog.",
          "observed_at": "2022-07-07T20:17:23.000Z",
          "evidence": "https://web.archive.org/web/20220707201723/https://www.catlog.shop/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sell easily on",
          "subhead": "Simplify the way you receive & manage orders, manage your customers, receive payments & much more, all from Catlog.",
          "observed_at": "2023-01-01T01:16:04.000Z",
          "evidence": "https://web.archive.org/web/20230101011604/https://www.catlog.shop/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sell easily on Social Media",
          "subhead": "Catlog gives businesses the tools to take orders via chat, manage their orders & customers, collect payments easily and deliver items without hassle",
          "observed_at": "2023-08-22T00:06:59.000Z",
          "evidence": "https://web.archive.org/web/20230822000659/https://www.catlog.shop/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sell easily on Social Media",
          "subhead": "Catlog gives businesses the tools to take orders via chat, manage their orders & customers, collect payments easily and deliver items without hassle",
          "observed_at": "2024-07-05T18:31:25.000Z",
          "evidence": "https://web.archive.org/web/20240705183125/https://www.catlog.shop/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sell easily on Social Media",
          "subhead": "Catlog gives businesses the tools to take orders via chat, manage their orders & customers, collect payments easily and deliver items without hassle",
          "observed_at": "2025-01-04T20:14:53.000Z",
          "evidence": "https://web.archive.org/web/20250104201453/https://www.catlog.shop/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sell easily on Social Media",
          "subhead": "Catlog gives businesses the tools to take orders via chat, manage their orders & customers, collect payments easily and deliver items without hassle",
          "observed_at": "2025-07-12T04:39:55.000Z",
          "evidence": "https://web.archive.org/web/20250712043955/https://www.catlog.shop/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Sell easily on Social Media",
      "subhead": "Catlog gives businesses the tools to take orders via chat, manage their orders & customers, collect payments easily and deliver items without hassle",
      "from": "2022-07-07T20:17:23.000Z",
      "to": "2025-07-12T04:39:55.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20250712043955/https://www.catlog.shop/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-07-07T20:17:23.000Z",
          "to": "2025-07-12T04:39:55.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:33:14.313Z",
      "variants": [
        {
          "headline": "Manage your Business Without the Chaos",
          "subhead": "Catlog gives African businesses the tools to setup an online store, manage orders & records easily, collect payments locally & internationally without hassle",
          "observed_at": "2026-01-08T03:39:56.000Z",
          "evidence": "https://web.archive.org/web/20260108033956/https://www.catlog.shop/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Grow your Business Without the Chaos",
          "subhead": "Catlog gives African businesses the tools to setup an online store, manage orders & records easily, collect payments locally & internationally without hassle",
          "observed_at": "2026-10-08T17:41:04.000Z",
          "evidence": "https://web.archive.org/web/20261008174104/https://www.catlog.shop/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Grow your Business Without the Chaos",
          "subhead": "Catlog gives African businesses the tools to setup an online store, manage orders & records easily, collect payments locally & internationally without hassle",
          "observed_at": "2026-11-06T14:33:14.313Z",
          "evidence": "https://www.catlog.shop/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Grow your Business Without the Chaos",
      "subhead": "Catlog gives African businesses the tools to setup an online store, manage orders & records easily, collect payments locally & internationally without hassle",
      "from": "2026-01-08T03:39:56.000Z",
      "to": "2026-11-06T14:33:14.313Z",
      "captures": 3,
      "evidence": "https://www.catlog.shop/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-08T03:39:56.000Z",
          "to": "2026-11-06T14:33:14.313Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-66b70976df857d9af66986938ea3d51dc77d0a31434b39eba555af94afa8b222:66a74b957f1bb21762cc0b93e5efc6f9bd5770c89aa1c193d026a50b05cd50fa:headline:4191fc5bb74af4ac",
      "before_evidence": "https://web.archive.org/web/20210704165718/https://catlog.shop/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Showcase your online store.” to “Showcase your products & get orders on WhatsApp”.",
      "between": {
        "from": "2021-07-04T16:57:18.000Z",
        "to": "2022-01-02T19:12:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20220102191222/https://www.catlog.shop/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-66b70976df857d9af66986938ea3d51dc77d0a31434b39eba555af94afa8b222:66a74b957f1bb21762cc0b93e5efc6f9bd5770c89aa1c193d026a50b05cd50fa:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20210704165718/https://catlog.shop/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2021-07-04T16:57:18.000Z",
        "to": "2022-01-02T19:12:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20220102191222/https://www.catlog.shop/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 3,
      "id": "page-66a74b957f1bb21762cc0b93e5efc6f9bd5770c89aa1c193d026a50b05cd50fa:d6f9e128964cf3da15734bf4b105eba72fe4fd1aa2af6d0904932af1951bfdce:headline:0bd0cf5c22e5d8e3",
      "before_evidence": "https://web.archive.org/web/20220102191222/https://www.catlog.shop/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Showcase your products & get orders on WhatsApp” to “Sell easily on”.",
      "between": {
        "from": "2022-01-02T19:12:22.000Z",
        "to": "2022-07-07T20:17:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20220707201723/https://www.catlog.shop/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-66a74b957f1bb21762cc0b93e5efc6f9bd5770c89aa1c193d026a50b05cd50fa:d6f9e128964cf3da15734bf4b105eba72fe4fd1aa2af6d0904932af1951bfdce:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220102191222/https://www.catlog.shop/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-01-02T19:12:22.000Z",
        "to": "2022-07-07T20:17:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20220707201723/https://www.catlog.shop/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-66a74b957f1bb21762cc0b93e5efc6f9bd5770c89aa1c193d026a50b05cd50fa:d6f9e128964cf3da15734bf4b105eba72fe4fd1aa2af6d0904932af1951bfdce:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220102191222/https://www.catlog.shop/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-01-02T19:12:22.000Z",
        "to": "2022-07-07T20:17:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20220707201723/https://www.catlog.shop/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "classifier-520ca61fdd64f8a64442ed237aa02667b036d8de02db125c1a2bd7eeb9ee5310:111e35c614b95573e51ed47693db26a0780afa1a68eb40866fd1af8c53f24a0f:repositioning",
      "before_evidence": "https://web.archive.org/web/20250712043955/https://www.catlog.shop/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Sell easily on Social Media” to “Manage your Business Without the Chaos”.",
      "between": {
        "from": "2025-07-12T04:39:55.000Z",
        "to": "2026-01-08T03:39:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20260108033956/https://www.catlog.shop/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 7,
      "id": "page-520ca61fdd64f8a64442ed237aa02667b036d8de02db125c1a2bd7eeb9ee5310:111e35c614b95573e51ed47693db26a0780afa1a68eb40866fd1af8c53f24a0f:traction:96d7a8efe6a5a24c",
      "before_evidence": "https://web.archive.org/web/20250712043955/https://www.catlog.shop/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “50k+ businesses” on its homepage (was “20k+ Businesses”).",
      "between": {
        "from": "2025-07-12T04:39:55.000Z",
        "to": "2026-01-08T03:39:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20260108033956/https://www.catlog.shop/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Catlog” company record, https://startuphistory.org/c/catlog.shop"
}