{
  "company": {
    "name": "Carbon Reform",
    "website": "https://carbonreform.com/",
    "record": "https://startuphistory.org/c/carbonreform.com"
  },
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    "headline": "carbonreform.com: The Leading Carbon Reform Site on the Net",
    "description": null,
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    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2026-07-03T12:06:38.000Z",
      "variants": [
        {
          "headline": "carbonreform.com: The Leading Carbon Reform Site on the Net",
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          "evidence": "https://web.archive.org/web/20140517033704/http://carbonreform.com/",
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        },
        {
          "headline": "CO2 Capture | Carbon Reform",
          "subhead": "Recovering and recycling decentralized carbon emissions from commercial buildings.",
          "observed_at": "2021-03-12T04:19:35.000Z",
          "evidence": "https://web.archive.org/web/20210312041935/https://www.carbonreform.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CO2 Capture | Carbon Reform",
          "subhead": "Carbon capture and indoor air quality control for commercial buildings",
          "observed_at": "2022-01-01T03:05:52.000Z",
          "evidence": "https://web.archive.org/web/20220101030552/https://www.carbonreform.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CO2 Capture | Carbon Reform",
          "subhead": "Carbon capture and indoor air quality control for commercial buildings",
          "observed_at": "2022-07-02T11:17:52.000Z",
          "evidence": "https://web.archive.org/web/20220702111752/https://www.carbonreform.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Clean air. Energy savings. Carbon capture.",
          "subhead": "We help eco- and health-conscious building owners reduce CO2 and contaminant levels indoors while saving energy on heating and cooling.",
          "observed_at": "2023-07-25T13:03:51.000Z",
          "evidence": "https://web.archive.org/web/20230725130351/https://carbonreform.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "ENERGY REDUCTION",
          "subhead": "Discover Carbon Reform's solutions to cut energy costs, reduce emissions, and improve indoor air quality for sustainable, profitable building management.",
          "observed_at": "2025-07-20T12:18:57.000Z",
          "evidence": "https://web.archive.org/web/20250720121857/https://www.carbonreform.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "TURn CLEAN AIR into energy savings",
          "subhead": "Discover Carbon Reform's solutions to cut energy costs, reduce emissions, and improve indoor air quality for sustainable, profitable building management.",
          "observed_at": "2025-12-02T06:09:51.000Z",
          "evidence": "https://web.archive.org/web/20251202060951/https://www.carbonreform.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "TURn CLEAN AIR into energy savings",
          "subhead": "Discover Carbon Reform's solutions to cut energy costs, reduce emissions, and improve indoor air quality for sustainable, profitable building management.",
          "observed_at": "2026-04-21T01:51:24.000Z",
          "evidence": "https://web.archive.org/web/20260421015124/https://www.carbonreform.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "TURn CLEAN AIR into energy savings",
          "subhead": "Discover Carbon Reform's solutions to cut energy costs, reduce emissions, and improve indoor air quality for sustainable, profitable building management.",
          "observed_at": "2026-07-03T12:06:38.000Z",
          "evidence": "https://web.archive.org/web/20260703120638/https://www.carbonreform.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "TURn CLEAN AIR into energy savings",
          "subhead": "Discover Carbon Reform's solutions to cut energy costs, reduce emissions, and improve indoor air quality for sustainable, profitable building management.",
          "observed_at": "2026-07-03T12:06:38.000Z",
          "evidence": "https://web.archive.org/web/20260703120638/https://www.carbonreform.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "TURn CLEAN AIR into energy savings",
      "subhead": "Discover Carbon Reform's solutions to cut energy costs, reduce emissions, and improve indoor air quality for sustainable, profitable building management.",
      "from": "2014-05-17T03:37:04.000Z",
      "to": "2026-07-03T12:06:38.000Z",
      "captures": 10,
      "evidence": "https://web.archive.org/web/20260703120638/https://www.carbonreform.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2026-07-03T12:06:38.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
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      "n": 1,
      "id": "page-a390f0cd656ea68daecd27e0c1a41326883469278862a65f412ab72c5a650fca:fe3d1cb42b2398aa367b4dfea013ac7e1b4504491de2260a446a2807d1e8a076:headline:1b1b1525d09a8f4b",
      "before_evidence": "https://web.archive.org/web/20140517033704/http://carbonreform.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “carbonreform.com: The Leading Carbon Reform Site on the Net” to “CO2 Capture | Carbon Reform”.",
      "between": {
        "from": "2014-05-17T03:37:04.000Z",
        "to": "2021-03-12T04:19:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20210312041935/https://www.carbonreform.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-a390f0cd656ea68daecd27e0c1a41326883469278862a65f412ab72c5a650fca:fe3d1cb42b2398aa367b4dfea013ac7e1b4504491de2260a446a2807d1e8a076:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20140517033704/http://carbonreform.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-05-17T03:37:04.000Z",
        "to": "2021-03-12T04:19:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20210312041935/https://www.carbonreform.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-be657dea17d08239df349480250252da2fe1b5b7d5e800bdd0352acd40358afe:793e6eb30322403033e42ef4ad80035bde93ccf2551b4b3a452d40c2f483849d:headline:eaab55e7af51461e",
      "before_evidence": "https://web.archive.org/web/20250720121857/https://www.carbonreform.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “ENERGY REDUCTION” to “TURn CLEAN AIR into energy savings”.",
      "between": {
        "from": "2025-07-20T12:18:57.000Z",
        "to": "2025-12-02T06:09:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20251202060951/https://www.carbonreform.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Carbon Reform updates homepage messaging on clean air and energy",
    "summary": "Carbon Reform has updated its homepage headlines and added a careers page. Recent messaging emphasizes clean air and energy savings alongside CO2 capture.",
    "points": [
      {
        "text": "Between May 2014 and March 2021, Carbon Reform changed its homepage headline from “carbonreform.com: The Leading Carbon Reform Site on the Net” to “CO2 Capture | Carbon Reform”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between May 2014 and March 2021, Carbon Reform added a careers page.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2025 and December 2025, Carbon Reform changed its homepage headline from “ENERGY REDUCTION” to “TURn CLEAN AIR into energy savings”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The shift in homepage headlines toward CO2 capture and clean air may suggest a focus on air quality and energy savings in the company’s messaging.",
        "kind": "interpretation",
        "changes": [
          1,
          3
        ]
      }
    ],
    "written_at": "2026-11-07T15:58:34.346Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Carbon Reform” company record, https://startuphistory.org/c/carbonreform.com"
}