{
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      "kind": "headline",
      "label": "Headline",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A new era for Captions.” to “AI that edits like a professional editor would.”.",
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      "evidence": "https://web.archive.org/web/20261026132857/https://captions.ai/",
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    },
    {
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      "before_evidence": "https://web.archive.org/web/20260102041038/https://www.captions.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
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        "to": "2026-10-26T13:28:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20261026132857/https://captions.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": {
    "headline": "Captions updates homepage focus and go-to-market flow",
    "summary": "Captions highlights AI video editing on its homepage, alongside earlier funding and commercialisation steps and a shift toward demo-based access.",
    "points": [
      {
        "text": "Between January 2023 and July 2023, Captions announced on its homepage a “$25M Series B led by Kleiner Perkins”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2024 and January 2025, Captions changed its homepage headline to “Say it with a video” and added a pricing page.",
        "kind": "fact",
        "changes": [
          4,
          5
        ]
      },
      {
        "text": "Between January 2025 and July 2025, Captions added a free sign-up or free trial, and between January 2026 and October 2026 it dropped this in favour of asking visitors to book a demo.",
        "kind": "fact",
        "changes": [
          6,
          9
        ]
      },
      {
        "text": "Between January 2026 and October 2026, Captions changed its homepage headline to “AI that edits like a professional editor would.”, which suggests an emphasis on professional-style AI editing capabilities.",
        "kind": "interpretation",
        "changes": [
          8
        ]
      }
    ],
    "written_at": "2026-11-07T15:26:46.044Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Captions” company record, https://startuphistory.org/c/captions.ai"
}