{
  "company": {
    "name": "Capitalise",
    "website": "https://capitalise.com/",
    "record": "https://startuphistory.org/c/capitalise.com"
  },
  "status": null,
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    "headline": "capitalise.com",
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    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-06T14:31:18.894Z",
  "live_status": null,
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          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CapitalISE.com: The Leading Capital ISE Site on the Net",
          "subhead": null,
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          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "CapitalISE.com: The Leading Capital ISE Site on the Net",
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      "to": "2014-05-17T07:38:22.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20140517073822/http://capitalise.com/",
      "evidence_kind": "internet_archive",
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      },
      "current": false
    },
    {
      "quote_observed_at": "2017-07-09T22:18:28.000Z",
      "variants": [
        {
          "headline": "Give your business a boost Find the right lender in two minutes",
          "subhead": "Our platform connects businesses, their advisers and lenders to collaborate on finding loans and cash flow solutions.",
          "observed_at": "2016-01-10T11:02:05.000Z",
          "evidence": "https://web.archive.org/web/20160110110205/http://capitalise.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Compare business loans online Find the right SME lender in minutes",
          "subhead": "We've partnered with 80+ UK lenders to offer business loans and cash flow solutions to SMEs. Find the funding that best matches your needs today.",
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        }
      ],
      "headline": "Compare business loans online Find the right SME lender in minutes",
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      "from": "2016-01-10T11:02:05.000Z",
      "to": "2017-07-09T22:18:28.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20170709221828/https://capitalise.com/",
      "evidence_kind": "internet_archive",
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          "to": "2017-07-09T22:18:28.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-16T03:01:24.000Z",
      "variants": [
        {
          "headline": "Smarter business finance - 4x more successful with an adviser.",
          "subhead": "We've partnered with 100+ UK lenders to offer business loans and cash flow solutions to SMEs. Find the funding that best matches your needs today.",
          "observed_at": "2019-01-16T03:01:24.000Z",
          "evidence": "https://web.archive.org/web/20190116030124/https://capitalise.com/",
          "evidence_kind": "internet_archive"
        }
      ],
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      "subhead": "We've partnered with 100+ UK lenders to offer business loans and cash flow solutions to SMEs. Find the funding that best matches your needs today.",
      "from": "2019-01-16T03:01:24.000Z",
      "to": "2019-01-16T03:01:24.000Z",
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      "seen": {
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      "current": false
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      "quote_observed_at": "2020-08-08T06:30:40.000Z",
      "variants": [
        {
          "headline": "Conquering the crisis",
          "subhead": "We've partnered with 100+ UK lenders to offer business loans and cash flow solutions to SMEs. Find the funding that best matches your needs today.",
          "observed_at": "2020-08-08T06:30:40.000Z",
          "evidence": "https://web.archive.org/web/20200808063040/https://capitalise.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Conquering the crisis",
      "subhead": "We've partnered with 100+ UK lenders to offer business loans and cash flow solutions to SMEs. Find the funding that best matches your needs today.",
      "from": "2020-08-08T06:30:40.000Z",
      "to": "2020-08-08T06:30:40.000Z",
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      "evidence": "https://web.archive.org/web/20200808063040/https://capitalise.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-08-08T06:30:40.000Z"
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      "current": false
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    {
      "quote_observed_at": "2026-11-06T14:31:18.894Z",
      "variants": [
        {
          "headline": "£1 billion in funding",
          "subhead": "We've partnered with 100+ UK lenders to offer business loans and cash flow solutions to SMEs. Find the funding that best matches your needs today.",
          "observed_at": "2022-01-25T08:22:12.000Z",
          "evidence": "https://web.archive.org/web/20220125082212/https://capitalise.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Check business credit scores & access funding",
          "subhead": "We've partnered with 100+ UK lenders to offer business loans and cash flow solutions to SMEs. Find the funding that best matches your needs today.",
          "observed_at": "2023-07-01T01:57:43.000Z",
          "evidence": "https://web.archive.org/web/20230701015743/https://capitalise.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get your business credit score & access funding",
          "subhead": "We've partnered with 100+ UK lenders to offer business loans and cash flow solutions to SMEs. Find the funding that best matches your needs today.",
          "observed_at": "2025-01-01T00:53:30.000Z",
          "evidence": "https://web.archive.org/web/20250101005330/https://capitalise.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get your business credit score & access funding",
          "subhead": "At Capitalise, our vision is to give small businesses and their advisers transparency and control over business finance, in one place.",
          "observed_at": "2026-08-19T11:01:04.000Z",
          "evidence": "https://web.archive.org/web/20260819110104/https://capitalise.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get your business credit score & access funding",
          "subhead": "At Capitalise, our vision is to give small businesses and their advisers transparency and control over business finance, in one place.",
          "observed_at": "2026-10-10T22:52:39.000Z",
          "evidence": "https://web.archive.org/web/20261010225239/https://capitalise.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Get your business credit score & access funding",
          "subhead": "At Capitalise, our vision is to give small businesses and their advisers transparency and control over business finance, in one place.",
          "observed_at": "2026-11-06T14:31:18.894Z",
          "evidence": "https://capitalise.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Get your business credit score & access funding",
      "subhead": "At Capitalise, our vision is to give small businesses and their advisers transparency and control over business finance, in one place.",
      "from": "2022-01-25T08:22:12.000Z",
      "to": "2026-11-06T14:31:18.894Z",
      "captures": 6,
      "evidence": "https://capitalise.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2022-01-25T08:22:12.000Z",
          "to": "2026-11-06T14:31:18.894Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-e1226a484ef94578805207b60a4b18296ee39885738bb31ef7d1837c9f1ce0e7:bfe6dc7fd4d2b1bbc14376611987f4bbe27cac34e020a988c925be58564ed0a9:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20160110110205/http://capitalise.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-01-10T11:02:05.000Z",
        "to": "2017-07-09T22:18:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20170709221828/https://capitalise.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-bfe6dc7fd4d2b1bbc14376611987f4bbe27cac34e020a988c925be58564ed0a9:a4722a863e208531ffcfeae2f845f6bfb33b0b35a033247c8665e8a664f8fb57:headline:d3a12bc95ef3d873",
      "before_evidence": "https://web.archive.org/web/20170709221828/https://capitalise.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Compare business loans online Find the right SME lender in minutes” to “Smarter business finance - 4x more successful with an adviser.”.",
      "between": {
        "from": "2017-07-09T22:18:28.000Z",
        "to": "2019-01-16T03:01:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20190116030124/https://capitalise.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-a4722a863e208531ffcfeae2f845f6bfb33b0b35a033247c8665e8a664f8fb57:ed7871c3fcf0e52baf389aab15ad3e4af0f9fc60f7e049ce8e2d3cf31b6e3b63:headline:78c3800d5e5516dd",
      "before_evidence": "https://web.archive.org/web/20190116030124/https://capitalise.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Smarter business finance - 4x more successful with an adviser.” to “Conquering the crisis”.",
      "between": {
        "from": "2019-01-16T03:01:24.000Z",
        "to": "2020-08-08T06:30:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20200808063040/https://capitalise.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-ed7871c3fcf0e52baf389aab15ad3e4af0f9fc60f7e049ce8e2d3cf31b6e3b63:436bd0f34e6cfecd76d6970361c958f98706620aead9a2b553a100f2e0a47969:headline:f3ed50a376f28714",
      "before_evidence": "https://web.archive.org/web/20200808063040/https://capitalise.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Conquering the crisis” to “£1 billion in funding”.",
      "between": {
        "from": "2020-08-08T06:30:40.000Z",
        "to": "2022-01-25T08:22:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20220125082212/https://capitalise.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-436bd0f34e6cfecd76d6970361c958f98706620aead9a2b553a100f2e0a47969:f93b6d3870a31caa33c1668bc06bd4e08635266e291c604737f11f32a4b5753b:headline:abe270f3dfc06bcf",
      "before_evidence": "https://web.archive.org/web/20220125082212/https://capitalise.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “£1 billion in funding” to “Check business credit scores & access funding”.",
      "between": {
        "from": "2022-01-25T08:22:12.000Z",
        "to": "2023-07-01T01:57:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701015743/https://capitalise.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-436bd0f34e6cfecd76d6970361c958f98706620aead9a2b553a100f2e0a47969:f93b6d3870a31caa33c1668bc06bd4e08635266e291c604737f11f32a4b5753b:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220125082212/https://capitalise.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-01-25T08:22:12.000Z",
        "to": "2023-07-01T01:57:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701015743/https://capitalise.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": {
    "headline": "Capitalise highlights business credit scores and funding access",
    "summary": "Capitalise’s homepage messaging has evolved from loan comparison to crisis support, funding milestones, and most recently business credit scores and funding access. The company also added a free sign-up or trial and previously added a careers page.",
    "points": [
      {
        "text": "Between January 2016 and July 2017, Capitalise added a careers page on its website.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2017 and January 2019, Capitalise changed its homepage headline from “Compare business loans online Find the right SME lender in minutes” to “Smarter business finance - 4x more successful with an adviser.”",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between August 2020 and January 2022, Capitalise changed its homepage headline from “Conquering the crisis” to “£1 billion in funding”.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between January 2022 and July 2023, Capitalise changed its homepage headline to “Check business credit scores & access funding” and added a free sign-up or free trial, which suggests an emphasis on self-serve access to its services.",
        "kind": "interpretation",
        "changes": [
          5,
          6
        ]
      }
    ],
    "written_at": "2026-11-07T21:14:37.264Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Capitalise” company record, https://startuphistory.org/c/capitalise.com"
}