{
  "company": {
    "name": "Canvass AI",
    "website": "https://canvass.io/",
    "record": "https://startuphistory.org/c/canvass.io"
  },
  "status": null,
  "history_since": "2016-09-26T19:20:24.000Z",
  "baseline": {
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    "observed_at": "2018-02-05T20:19:28.000Z",
    "headline": null,
    "description": "Canvass Analytics delivers predictive insights for IIoT. Optimize production, reduce O&M costs and improve energy efficiency with predictive analytics.",
    "evidence": "https://web.archive.org/web/20180205201928/http://canvass.io:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:19:28.358Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-03-27T14:12:25.000Z",
      "variants": [
        {
          "headline": "FEATURED BLOG",
          "subhead": "Canvass is an industrial predictive analytics platform that connects artificial intelligence with operator expertise to optimize assets, improve process reliability and elevate workforce productivity.",
          "observed_at": "2020-03-27T14:12:25.000Z",
          "evidence": "https://web.archive.org/web/20200327141225/https://www.canvass.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "FEATURED BLOG",
      "subhead": "Canvass is an industrial predictive analytics platform that connects artificial intelligence with operator expertise to optimize assets, improve process reliability and elevate workforce productivity.",
      "from": "2020-03-27T14:12:25.000Z",
      "to": "2020-03-27T14:12:25.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200327141225/https://www.canvass.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-03-27T14:12:25.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-26T04:25:34.000Z",
      "variants": [
        {
          "headline": "No-Code Industrial AI to ​ improve asset reliability, optimize processes, and accelerate sustainability. ​",
          "subhead": "Canvass AI empowers industrial workforces to leverage data and create immediate impact in their day-to-day operations.",
          "observed_at": "2022-01-26T04:25:34.000Z",
          "evidence": "https://web.archive.org/web/20220126042534/https://www.canvass.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "No-Code Industrial AI to ​ improve asset reliability, optimize processes, and accelerate sustainability. ​",
      "subhead": "Canvass AI empowers industrial workforces to leverage data and create immediate impact in their day-to-day operations.",
      "from": "2022-01-26T04:25:34.000Z",
      "to": "2022-01-26T04:25:34.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220126042534/https://www.canvass.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-26T04:25:34.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-18T14:15:04.000Z",
      "variants": [
        {
          "headline": "Enterprise AI for Every Business User",
          "subhead": null,
          "observed_at": "2025-01-18T14:15:04.000Z",
          "evidence": "https://web.archive.org/web/20250118141504/https://www.canvass.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Enterprise AI for Every Business User",
      "subhead": null,
      "from": "2025-01-18T14:15:04.000Z",
      "to": "2025-01-18T14:15:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250118141504/https://www.canvass.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-18T14:15:04.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:19:28.358Z",
      "variants": [
        {
          "headline": "Knowledge AI: Right Info, Right Time, Right User",
          "subhead": null,
          "observed_at": "2026-03-11T01:29:43.000Z",
          "evidence": "https://web.archive.org/web/20260311012943/https://canvass.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Knowledge AI: Right Info, Right Time, Right User",
          "subhead": null,
          "observed_at": "2026-07-13T10:23:37.000Z",
          "evidence": "https://web.archive.org/web/20260713102337/https://canvass.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Knowledge AI: Right Info, Right Time, Right User",
          "subhead": null,
          "observed_at": "2026-07-21T01:09:00.000Z",
          "evidence": "https://web.archive.org/web/20260721010900/https://canvass.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Knowledge AI: Right Info, Right Time, Right User",
          "subhead": null,
          "observed_at": "2026-11-05T12:19:28.358Z",
          "evidence": "https://canvass.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Knowledge AI: Right Info, Right Time, Right User",
      "subhead": null,
      "from": "2026-03-11T01:29:43.000Z",
      "to": "2026-11-05T12:19:28.358Z",
      "captures": 4,
      "evidence": "https://canvass.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-03-11T01:29:43.000Z",
          "to": "2026-11-05T12:19:28.358Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-8c2f03fedc06b7ddd439f47de459cb656c390581d9ce872d9b9c73bf9024aa10:6200ea8b5a0dd0f7cd2f96a86578fc9e5ea12f8a360c3d9d2312146060a3480c:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20200327141225/https://www.canvass.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-03-27T14:12:25.000Z",
        "to": "2021-01-16T11:48:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20210116114848/https://www.canvass.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-6200ea8b5a0dd0f7cd2f96a86578fc9e5ea12f8a360c3d9d2312146060a3480c:4170fc4ad5aebc5151182cbede378825184e3ddc07bd4ffd4380722569aa18db:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20210116114848/https://www.canvass.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2021-01-16T11:48:48.000Z",
        "to": "2022-01-26T04:25:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20220126042534/https://www.canvass.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 3,
      "id": "classifier-18211d0f2c05631f687cddcb3e6a0baba97db617d4d2dfbdc864a3c1047cdea3:9271cab64225d7965514689498f83ee993145810e6552472a8df1c1d8ff0527e:repositioning",
      "before_evidence": "https://web.archive.org/web/20240215133928/https://www.canvass.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Industrial AI.” to “Enterprise AI for Every Business User”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2024-02-15T13:39:28.000Z",
        "to": "2025-01-18T14:15:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20250118141504/https://www.canvass.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "classifier-9271cab64225d7965514689498f83ee993145810e6552472a8df1c1d8ff0527e:033cd65f849d5c0f62fce9630642a44b5fc3fffc1124c17044992da4ff67e261:repositioning",
      "before_evidence": "https://web.archive.org/web/20250118141504/https://www.canvass.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Enterprise AI for Every Business User” to “Knowledge AI: Right Info, Right Time, Right User”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-01-18T14:15:04.000Z",
        "to": "2026-03-11T01:29:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20260311012943/https://canvass.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Canvass AI” company record, https://startuphistory.org/c/canvass.io"
}