{
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          "headline": "Call Centers",
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      "variants": [
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          "subhead": "Callab AI replaces legacy IVR menus with AI voice agents that actually listen, understand, and resolve. Support, sales, scheduling - handled intelligently on your existing phone system. No infrastruct",
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      "headline": "#1 AI-voice agents with live human supervision",
      "subhead": "Callab AI replaces legacy IVR menus with AI voice agents that actually listen, understand, and resolve. Support, sales, scheduling - handled intelligently on your existing phone system. No infrastruct",
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      "to": "2026-07-22T11:38:15.000Z",
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      "evidence": "https://web.archive.org/web/20260722113815/https://callab.ai/",
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      "seen": {
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      "variants": [
        {
          "headline": "Human-centered AI for CX teams.",
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          "evidence": "https://callab.ai/",
          "evidence_kind": "live_capture"
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      ],
      "headline": "Human-centered AI for CX teams.",
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      "to": "2026-11-06T14:30:32.007Z",
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      "summary": "Changed its homepage headline from “AI-voice agent designed for Booking appointments Customer support Outbound sales” to “AI-voice agents designed for”.",
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      "kind": "headline",
      "label": "Headline",
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      "between": {
        "from": "2025-01-26T12:29:14.000Z",
        "to": "2025-07-08T01:05:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708010535/https://callab.ai/",
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        "to": "2025-07-08T01:05:35.000Z"
      },
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        "to": "2025-07-08T01:05:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708010535/https://callab.ai/",
      "evidence_kind": "internet_archive",
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    },
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Call Centers” to “#1 AI-voice agents with live human supervision”.",
      "between": {
        "from": "2026-01-19T19:53:32.000Z",
        "to": "2026-07-22T11:38:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20260722113815/https://callab.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 6,
      "id": "page-610dc9e91424ea0404b22fb1e94e04f066d8002887557913ba40297d4267b3ad:90bdc627278905ce95486248c72cab2a7b4584fdaeb59b20acaef5ee2cbed411:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260119195332/https://callab.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-01-19T19:53:32.000Z",
        "to": "2026-07-22T11:38:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20260722113815/https://callab.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 7,
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      "before_evidence": "https://web.archive.org/web/20260119195332/https://callab.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-01-19T19:53:32.000Z",
        "to": "2026-07-22T11:38:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20260722113815/https://callab.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-610dc9e91424ea0404b22fb1e94e04f066d8002887557913ba40297d4267b3ad:90bdc627278905ce95486248c72cab2a7b4584fdaeb59b20acaef5ee2cbed411:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20260119195332/https://callab.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-01-19T19:53:32.000Z",
        "to": "2026-07-22T11:38:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20260722113815/https://callab.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 9,
      "id": "classifier-90bdc627278905ce95486248c72cab2a7b4584fdaeb59b20acaef5ee2cbed411:48e4c713ba4c8074b56b72a7d996e89e5fef982d2501d50732e7e86bbb839424:repositioning",
      "before_evidence": "https://web.archive.org/web/20260722113815/https://callab.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “#1 AI-voice agents with live human supervision” to “Human-centered AI for CX teams.”.",
      "between": {
        "from": "2026-07-22T11:38:15.000Z",
        "to": "2026-11-06T14:30:32.007Z"
      },
      "evidence": "https://callab.ai/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-90bdc627278905ce95486248c72cab2a7b4584fdaeb59b20acaef5ee2cbed411:48e4c713ba4c8074b56b72a7d996e89e5fef982d2501d50732e7e86bbb839424:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20260722113815/https://callab.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2026-07-22T11:38:15.000Z",
        "to": "2026-11-06T14:30:32.007Z"
      },
      "evidence": "https://callab.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Callab AI” company record, https://startuphistory.org/c/callab.ai"
}