{
  "company": {
    "name": "CALIFICADAS",
    "website": "https://calificadas.com/",
    "record": "https://startuphistory.org/c/calificadas.com"
  },
  "status": null,
  "history_since": "2020-08-25T00:34:55.000Z",
  "baseline": {
    "snapshot_id": "6f2d93eb737f8c5bf5e919e68bab25ab942cc6b5eea6ee74e8df3c1e1e6ea765",
    "observed_at": "2020-08-25T00:34:55.000Z",
    "headline": "Descubre la experiencia de entrenar con Calificadas.",
    "description": "Capacítate desde el lugar donde te encuentres en Marketing y Comunicación. Oratoria. Oradores Digitales. Gimnasio de Speakers. Marketing Estratégico. Gimnasio de Marketers.",
    "evidence": "https://web.archive.org/web/20200825003455/https://calificadas.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:30:32.007Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-01-29T12:41:29.000Z",
      "variants": [
        {
          "headline": "Descubre la experiencia de entrenar con Calificadas.",
          "subhead": "Capacítate desde el lugar donde te encuentres en Marketing y Comunicación. Oratoria. Oradores Digitales. Gimnasio de Speakers. Marketing Estratégico. Gimnasio de Marketers.",
          "observed_at": "2020-08-25T00:34:55.000Z",
          "evidence": "https://web.archive.org/web/20200825003455/https://calificadas.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Descubrí la experiencia de entrenar con Calificadas.",
          "subhead": "Capacítate desde el lugar donde te encuentres en Marketing y Comunicación. Oratoria. Oradores Digitales. Gimnasio de Speakers. Marketing Estratégico. Gimnasio de Marketers.",
          "observed_at": "2021-07-28T12:52:45.000Z",
          "evidence": "https://web.archive.org/web/20210728125245/https://calificadas.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Descubrí la experiencia de entrenar con Calificadas.",
          "subhead": "Capacítate desde el lugar donde te encuentres en Comunicación. Oratoria. Oradores Digitales. Gimnasio de Speakers.",
          "observed_at": "2022-01-29T12:41:29.000Z",
          "evidence": "https://web.archive.org/web/20220129124129/https://calificadas.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Descubrí la experiencia de entrenar con Calificadas.",
      "subhead": "Capacítate desde el lugar donde te encuentres en Comunicación. Oratoria. Oradores Digitales. Gimnasio de Speakers.",
      "from": "2020-08-25T00:34:55.000Z",
      "to": "2022-01-29T12:41:29.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220129124129/https://calificadas.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-08-25T00:34:55.000Z",
          "to": "2022-01-29T12:41:29.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-02-01T08:15:41.000Z",
      "variants": [
        {
          "headline": "Te proponemos entrenamientos que empoderan tu perfil profesional y/o laboral, ganando seguridad y confianza al comunicar. Con esta formación lograrás invertir en vos y obtener inmediatamente un retorn",
          "subhead": null,
          "observed_at": "2023-02-01T08:15:41.000Z",
          "evidence": "https://web.archive.org/web/20230201081541/https://calificadas.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Te proponemos entrenamientos que empoderan tu perfil profesional y/o laboral, ganando seguridad y confianza al comunicar. Con esta formación lograrás invertir en vos y obtener inmediatamente un retorn",
      "subhead": null,
      "from": "2023-02-01T08:15:41.000Z",
      "to": "2023-02-01T08:15:41.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230201081541/https://calificadas.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-02-01T08:15:41.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-03-14T16:37:53.000Z",
      "variants": [
        {
          "headline": "¡La entrenadora efectiva y accesible para dominar la comunicación!",
          "subhead": "Cursos de oratoria. Test de miedo a hablar en publico.",
          "observed_at": "2026-03-14T16:37:53.000Z",
          "evidence": "https://web.archive.org/web/20260314163753/https://www.calificadas.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "¡La entrenadora efectiva y accesible para dominar la comunicación!",
      "subhead": "Cursos de oratoria. Test de miedo a hablar en publico.",
      "from": "2026-03-14T16:37:53.000Z",
      "to": "2026-03-14T16:37:53.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260314163753/https://www.calificadas.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-03-14T16:37:53.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:30:32.007Z",
      "variants": [
        {
          "headline": "Human evolution has already begun.",
          "subhead": "IA para entrenar las SoftSkills.",
          "observed_at": "2026-11-06T14:30:32.007Z",
          "evidence": "https://calificadas.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Human evolution has already begun.",
      "subhead": "IA para entrenar las SoftSkills.",
      "from": "2026-11-06T14:30:32.007Z",
      "to": "2026-11-06T14:30:32.007Z",
      "captures": 1,
      "evidence": "https://calificadas.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:30:32.007Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-8b33c63b5caecc6ce91b47e3054699a2f4e9b6c80bfba83b3423dcefb525c313:4ab2d5235d0eff5a119f60ca54993b1e1aa70245c313daa8fcea082d40ad8a20:headline:0665aa3e1f3f1253",
      "before_evidence": "https://web.archive.org/web/20220129124129/https://calificadas.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Descubrí la experiencia de entrenar con Calificadas.” to “Te proponemos entrenamientos que empoderan tu perfil profesional y/o laboral, ganando seguridad y confianza al comunicar. Con esta formac…”.",
      "between": {
        "from": "2022-01-29T12:41:29.000Z",
        "to": "2023-02-01T08:15:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20230201081541/https://calificadas.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-2beeaab9848ecd86bcded32d26a4f768b96d02fdfb09bc46ac3f9e526b26f38d:41f7b9e023966320967f086d6846a0afebbf79e7a461574774290006b95df962:repositioning",
      "before_evidence": "https://web.archive.org/web/20260314163753/https://www.calificadas.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “¡La entrenadora efectiva y accesible para dominar la comunicación!” to “Human evolution has already begun.”. A classifier read this as a change in its target customer.",
      "between": {
        "from": "2026-03-14T16:37:53.000Z",
        "to": "2026-11-06T14:30:32.007Z"
      },
      "evidence": "https://calificadas.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “CALIFICADAS” company record, https://startuphistory.org/c/calificadas.com"
}