{
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          "headline": "Shape your future, not just your todo list.",
          "subhead": "ByDesign is the only planner you’ll ever need — combining tasks, calendar, notes, and habits with AI scheduling, goal planning, and guided courses. Stay organized, achieve more, and design your future",
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Elevate the high school experience for every student.” to “Plan. Organize. Focus.”. A classifier read this as a change in its core product and its target customer.",
      "between": {
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        "to": "2025-01-15T21:50:41.000Z"
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      "evidence_kind": "internet_archive",
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    },
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      "summary": "Changed its homepage headline from “Plan. Organize. Focus.” to “Shape your future, not just your todo list.”.",
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        "to": "2026-02-15T18:37:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20260215183717/https://www.bydesign.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
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    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: AI Scheduling, MCP support ByDesign AI, Pomodoro timer, Email to task and NLP.",
      "between": {
        "from": "2026-02-15T18:37:17.000Z",
        "to": "2026-07-29T21:22:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20260729212214/https://www.bydesign.io/",
      "evidence_kind": "internet_archive",
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      "before_evidence": "https://web.archive.org/web/20260729212214/https://www.bydesign.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Shape your future, not just your todo list.” to “You only get one shot at life. Design it.”.",
      "between": {
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        "to": "2026-11-06T14:30:32.007Z"
      },
      "evidence": "https://bydesign.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-a1cb8fc42b97ec8312076052d2b0fbabf303c32bd941838cb567cb4a2c377035:d89536e4969fb9f34bce5a8bad09d1a832c6c86d22e4ec31b0bf40c6e5da025f:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20260729212214/https://www.bydesign.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2026-07-29T21:22:14.000Z",
        "to": "2026-11-06T14:30:32.007Z"
      },
      "evidence": "https://bydesign.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “ByDesign” company record, https://startuphistory.org/c/bydesign.io"
}