{
  "company": {
    "name": "Builder.io",
    "website": "https://builder.io/",
    "record": "https://startuphistory.org/c/builder.io"
  },
  "status": null,
  "history_since": "2021-01-20T06:26:08.000Z",
  "baseline": {
    "snapshot_id": "950fde987785bc77039cd0094ad87dc3e588ace63ce4eecd9b50447017f11419",
    "observed_at": "2021-01-20T06:26:08.000Z",
    "headline": "Builder: Drag and Drop Page Building for Any Tech Stack",
    "description": "Builder is the first and only headless CMS with full visual drag and drop editing",
    "evidence": "https://web.archive.org/web/20210120062608/https://www.builder.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:13:20.476Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-01-05T11:58:39.000Z",
      "variants": [
        {
          "headline": "Builder: Drag and Drop Page Building for Any Tech Stack",
          "subhead": "Builder is the first and only headless CMS with full visual drag and drop editing",
          "observed_at": "2021-01-20T06:26:08.000Z",
          "evidence": "https://web.archive.org/web/20210120062608/https://www.builder.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Visually build on your tech stack",
          "subhead": "Build and optimize digital experiences for any tech stack with full control, visually.",
          "observed_at": "2022-01-04T04:55:50.000Z",
          "evidence": "https://web.archive.org/web/20220104045550/https://www.builder.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Drag and drop on your tech stack",
          "subhead": "Build and optimize digital experiences for any tech stack with full control, visually.",
          "observed_at": "2023-01-05T11:58:39.000Z",
          "evidence": "https://web.archive.org/web/20230105115839/https://www.builder.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Drag and drop on your tech stack",
      "subhead": "Build and optimize digital experiences for any tech stack with full control, visually.",
      "from": "2021-01-20T06:26:08.000Z",
      "to": "2023-01-05T11:58:39.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20230105115839/https://www.builder.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-01-20T06:26:08.000Z",
          "to": "2023-01-05T11:58:39.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-01T09:12:17.000Z",
      "variants": [
        {
          "headline": "Ship twice as much. Twice as fast.",
          "subhead": "Builder.io gives developers and marketers the toolkit to transform designs into optimized web and mobile experiences with half the effort.",
          "observed_at": "2024-07-01T09:12:17.000Z",
          "evidence": "https://web.archive.org/web/20240701091217/https://www.builder.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Ship twice as much. Twice as fast.",
      "subhead": "Builder.io gives developers and marketers the toolkit to transform designs into optimized web and mobile experiences with half the effort.",
      "from": "2024-07-01T09:12:17.000Z",
      "to": "2024-07-01T09:12:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240701091217/https://www.builder.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-01T09:12:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-02T17:02:26.000Z",
      "variants": [
        {
          "headline": "Builder.io: Visual Development Platform",
          "subhead": "Builder is an AI-Powered Visual Development Platform that helps teams generate, iterate, and optimize web and mobile experiences in seconds instead of sprints.",
          "observed_at": "2025-07-02T17:02:26.000Z",
          "evidence": "https://web.archive.org/web/20250702170226/https://www.builder.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Builder.io: Visual Development Platform",
      "subhead": "Builder is an AI-Powered Visual Development Platform that helps teams generate, iterate, and optimize web and mobile experiences in seconds instead of sprints.",
      "from": "2025-07-02T17:02:26.000Z",
      "to": "2025-07-02T17:02:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250702170226/https://www.builder.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-02T17:02:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:13:20.476Z",
      "variants": [
        {
          "headline": "Build software with your team and agents Maya • Designer Semibold Maya • Designer Devon • Content Sam • Engineer Lin • PM",
          "subhead": "One codebase for engineers, designers, PMs, and marketers. Everyone works from one source of truth, on brand and in code, with no handoffs to clean up.",
          "observed_at": "2026-07-01T13:22:29.000Z",
          "evidence": "https://web.archive.org/web/20260701132229/https://www.builder.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build software with your team and agents Maya • Designer Semibold Maya • Designer Devon • Content Sam • Engineer Lin • PM",
          "subhead": "One codebase for engineers, designers, PMs, and marketers. Everyone works from one source of truth, on brand and in code, with no handoffs to clean up.",
          "observed_at": "2026-10-27T02:25:22.000Z",
          "evidence": "https://web.archive.org/web/20261027022522/https://www.builder.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build software with your team and agents Maya • Designer Semibold Maya • Designer Devon • Content Sam • Engineer Lin • PM",
          "subhead": "One codebase for engineers, designers, PMs, and marketers. Everyone works from one source of truth, on brand and in code, with no handoffs to clean up.",
          "observed_at": "2026-11-05T12:13:20.476Z",
          "evidence": "https://www.builder.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Build software with your team and agents Maya • Designer Semibold Maya • Designer Devon • Content Sam • Engineer Lin • PM",
      "subhead": "One codebase for engineers, designers, PMs, and marketers. Everyone works from one source of truth, on brand and in code, with no handoffs to clean up.",
      "from": "2026-07-01T13:22:29.000Z",
      "to": "2026-11-05T12:13:20.476Z",
      "captures": 3,
      "evidence": "https://www.builder.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-01T13:22:29.000Z",
          "to": "2026-11-05T12:13:20.476Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-950fde987785bc77039cd0094ad87dc3e588ace63ce4eecd9b50447017f11419:eb85bc539a3738425bd3474f20ccb98d516e30d0cd930fd22197e3f2a2968c64:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210120062608/https://www.builder.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-01-20T06:26:08.000Z",
        "to": "2022-01-04T04:55:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20220104045550/https://www.builder.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-eb85bc539a3738425bd3474f20ccb98d516e30d0cd930fd22197e3f2a2968c64:c825cb8aaace227b4e1163458d18778da6ebfd7b1099d54710735e72cf64bc84:hiring:06c5f3bf6f2a8e55",
      "before_evidence": "https://web.archive.org/web/20220104045550/https://www.builder.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Greenhouse.",
      "between": {
        "from": "2022-01-04T04:55:50.000Z",
        "to": "2023-01-05T11:58:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20230105115839/https://www.builder.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-c825cb8aaace227b4e1163458d18778da6ebfd7b1099d54710735e72cf64bc84:a86cb6a5774c274eeafa50919c976fbbccc550863aea22c4175af5b6a4c7dc54:headline:d1c93cc27ee3757f",
      "before_evidence": "https://web.archive.org/web/20230105115839/https://www.builder.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Drag and drop on your tech stack” to “Ship twice as much. Twice as fast.”.",
      "between": {
        "from": "2023-01-05T11:58:39.000Z",
        "to": "2024-07-01T09:12:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701091217/https://www.builder.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-c825cb8aaace227b4e1163458d18778da6ebfd7b1099d54710735e72cf64bc84:a86cb6a5774c274eeafa50919c976fbbccc550863aea22c4175af5b6a4c7dc54:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20230105115839/https://www.builder.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2023-01-05T11:58:39.000Z",
        "to": "2024-07-01T09:12:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701091217/https://www.builder.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 5,
      "id": "page-a86cb6a5774c274eeafa50919c976fbbccc550863aea22c4175af5b6a4c7dc54:33cf4392fd9999004067593ceff1b6d14f252f5928110af46eb797a84ec88bb3:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20240701091217/https://www.builder.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-07-01T09:12:17.000Z",
        "to": "2025-07-02T17:02:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20250702170226/https://www.builder.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 6,
      "id": "page-33cf4392fd9999004067593ceff1b6d14f252f5928110af46eb797a84ec88bb3:2688cfc3c8ec07ae00e07e401a2bc2a0f8f8cad5eb4d0af05c37c558c80549aa:logos:65498ad4f07beef3",
      "before_evidence": "https://web.archive.org/web/20250702170226/https://www.builder.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Scale AI, J.Crew, Alo Yoga, ClickUp, Panasonic, Pendo, Schneider Electric and Quantcast.",
      "between": {
        "from": "2025-07-02T17:02:26.000Z",
        "to": "2026-07-01T13:22:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701132229/https://www.builder.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Builder.io” company record, https://startuphistory.org/c/builder.io"
}