{
  "company": {
    "name": "BTR Energy",
    "website": "https://btr.energy/",
    "record": "https://startuphistory.org/c/btr.energy"
  },
  "status": null,
  "history_since": "2017-06-23T06:21:49.000Z",
  "baseline": {
    "snapshot_id": "503b0dc1bc45d422791fcd220963b7f5fae8a91bb581bd8b2e58896ad18ab107",
    "observed_at": "2023-01-13T13:17:42.000Z",
    "headline": "Make an impact with every electric mile",
    "description": "BTR Energy uses data to reduce emissions from transportation and to generate revenue for our partners.",
    "evidence": "https://web.archive.org/web/20230113131742/https://www.btr.energy/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:12:45.855Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-01-13T13:17:42.000Z",
      "variants": [
        {
          "headline": "Make an impact with every electric mile",
          "subhead": "BTR Energy uses data to reduce emissions from transportation and to generate revenue for our partners.",
          "observed_at": "2023-01-13T13:17:42.000Z",
          "evidence": "https://web.archive.org/web/20230113131742/https://www.btr.energy/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Make an impact with every electric mile",
      "subhead": "BTR Energy uses data to reduce emissions from transportation and to generate revenue for our partners.",
      "from": "2023-01-13T13:17:42.000Z",
      "to": "2023-01-13T13:17:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230113131742/https://www.btr.energy/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-13T13:17:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:12:45.855Z",
      "variants": [
        {
          "headline": "We simplify turning raw EV telematics into value.",
          "subhead": "Bridge to Renewables is on a mission to maximize the environmental benefit of every electric vehicle by building a bridge between the transportation and energy industries.",
          "observed_at": "2024-07-24T19:18:57.000Z",
          "evidence": "https://web.archive.org/web/20240724191857/https://btr.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We simplify turning raw EV telematics into value.",
          "subhead": "Bridge to Renewables is on a mission to maximize the environmental benefit of every electric vehicle by building a bridge between the transportation and energy industries.",
          "observed_at": "2025-02-03T11:48:29.000Z",
          "evidence": "https://web.archive.org/web/20250203114829/https://btr.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We simplify turning raw EV telematics into value.",
          "subhead": "Bridge to Renewables is on a mission to maximize the environmental benefit of every electric vehicle by building a bridge between the transportation and energy industries.",
          "observed_at": "2026-01-20T12:08:41.000Z",
          "evidence": "https://web.archive.org/web/20260120120841/https://btr.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We simplify turning raw EV telematics into value.",
          "subhead": "Bridge to Renewables is on a mission to maximize the environmental benefit of every electric vehicle by building a bridge between the transportation and energy industries.",
          "observed_at": "2026-06-07T14:45:03.000Z",
          "evidence": "https://web.archive.org/web/20260607144503/https://btr.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We simplify turning raw EV telematics into value.",
          "subhead": "Bridge to Renewables is on a mission to maximize the environmental benefit of every electric vehicle by building a bridge between the transportation and energy industries.",
          "observed_at": "2026-11-05T12:12:45.855Z",
          "evidence": "https://btr.energy/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "We simplify turning raw EV telematics into value.",
      "subhead": "Bridge to Renewables is on a mission to maximize the environmental benefit of every electric vehicle by building a bridge between the transportation and energy industries.",
      "from": "2024-07-24T19:18:57.000Z",
      "to": "2026-11-05T12:12:45.855Z",
      "captures": 5,
      "evidence": "https://btr.energy/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-07-24T19:18:57.000Z",
          "to": "2026-11-05T12:12:45.855Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-503b0dc1bc45d422791fcd220963b7f5fae8a91bb581bd8b2e58896ad18ab107:588afde856d3ffedb54dcb28f049b3e19ab5365f0f9e62236dc4ed9b5628e2ee:headline:51b43dfb0be8ee86",
      "before_evidence": "https://web.archive.org/web/20230113131742/https://www.btr.energy/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Make an impact with every electric mile” to “Our services.”.",
      "between": {
        "from": "2023-01-13T13:17:42.000Z",
        "to": "2023-09-22T05:59:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20230922055948/https://btr.energy/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-588afde856d3ffedb54dcb28f049b3e19ab5365f0f9e62236dc4ed9b5628e2ee:36c336480a2fd8c846e7c91edfe2e959f490330e0a9ec720536caec38d1cbdb4:headline:f512b493865ed3a7",
      "before_evidence": "https://web.archive.org/web/20230922055948/https://btr.energy/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Our services.” to “We simplify turning raw EV telematics into value.”.",
      "between": {
        "from": "2023-09-22T05:59:48.000Z",
        "to": "2024-07-24T19:18:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20240724191857/https://btr.energy/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "BTR Energy updates homepage messaging on services and EV telematics",
    "summary": "BTR Energy has revised its homepage headline multiple times, moving from a services-oriented message to emphasizing EV telematics and value creation.",
    "points": [
      {
        "text": "Between January 2023 and September 2023, BTR Energy changed its homepage headline from “Make an impact with every electric mile” to “Our services.”",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between September 2023 and July 2024, BTR Energy updated its homepage headline from “Our services.” to “We simplify turning raw EV telematics into value.”",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "The shift toward “We simplify turning raw EV telematics into value.” between September 2023 and July 2024 suggests a focus on processing EV telematics data into business or operational value.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      }
    ],
    "written_at": "2026-11-07T15:15:25.806Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “BTR Energy” company record, https://startuphistory.org/c/btr.energy"
}