{
  "company": {
    "name": "Brolly Africa",
    "website": "https://brolly.africa/",
    "record": "https://startuphistory.org/c/brolly.africa"
  },
  "status": null,
  "history_since": "2022-03-18T10:41:08.000Z",
  "baseline": {
    "snapshot_id": "12551769a768b2781747c51e631c786255fece0737f962c3b4b9cd59f3341a12",
    "observed_at": "2022-03-18T10:41:08.000Z",
    "headline": "Pay Monthly for Car Insurance",
    "description": "No need to empty your bank account. Live life fully, pay your insurance monthly, get claims paid at lightning speed.",
    "evidence": "https://web.archive.org/web/20220318104108/https://www.brolly.africa/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2024-07-25T07:54:58.000Z",
      "variants": [
        {
          "headline": "Pay Monthly for Car Insurance",
          "subhead": "No need to empty your bank account. Live life fully, pay your insurance monthly, get claims paid at lightning speed.",
          "observed_at": "2022-03-18T10:41:08.000Z",
          "evidence": "https://web.archive.org/web/20220318104108/https://www.brolly.africa/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We are making Car Insurance stress-free for 500m Africans.",
          "subhead": "Pay monthly, get 10 times faster claims.",
          "observed_at": "2022-09-15T12:47:10.000Z",
          "evidence": "https://web.archive.org/web/20220915124710/https://www.brolly.africa/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Brolly - Stress-free car insurance for Africa.",
          "subhead": "Pay small-small, get 10 times faster claims.",
          "observed_at": "2023-01-03T14:21:33.000Z",
          "evidence": "https://web.archive.org/web/20230103142133/https://www.brolly.africa/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Brolly | Pay-as-you-go Car Insurance.",
          "subhead": "Affordable car insurance. Flexible auto insurance built for the new African. Pay small-small. Available in Ghana. Subscription auto insurance. Convenient pricing. Fast claim payment. Available 24/7. P",
          "observed_at": "2023-10-03T15:07:58.000Z",
          "evidence": "https://web.archive.org/web/20231003150758/https://www.brolly.africa/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Brolly | Pay-as-you-go Car Insurance.",
          "subhead": "Affordable car insurance. Flexible auto insurance built for the new African. Pay small-small. Available in Ghana. Subscription auto insurance. Convenient pricing. Fast claim payment. Available 24/7. P",
          "observed_at": "2024-02-23T20:44:06.000Z",
          "evidence": "https://web.archive.org/web/20240223204406/https://www.brolly.africa/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Brolly | Pay-as-you-go Car Insurance.",
          "subhead": "Affordable car insurance. Flexible auto insurance built for the new African. Pay small-small. Available in Ghana. Subscription auto insurance. Convenient pricing. Fast claim payment. Available 24/7. P",
          "observed_at": "2024-07-25T07:54:58.000Z",
          "evidence": "https://web.archive.org/web/20240725075458/https://www.brolly.africa/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Brolly | Pay-as-you-go Car Insurance.",
      "subhead": "Affordable car insurance. Flexible auto insurance built for the new African. Pay small-small. Available in Ghana. Subscription auto insurance. Convenient pricing. Fast claim payment. Available 24/7. P",
      "from": "2022-03-18T10:41:08.000Z",
      "to": "2024-07-25T07:54:58.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20240725075458/https://www.brolly.africa/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-03-18T10:41:08.000Z",
          "to": "2024-07-25T07:54:58.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-19T22:05:47.000Z",
      "variants": [
        {
          "headline": "Protect your hustle!",
          "subhead": "Get flexible and affordable auto insurance, pay small-small car insurance, pay-as-you-go motor insurance, swift claims, repair now, pay later, fuel rebates.",
          "observed_at": "2025-01-19T22:05:47.000Z",
          "evidence": "https://web.archive.org/web/20250119220547/https://brolly.africa/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Protect your hustle!",
      "subhead": "Get flexible and affordable auto insurance, pay small-small car insurance, pay-as-you-go motor insurance, swift claims, repair now, pay later, fuel rebates.",
      "from": "2025-01-19T22:05:47.000Z",
      "to": "2025-01-19T22:05:47.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250119220547/https://brolly.africa/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-19T22:05:47.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-12551769a768b2781747c51e631c786255fece0737f962c3b4b9cd59f3341a12:08180063fb1a020bcd1c8fa54be2c6d25d3b146401fc9f1a7d2ef24b820c7fe9:headline:6628af2ade5e098a",
      "before_evidence": "https://web.archive.org/web/20220318104108/https://www.brolly.africa/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Pay Monthly for Car Insurance” to “We are making Car Insurance stress-free for 500m Africans.”.",
      "between": {
        "from": "2022-03-18T10:41:08.000Z",
        "to": "2022-09-15T12:47:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20220915124710/https://www.brolly.africa/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-58d7f6629908734d2b3efbbc9985899232d6d35d8cd787c049d2310db758eae5:f7564b853cf7b0c0659a342b4516be2ad61fc193ef614913a07bca37df1c3725:repositioning",
      "before_evidence": "https://web.archive.org/web/20230103142133/https://www.brolly.africa/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Brolly - Stress-free car insurance for Africa.” to “Brolly | Pay-as-you-go Car Insurance.”.",
      "between": {
        "from": "2023-01-03T14:21:33.000Z",
        "to": "2023-10-03T15:07:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20231003150758/https://www.brolly.africa/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "Zego",
      "record": "https://startuphistory.org/c/zego.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "direct",
      "why": "Both offer flexible, telematics-enabled insurance for drivers and vehicle fleets, including gig and commercial users."
    },
    {
      "name": "Insly",
      "record": "https://startuphistory.org/c/insly.com",
      "basis": "ai_judged",
      "category": null,
      "overlap": "partial",
      "why": "Both provide policy administration and management software for insurers and brokers, supporting digital insurance operations."
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Brolly Africa” company record, https://startuphistory.org/c/brolly.africa"
}