{
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    "website": "https://breyta.io/",
    "record": "https://startuphistory.org/c/breyta.io"
  },
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    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": null,
  "live_status": "offline",
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        },
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        {
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        }
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      "quote_observed_at": "2023-10-03T08:13:06.000Z",
      "variants": [
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          "subhead": "Unify your customer and user data to get actionable insights throughout your customer lifecycle.",
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      ],
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      "subhead": "Unify your customer and user data to get actionable insights throughout your customer lifecycle.",
      "from": "2023-10-03T08:13:06.000Z",
      "to": "2023-10-03T08:13:06.000Z",
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      "evidence": "https://web.archive.org/web/20231003081306/https://breyta.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "variants": [
        {
          "headline": "Unlock actionable customer data",
          "subhead": "Unify your customer and user data to get actionable insights throughout your customer lifecycle.",
          "observed_at": "2024-02-25T15:58:50.000Z",
          "evidence": "https://web.archive.org/web/20240225155850/https://breyta.io/",
          "evidence_kind": "internet_archive"
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        {
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          "subhead": "Unify your customer and user data to get actionable insights throughout your customer lifecycle.",
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      ],
      "headline": "Unlock actionable customer data",
      "subhead": "Unify your customer and user data to get actionable insights throughout your customer lifecycle.",
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      "evidence": "https://web.archive.org/web/20240614130132/https://breyta.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The SaaS CRM system you wished you always had” to “CRM as it should be”.",
      "between": {
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        "to": "2022-05-16T16:02:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20220516160243/https://breyta.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "before_evidence": "https://web.archive.org/web/20230131073532/https://breyta.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “CRM as it should be” to “Data to power GTM teams”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2023-01-31T07:35:32.000Z",
        "to": "2023-10-03T08:13:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20231003081306/https://breyta.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
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      "before_evidence": "https://web.archive.org/web/20231003081306/https://breyta.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Data to power GTM teams” to “Unlock actionable customer data”.",
      "between": {
        "from": "2023-10-03T08:13:06.000Z",
        "to": "2024-02-25T15:58:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20240225155850/https://breyta.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-390733bfad712ce9b56ca56bad68e0963ebc8c07ee6d8876a49f1a4e3b2a7dbf:8152295bf4c39a38bd9084193137eef3dda5ef8cdc68e1ae629b22303cd80d39:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20231003081306/https://breyta.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-10-03T08:13:06.000Z",
        "to": "2024-02-25T15:58:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20240225155850/https://breyta.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-390733bfad712ce9b56ca56bad68e0963ebc8c07ee6d8876a49f1a4e3b2a7dbf:8152295bf4c39a38bd9084193137eef3dda5ef8cdc68e1ae629b22303cd80d39:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20231003081306/https://breyta.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-10-03T08:13:06.000Z",
        "to": "2024-02-25T15:58:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20240225155850/https://breyta.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Breyta” company record, https://startuphistory.org/c/breyta.io"
}