{
  "company": {
    "name": "Brex",
    "website": "https://brex.com/",
    "record": "https://startuphistory.org/c/brex.com"
  },
  "status": null,
  "history_since": "2011-11-21T04:09:05.000Z",
  "baseline": {
    "snapshot_id": "0ce09526477ef843a443652372f9f7168669b0dbd36054d6d1d0978140b443a0",
    "observed_at": "2011-11-21T04:09:05.000Z",
    "headline": "brex.com: The Leading B Rex Site on the Net",
    "description": null,
    "evidence": "https://web.archive.org/web/20111121040905/http://brex.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:30:32.007Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-04-21T07:11:51.000Z",
      "variants": [
        {
          "headline": "brex.com: The Leading B Rex Site on the Net",
          "subhead": null,
          "observed_at": "2011-11-21T04:09:05.000Z",
          "evidence": "https://web.archive.org/web/20111121040905/http://brex.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "BRex.com: The Leading B Rex Site on the Net",
          "subhead": null,
          "observed_at": "2014-04-07T05:46:13.000Z",
          "evidence": "https://web.archive.org/web/20140407054613/http://www.brex.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "brex.com",
          "subhead": null,
          "observed_at": "2017-04-21T07:11:51.000Z",
          "evidence": "https://web.archive.org/web/20170421071151/http://brex.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "brex.com",
      "subhead": null,
      "from": "2011-11-21T04:09:05.000Z",
      "to": "2017-04-21T07:11:51.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20170421071151/http://brex.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2011-11-21T04:09:05.000Z",
          "to": "2017-04-21T07:11:51.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-14T07:18:26.000Z",
      "variants": [
        {
          "headline": "The First Corporate Card for Startups",
          "subhead": "Modern corporate card built just for startups. No personal guarantee on the Visa network with embedded expense management software.",
          "observed_at": "2019-01-14T07:18:26.000Z",
          "evidence": "https://web.archive.org/web/20190114071826/https://brex.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The First Corporate Card for Startups",
      "subhead": "Modern corporate card built just for startups. No personal guarantee on the Visa network with embedded expense management software.",
      "from": "2019-01-14T07:18:26.000Z",
      "to": "2019-01-14T07:18:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190114071826/https://brex.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-01-14T07:18:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-08T22:29:03.000Z",
      "variants": [
        {
          "headline": "Scale your business faster",
          "subhead": "Save time and money when you combine a Brex corporate credit card and Brex Cash management into a single, streamlined account. No personal guarantee.",
          "observed_at": "2020-07-08T22:29:03.000Z",
          "evidence": "https://web.archive.org/web/20200708222903/https://brex.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Scale your business faster",
      "subhead": "Save time and money when you combine a Brex corporate credit card and Brex Cash management into a single, streamlined account. No personal guarantee.",
      "from": "2020-07-08T22:29:03.000Z",
      "to": "2020-07-08T22:29:03.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200708222903/https://brex.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-08T22:29:03.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-02T08:24:11.000Z",
      "variants": [
        {
          "headline": "All-in-one finance for",
          "subhead": "Brex offers everything you need to grow your business, from credit and capital to spend management software and live support.",
          "observed_at": "2022-01-06T06:20:15.000Z",
          "evidence": "https://web.archive.org/web/20220106062015/https://www.brex.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Cards, expense management, travel, bill pay — in one global solution. | Brex",
          "subhead": "Automate compliance, close the books faster, and keep everyone on budget in real time — in multiple countries and currencies.",
          "observed_at": "2023-07-02T08:24:11.000Z",
          "evidence": "https://web.archive.org/web/20230702082411/https://www.brex.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Cards, expense management, travel, bill pay — in one global solution. | Brex",
      "subhead": "Automate compliance, close the books faster, and keep everyone on budget in real time — in multiple countries and currencies.",
      "from": "2022-01-06T06:20:15.000Z",
      "to": "2023-07-02T08:24:11.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230702082411/https://www.brex.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-06T06:20:15.000Z",
          "to": "2023-07-02T08:24:11.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-03T22:02:25.000Z",
      "variants": [
        {
          "headline": "Make every dollar count.",
          "subhead": "Simplify expense management with Brex's spend management platform. From business cards to banking, Brex helps you drive growth, automate processes, & earn more.",
          "observed_at": "2025-01-03T22:02:25.000Z",
          "evidence": "https://web.archive.org/web/20250103220225/https://www.brex.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Make every dollar count.",
      "subhead": "Simplify expense management with Brex's spend management platform. From business cards to banking, Brex helps you drive growth, automate processes, & earn more.",
      "from": "2025-01-03T22:02:25.000Z",
      "to": "2025-01-03T22:02:25.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250103220225/https://www.brex.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-03T22:02:25.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:30:32.007Z",
      "variants": [
        {
          "headline": "Finance built for speed and control.",
          "subhead": "Simplify expense management with Brex's finance platform. From company cards to banking, Brex helps you drive growth, automate processes, & earn more.",
          "observed_at": "2026-07-08T03:05:50.000Z",
          "evidence": "https://web.archive.org/web/20260708030550/https://www.brex.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Finance built for speed and control.",
          "subhead": "Simplify expense management with Brex's finance platform. From company cards to banking, Brex helps you drive growth, automate processes, & earn more.",
          "observed_at": "2026-10-16T14:20:19.000Z",
          "evidence": "https://web.archive.org/web/20261016142019/https://www.brex.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Finance built for speed and control.",
          "subhead": "Simplify expense management with Brex's finance platform. From company cards to banking, Brex helps you drive growth, automate processes, & earn more.",
          "observed_at": "2026-11-06T14:30:32.007Z",
          "evidence": "https://www.brex.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Finance built for speed and control.",
      "subhead": "Simplify expense management with Brex's finance platform. From company cards to banking, Brex helps you drive growth, automate processes, & earn more.",
      "from": "2026-07-08T03:05:50.000Z",
      "to": "2026-11-06T14:30:32.007Z",
      "captures": 3,
      "evidence": "https://www.brex.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-08T03:05:50.000Z",
          "to": "2026-11-06T14:30:32.007Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-212f4b8e3dc6de3cdc0251218ab0cdd25e04fdeab2ce9222530339d794f5cb5f:01c2ebe45ddc08c76e1683fd3b12a6e491cb31b4c37e664ba5b065c65a270a14:hiring:4d0d03e76509aa8a",
      "before_evidence": "https://web.archive.org/web/20170421071151/http://brex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Lever.",
      "between": {
        "from": "2017-04-21T07:11:51.000Z",
        "to": "2019-01-14T07:18:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20190114071826/https://brex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-212f4b8e3dc6de3cdc0251218ab0cdd25e04fdeab2ce9222530339d794f5cb5f:01c2ebe45ddc08c76e1683fd3b12a6e491cb31b4c37e664ba5b065c65a270a14:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20170421071151/http://brex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2017-04-21T07:11:51.000Z",
        "to": "2019-01-14T07:18:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20190114071826/https://brex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-212f4b8e3dc6de3cdc0251218ab0cdd25e04fdeab2ce9222530339d794f5cb5f:01c2ebe45ddc08c76e1683fd3b12a6e491cb31b4c37e664ba5b065c65a270a14:investors:f7c4c406dc469a82",
      "before_evidence": "https://web.archive.org/web/20170421071151/http://brex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: quickbooks, xero, netsuite, expensify and receipt.",
      "between": {
        "from": "2017-04-21T07:11:51.000Z",
        "to": "2019-01-14T07:18:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20190114071826/https://brex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 4,
      "id": "classifier-01c2ebe45ddc08c76e1683fd3b12a6e491cb31b4c37e664ba5b065c65a270a14:d6aeb198beaa83d67d488c98e78914af797b45858dd64c1c96f717080a156589:repositioning",
      "before_evidence": "https://web.archive.org/web/20190114071826/https://brex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The First Corporate Card for Startups” to “Scale your business faster”.",
      "between": {
        "from": "2019-01-14T07:18:26.000Z",
        "to": "2020-07-08T22:29:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20200708222903/https://brex.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-d6aeb198beaa83d67d488c98e78914af797b45858dd64c1c96f717080a156589:dc9725c399694d2182ed9214b2fc1030dd28787c612e28e4529262608e03a15d:headline:9dee9bad636d925b",
      "before_evidence": "https://web.archive.org/web/20200708222903/https://brex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Scale your business faster” to “All-in-one finance for”.",
      "between": {
        "from": "2020-07-08T22:29:03.000Z",
        "to": "2022-01-06T06:20:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20220106062015/https://www.brex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-dc9725c399694d2182ed9214b2fc1030dd28787c612e28e4529262608e03a15d:c162376ef8dd7e045b6f43094a0938008bfa4586e745d8a97a42a9639ec862e5:compliance:78d44e2ac8f13a8c",
      "before_evidence": "https://web.archive.org/web/20220106062015/https://www.brex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states PCI DSS and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2022-01-06T06:20:15.000Z",
        "to": "2023-07-02T08:24:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702082411/https://www.brex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 7,
      "id": "page-c162376ef8dd7e045b6f43094a0938008bfa4586e745d8a97a42a9639ec862e5:db888aa27c33e912641b127cd77a4d80920f7bf9c90de9610685298928dfb81d:traction:4763fd4fe92cc0c7",
      "before_evidence": "https://web.archive.org/web/20230702082411/https://www.brex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “120+ countries” on its homepage (was “100+ countries”).",
      "between": {
        "from": "2023-07-02T08:24:11.000Z",
        "to": "2025-01-03T22:02:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20250103220225/https://www.brex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 8,
      "id": "page-db888aa27c33e912641b127cd77a4d80920f7bf9c90de9610685298928dfb81d:2690b19141f90bef24e84b40950b2ded0ac84adb1079554aebda526c67901561:headline:f693fc3c5e038d39",
      "before_evidence": "https://web.archive.org/web/20250103220225/https://www.brex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Make every dollar count.” to “Finance built for speed and control.”.",
      "between": {
        "from": "2025-01-03T22:02:25.000Z",
        "to": "2026-07-08T03:05:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260708030550/https://www.brex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Brex updates positioning and highlights global reach",
    "summary": "Brex has evolved its homepage messaging and disclosures while emphasizing broader country coverage. Recent changes include updated compliance claims and a new focus on speed and control in its main headline.",
    "points": [
      {
        "text": "Between January 2025 and July 2026, Brex changed its homepage headline from “Make every dollar count.” to “Finance built for speed and control.”",
        "kind": "fact",
        "changes": [
          8
        ]
      },
      {
        "text": "Between July 2023 and January 2025, Brex’s homepage claim changed from “100+ countries” to “120+ countries.”",
        "kind": "fact",
        "changes": [
          7
        ]
      },
      {
        "text": "Between January 2022 and July 2023, Brex’s homepage began stating PCI DSS and SOC 2 compliance.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "Between January 2019 and July 2020, a classifier read a homepage change from “The First Corporate Card for Startups” to “Scale your business faster” as a repositioning, which may suggest a broader focus beyond startups.",
        "kind": "interpretation",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:15:22.760Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Brex” company record, https://startuphistory.org/c/brex.com"
}