{
  "company": {
    "name": "Brandfolder",
    "website": "https://brandfolder.com/",
    "record": "https://startuphistory.org/c/brandfolder.com"
  },
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    "headline": "brandfolder - own your brand",
    "description": "Building, maintaining and evolving a brand is not easy. Even with a clearly defined brand strategy, the path can be difficult. Let Brandfolder help. Our simple brand management tool will show you h...",
    "evidence": "https://web.archive.org/web/20130425202330/https://brandfolder.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
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  "last_checked": "2026-11-06T14:29:37.753Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2013-04-25T20:23:30.000Z",
      "variants": [
        {
          "headline": "brandfolder - own your brand",
          "subhead": "Building, maintaining and evolving a brand is not easy. Even with a clearly defined brand strategy, the path can be difficult. Let Brandfolder help. Our simple brand management tool will show you h...",
          "observed_at": "2013-04-25T20:23:30.000Z",
          "evidence": "https://web.archive.org/web/20130425202330/https://brandfolder.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "brandfolder - own your brand",
      "subhead": "Building, maintaining and evolving a brand is not easy. Even with a clearly defined brand strategy, the path can be difficult. Let Brandfolder help. Our simple brand management tool will show you h...",
      "from": "2013-04-25T20:23:30.000Z",
      "to": "2013-04-25T20:23:30.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130425202330/https://brandfolder.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-04-25T20:23:30.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2014-09-19T07:12:17.000Z",
      "variants": [
        {
          "headline": "One link to all your marketing assets",
          "subhead": "Brandfolder is the simple standard for organizing and sharing final brand assets. Build your Brandfolder for free today.",
          "observed_at": "2014-09-19T07:12:17.000Z",
          "evidence": "https://web.archive.org/web/20140919071217/https://brandfolder.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "One link to all your marketing assets",
      "subhead": "Brandfolder is the simple standard for organizing and sharing final brand assets. Build your Brandfolder for free today.",
      "from": "2014-09-19T07:12:17.000Z",
      "to": "2014-09-19T07:12:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140919071217/https://brandfolder.com/",
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    },
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          "headline": "Powerfully Simple Digital Asset Management",
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        }
      ],
      "headline": "Powerfully Simple Digital Asset Management",
      "subhead": "Store, share, and showcase your assets in one place with Brandfolder, the world's most powerfully simple digital asset management software.",
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      "to": "2017-07-05T07:24:27.000Z",
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      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-28T02:35:40.000Z",
      "variants": [
        {
          "headline": "Where's your brand?",
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          "evidence": "https://web.archive.org/web/20190128023540/https://brandfolder.com/",
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      ],
      "headline": "Where's your brand?",
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      "to": "2019-01-28T02:35:40.000Z",
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      "evidence": "https://web.archive.org/web/20190128023540/https://brandfolder.com/",
      "evidence_kind": "internet_archive",
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      },
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    },
    {
      "quote_observed_at": "2026-11-06T14:29:37.753Z",
      "variants": [
        {
          "headline": "The #1 Digital Asset Management platform for Enterprise Usability.",
          "subhead": "Manage, distribute, and analyze your digital assets in one place with Brandfolder, the world's most powerfully simple brand asset management software.",
          "observed_at": "2020-07-02T02:31:36.000Z",
          "evidence": "https://web.archive.org/web/20200702023136/https://brandfolder.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 Digital Asset Management Platform for Enterprise Usability.",
          "subhead": "Manage, distribute, and analyze your digital assets in one place with Brandfolder, the world's most powerfully simple brand asset management software.",
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          "evidence": "https://web.archive.org/web/20220107090428/https://brandfolder.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 Digital Asset Management Platform for Enterprise Usability.",
          "subhead": "Manage, distribute, and analyze your digital assets in one place with Brandfolder, the world's most powerfully simple brand asset management software.",
          "observed_at": "2023-07-01T08:16:15.000Z",
          "evidence": "https://web.archive.org/web/20230701081615/https://brandfolder.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 digital asset management platform for enterprise usability",
          "subhead": "Manage, distribute, and analyze your digital assets in one place with Brandfolder, the world's most powerfully simple brand asset management software.",
          "observed_at": "2025-01-03T11:34:33.000Z",
          "evidence": "https://web.archive.org/web/20250103113433/https://brandfolder.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 digital asset management platform for enterprise usability",
          "subhead": "Manage, distribute, and analyze your digital assets in one place with Brandfolder, the world's most powerfully simple brand asset management software.",
          "observed_at": "2026-07-04T07:05:54.000Z",
          "evidence": "https://web.archive.org/web/20260704070554/https://brandfolder.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 digital asset management platform for enterprise usability",
          "subhead": "Manage, distribute, and analyze your digital assets in one place with Brandfolder, the world's most powerfully simple brand asset management software.",
          "observed_at": "2026-11-06T14:29:37.753Z",
          "evidence": "https://brandfolder.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The #1 digital asset management platform for enterprise usability",
      "subhead": "Manage, distribute, and analyze your digital assets in one place with Brandfolder, the world's most powerfully simple brand asset management software.",
      "from": "2020-07-02T02:31:36.000Z",
      "to": "2026-11-06T14:29:37.753Z",
      "captures": 6,
      "evidence": "https://brandfolder.com/",
      "evidence_kind": "live_capture",
      "seen": {
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          "from": "2020-07-02T02:31:36.000Z",
          "to": "2026-11-06T14:29:37.753Z"
        }
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      "n": 1,
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      "before_evidence": "https://web.archive.org/web/20130425202330/https://brandfolder.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2013-04-25T20:23:30.000Z",
        "to": "2014-09-19T07:12:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20140919071217/https://brandfolder.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-d52bd6733500c3b28fcaf1f0dd15523810d6ea7269dad388755dcdfa3dbb24af:33e54b2fb754117a7ca10208007a72f35073c8cd06dce7ea13dc0dc565fee670:customers_added:47a30b23c3662196",
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      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Sphero, Water For People, Eco Products, LA Galaxy, Health One, Map My Fitness and Brandfolder blue@2x.",
      "between": {
        "from": "2014-09-19T07:12:17.000Z",
        "to": "2016-01-05T07:23:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20160105072351/https://brandfolder.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 3,
      "id": "page-13e62ff1d7ccbb507091981364692eeabb64f3b54b8324c64e60f214190831e8:6c3d095c7bdbd2fa725256f98f258c282f7cbf69adb2f4e2ad1e57638066d166:headline:71480ce8b9b5010e",
      "before_evidence": "https://web.archive.org/web/20170705072427/https://www.brandfolder.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Powerfully Simple Digital Asset Management” to “Where's your brand?”.",
      "between": {
        "from": "2017-07-05T07:24:27.000Z",
        "to": "2019-01-28T02:35:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20190128023540/https://brandfolder.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
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      "before_evidence": "https://web.archive.org/web/20190128023540/https://brandfolder.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Where's your brand?” to “The #1 Digital Asset Management platform for Enterprise Usability.”.",
      "between": {
        "from": "2019-01-28T02:35:40.000Z",
        "to": "2020-07-02T02:31:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20200702023136/https://brandfolder.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-8f8d3fee3794ba651226145f21eda5db0454a43d8d59a85f73a7fd750a2a3f59:4dcecb4c0df8a81a219183a6154c7d2792c323d9023a5dc00f8e9baacdab442f:logos:c8ac7796762565f2",
      "before_evidence": "https://web.archive.org/web/20200702023136/https://brandfolder.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Contentstack.",
      "between": {
        "from": "2020-07-02T02:31:36.000Z",
        "to": "2022-01-07T09:04:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20220107090428/https://brandfolder.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-4dcecb4c0df8a81a219183a6154c7d2792c323d9023a5dc00f8e9baacdab442f:158b2ec130ae1b83c1655504a3ac8313a0f933be37f0fbef0aa6235257a1394f:logos:64cbcb8b7383a87e",
      "before_evidence": "https://web.archive.org/web/20220107090428/https://brandfolder.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: filters sidebar, sections within Brandfolder, Autodesk, Lyft, P.F. Changs, Russell Stover, Anheuser Busch, Maxxis and 4 more.",
      "between": {
        "from": "2022-01-07T09:04:28.000Z",
        "to": "2023-07-01T08:16:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701081615/https://brandfolder.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Brandfolder” company record, https://startuphistory.org/c/brandfolder.com"
}