{
  "company": {
    "name": "Branchtrack",
    "website": "https://branchtrack.com/",
    "record": "https://startuphistory.org/c/branchtrack.com"
  },
  "status": null,
  "history_since": "2011-02-07T19:58:19.000Z",
  "baseline": {
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    "observed_at": "2011-02-07T19:58:19.000Z",
    "headline": "branchtrack.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20110207195819/http://branchtrack.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$4.99 / mo",
            "$1.19 / mo"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:09:45.436Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2011-02-07T19:58:19.000Z",
      "variants": [
        {
          "headline": "branchtrack.com",
          "subhead": null,
          "observed_at": "2011-02-07T19:58:19.000Z",
          "evidence": "https://web.archive.org/web/20110207195819/http://branchtrack.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "branchtrack.com",
      "subhead": null,
      "from": "2011-02-07T19:58:19.000Z",
      "to": "2011-02-07T19:58:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20110207195819/http://branchtrack.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2011-02-07T19:58:19.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2014-08-25T10:26:27.000Z",
      "variants": [
        {
          "headline": "Build customer simulations 20 times faster than before",
          "subhead": "Customer simulations made easy — we help you create better online training in sales, customer service, telemarketing and other areas. Use simulated customers to engage and motivate your learners. It h",
          "observed_at": "2014-08-25T10:26:27.000Z",
          "evidence": "https://web.archive.org/web/20140825102627/https://www.branchtrack.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build customer simulations 20 times faster than before",
      "subhead": "Customer simulations made easy — we help you create better online training in sales, customer service, telemarketing and other areas. Use simulated customers to engage and motivate your learners. It h",
      "from": "2014-08-25T10:26:27.000Z",
      "to": "2014-08-25T10:26:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140825102627/https://www.branchtrack.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-08-25T10:26:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-01-31T09:34:29.000Z",
      "variants": [
        {
          "headline": "Flight Simulation for Sales People.",
          "subhead": "Customer simulations made easy — we help you create better online training in sales, customer service, telemarketing and other areas. Use simulated customers to engage and motivate your learners. It h",
          "observed_at": "2016-01-31T09:34:29.000Z",
          "evidence": "https://web.archive.org/web/20160131093429/https://www.branchtrack.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Flight Simulation for Sales People.",
      "subhead": "Customer simulations made easy — we help you create better online training in sales, customer service, telemarketing and other areas. Use simulated customers to engage and motivate your learners. It h",
      "from": "2016-01-31T09:34:29.000Z",
      "to": "2016-01-31T09:34:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160131093429/https://www.branchtrack.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-01-31T09:34:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-11T13:07:43.000Z",
      "variants": [
        {
          "headline": "Build engaging scenario-based e-learning",
          "subhead": "Customer simulations made easy — we help you create better online training in sales, customer service, telemarketing and other areas. Use simulated customers to engage and motivate your learners. It h",
          "observed_at": "2017-07-07T15:28:17.000Z",
          "evidence": "https://web.archive.org/web/20170707152817/https://www.branchtrack.com/",
          "evidence_kind": "internet_archive"
        },
        {
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          "subhead": "Customer simulations made easy — we help you create better online training in sales, customer service, telemarketing and other areas. Use simulated customers to engage and motivate your learners. It h",
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          "evidence": "https://web.archive.org/web/20190111130743/https://www.branchtrack.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build engaging scenario-based e-learning",
      "subhead": "Customer simulations made easy — we help you create better online training in sales, customer service, telemarketing and other areas. Use simulated customers to engage and motivate your learners. It h",
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      "to": "2019-01-11T13:07:43.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190111130743/https://www.branchtrack.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2019-01-11T13:07:43.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-03T11:42:42.000Z",
      "variants": [
        {
          "headline": "Turning heads, not pages 🔥",
          "subhead": "Customer simulations made easy — we help you create better online training in sales, customer service, telemarketing and other areas. Use simulated customers to engage and motivate your learners. It h",
          "observed_at": "2020-01-14T09:05:23.000Z",
          "evidence": "https://web.archive.org/web/20200114090523/https://www.branchtrack.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Turning heads, not pages 🔥",
          "subhead": "Customer simulations made easy — we help you create better online training in sales, customer service, telemarketing and other areas. Use simulated customers to engage and motivate your learners. It h",
          "observed_at": "2021-07-26T23:51:14.000Z",
          "evidence": "https://web.archive.org/web/20210726235114/https://www.branchtrack.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Turning heads, not pages 🔥",
          "subhead": "Customer simulations made easy — we help you create better online training in sales, customer service, telemarketing and other areas. Use simulated customers to engage and motivate your learners. It h",
          "observed_at": "2023-01-30T17:25:19.000Z",
          "evidence": "https://web.archive.org/web/20230130172519/https://www.branchtrack.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Turning heads, not pages 🔥",
          "subhead": "Customer simulations made easy — we help you create better online training in sales, customer service, telemarketing and other areas. Use simulated customers to engage and motivate your learners. It h",
          "observed_at": "2024-07-03T11:42:42.000Z",
          "evidence": "https://web.archive.org/web/20240703114242/https://www.branchtrack.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Turning heads, not pages 🔥",
      "subhead": "Customer simulations made easy — we help you create better online training in sales, customer service, telemarketing and other areas. Use simulated customers to engage and motivate your learners. It h",
      "from": "2020-01-14T09:05:23.000Z",
      "to": "2024-07-03T11:42:42.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20240703114242/https://www.branchtrack.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2024-07-03T11:42:42.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:09:45.436Z",
      "variants": [
        {
          "headline": "Experiential Learning Platform Designed to Reduce Costs",
          "subhead": "Experiential Learning Platform Designed to Save Lives",
          "observed_at": "2026-01-10T02:06:50.000Z",
          "evidence": "https://web.archive.org/web/20260110020650/https://www.branchtrack.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Experiential Learning Platform Designed to Empower Leaders",
          "subhead": "Experiential Learning Platform Designed to Save Lives",
          "observed_at": "2026-04-22T18:18:24.000Z",
          "evidence": "https://web.archive.org/web/20260422181824/https://www.branchtrack.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Experiential Learning Platform Designed to Reduce Costs",
          "subhead": "Experiential Learning Platform Designed to Save Lives",
          "observed_at": "2026-06-07T11:33:56.000Z",
          "evidence": "https://web.archive.org/web/20260607113356/https://www.branchtrack.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Experiential Learning Platform Designed to Empower Leaders",
          "subhead": "Experiential Learning Platform Designed to Save Lives",
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          "evidence": "https://www.branchtrack.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Experiential Learning Platform Designed to Empower Leaders",
      "subhead": "Experiential Learning Platform Designed to Save Lives",
      "from": "2026-01-10T02:06:50.000Z",
      "to": "2026-11-05T12:09:45.436Z",
      "captures": 4,
      "evidence": "https://www.branchtrack.com/",
      "evidence_kind": "live_capture",
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          "to": "2026-11-05T12:09:45.436Z"
        }
      },
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    }
  ],
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      "id": "page-4a31707d4ba87069f908cc69d684342106e7b0cc6facd4abb440a9bde291f1b4:e44d7a9918369cd66339da545f0b2f355c32a69950f070fe826b2f81038f4ab3:gtm:74f755ba679ab708",
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2011-02-07T19:58:19.000Z",
        "to": "2014-08-25T10:26:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20140825102627/https://www.branchtrack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-e44d7a9918369cd66339da545f0b2f355c32a69950f070fe826b2f81038f4ab3:4e8eb07b4b9ed2e1b7eab249c2f2aab0b2ee41cb8fc3ac8f7aa08de5119b7eed:headline:b3164f412883e413",
      "before_evidence": "https://web.archive.org/web/20140825102627/https://www.branchtrack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build customer simulations 20 times faster than before” to “Flight Simulation for Sales People.”.",
      "between": {
        "from": "2014-08-25T10:26:27.000Z",
        "to": "2016-01-31T09:34:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20160131093429/https://www.branchtrack.com/",
      "evidence_kind": "internet_archive",
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    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
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        "to": "2016-01-31T09:34:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20160131093429/https://www.branchtrack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
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      "id": "page-e44d7a9918369cd66339da545f0b2f355c32a69950f070fe826b2f81038f4ab3:4e8eb07b4b9ed2e1b7eab249c2f2aab0b2ee41cb8fc3ac8f7aa08de5119b7eed:pricing:ef162f2c55d8c41b",
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      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2014-08-25T10:26:27.000Z",
        "to": "2016-01-31T09:34:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20160131093429/https://www.branchtrack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-4e8eb07b4b9ed2e1b7eab249c2f2aab0b2ee41cb8fc3ac8f7aa08de5119b7eed:320ccf2eb28046d77938774d0e5f46d53230dd322465c4c8bb973af620609514:headline:6424f62768b06f20",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Flight Simulation for Sales People.” to “Build engaging scenario-based e-learning”.",
      "between": {
        "from": "2016-01-31T09:34:29.000Z",
        "to": "2017-07-07T15:28:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20170707152817/https://www.branchtrack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-ceba4a9b9abcc12cee88ca252578f6e4d7c8e14b48059387d8c7d21f10d403c9:d518fa1fe87c645a162764d1f602e0822d34779f2e8deb3ca4bee33afdce0bfe:headline:a8b5638b2abd6c85",
      "before_evidence": "https://web.archive.org/web/20190111130743/https://www.branchtrack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build engaging scenario-based e-learning” to “Turning heads, not pages 🔥”.",
      "between": {
        "from": "2019-01-11T13:07:43.000Z",
        "to": "2020-01-14T09:05:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20200114090523/https://www.branchtrack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-9f294368bb4acca5e6f0960d8b3be2c882c8b330e3335d4bb611e3cc2a7d9075:26c47017703fbb5a07c627df900a21dbf89f8ddd368e495c45dfc5222ca2c311:headline:ddae5e8f4e949368",
      "before_evidence": "https://web.archive.org/web/20240703114242/https://www.branchtrack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Turning heads, not pages 🔥” to “Experiential Learning Platform Designed to Reduce Costs”.",
      "between": {
        "from": "2024-07-03T11:42:42.000Z",
        "to": "2026-01-10T02:06:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260110020650/https://www.branchtrack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-9f294368bb4acca5e6f0960d8b3be2c882c8b330e3335d4bb611e3cc2a7d9075:26c47017703fbb5a07c627df900a21dbf89f8ddd368e495c45dfc5222ca2c311:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240703114242/https://www.branchtrack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-07-03T11:42:42.000Z",
        "to": "2026-01-10T02:06:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260110020650/https://www.branchtrack.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 9,
      "id": "page-ede510764fbdbf101512b839bac5ee48bbf8b1ff7632d3da878eb9e7636148ce:5b3c0df7c89c6e66fcf083a09e62d37c7db8f6f7e3c4ca49ec39080ba955896c:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260607113356/https://www.branchtrack.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-06-07T11:33:56.000Z",
        "to": "2026-11-05T12:09:45.436Z"
      },
      "evidence": "https://www.branchtrack.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Branchtrack shifts to demo-led experiential learning platform",
    "summary": "Branchtrack’s site messaging has evolved toward an experiential learning platform, while access and pricing have moved from self-serve toward demo-based engagement. Recent updates include a new homepage headline and removal of public pricing information.",
    "points": [
      {
        "text": "Between July 2024 and January 2026, Branchtrack changed its homepage headline to “Experiential Learning Platform Designed to Reduce Costs”.",
        "kind": "fact",
        "changes": [
          7
        ]
      },
      {
        "text": "Between July 2024 and January 2026, Branchtrack dropped its free sign-up and began asking visitors to book a demo.",
        "kind": "fact",
        "changes": [
          8
        ]
      },
      {
        "text": "Between June 2026 and November 2026, Branchtrack removed its pricing page link.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "The combination of demo-first access and removal of the pricing page link between July 2024 and November 2026 suggests a move away from transparent self-serve pricing toward more sales-mediated engagements.",
        "kind": "interpretation",
        "changes": [
          8,
          9
        ]
      }
    ],
    "written_at": "2026-11-07T21:10:35.060Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Branchtrack” company record, https://startuphistory.org/c/branchtrack.com"
}