{
  "company": {
    "name": "Braintrust",
    "website": "https://braintrust.dev/",
    "record": "https://startuphistory.org/c/braintrust.dev"
  },
  "status": null,
  "history_since": "2024-04-19T07:19:33.000Z",
  "baseline": {
    "snapshot_id": "77c32c431dcbc9f4a945785afb1b02551a92736fcae8f8a3118ebb0d7ab2fba6",
    "observed_at": "2024-04-19T07:19:33.000Z",
    "headline": "Stop developing AI in the dark",
    "description": "Rapidly ship AI without guesswork",
    "evidence": "https://web.archive.org/web/20240419071933/https://www.braintrust.dev/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 2,
  "last_checked": "2026-11-06T14:29:37.753Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-07-12T18:30:59.000Z",
      "variants": [
        {
          "headline": "Stop developing AI in the dark",
          "subhead": "Rapidly ship AI without guesswork",
          "observed_at": "2024-04-19T07:19:33.000Z",
          "evidence": "https://web.archive.org/web/20240419071933/https://www.braintrust.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Stop developing AI in the dark",
          "subhead": "Rapidly ship AI without guesswork",
          "observed_at": "2024-07-12T18:30:59.000Z",
          "evidence": "https://web.archive.org/web/20240712183059/https://www.braintrust.dev/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Stop developing AI in the dark",
      "subhead": "Rapidly ship AI without guesswork",
      "from": "2024-04-19T07:19:33.000Z",
      "to": "2024-07-12T18:30:59.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240712183059/https://www.braintrust.dev/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-04-19T07:19:33.000Z",
          "to": "2024-07-12T18:30:59.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-08-03T20:40:03.000Z",
      "variants": [
        {
          "headline": "Ship LLM products that work.",
          "subhead": "The end-to-end platform for building world-class AI products",
          "observed_at": "2025-01-03T19:49:14.000Z",
          "evidence": "https://web.archive.org/web/20250103194914/https://www.braintrust.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Ship LLM products that work.",
          "subhead": "The end-to-end platform for building world-class AI products",
          "observed_at": "2025-07-01T16:15:44.000Z",
          "evidence": "https://web.archive.org/web/20250701161544/https://www.braintrust.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Ship LLM products that work.",
          "subhead": null,
          "observed_at": "2025-08-03T20:40:03.000Z",
          "evidence": "https://web.archive.org/web/20250803204003/https://www.braintrust.dev/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Ship LLM products that work.",
      "subhead": null,
      "from": "2025-01-03T19:49:14.000Z",
      "to": "2025-08-03T20:40:03.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250803204003/https://www.braintrust.dev/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-03T19:49:14.000Z",
          "to": "2025-08-03T20:40:03.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-03T06:16:20.000Z",
      "variants": [
        {
          "headline": "Iterate, eval, ship",
          "subhead": null,
          "observed_at": "2025-11-02T22:40:12.000Z",
          "evidence": "https://web.archive.org/web/20251102224012/https://www.braintrust.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Iterate, eval, ship",
          "subhead": null,
          "observed_at": "2026-01-03T06:16:20.000Z",
          "evidence": "https://web.archive.org/web/20260103061620/https://www.braintrust.dev/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Iterate, eval, ship",
      "subhead": null,
      "from": "2025-11-02T22:40:12.000Z",
      "to": "2026-01-03T06:16:20.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260103061620/https://www.braintrust.dev/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-11-02T22:40:12.000Z",
          "to": "2026-01-03T06:16:20.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:29:37.753Z",
      "variants": [
        {
          "headline": "Ship quality AI at scale",
          "subhead": "Ship quality AI at scale. Braintrust is the AI observability platform for tracing production, running evals, and catching regressions before they reach users.",
          "observed_at": "2026-07-09T14:40:22.000Z",
          "evidence": "https://web.archive.org/web/20260709144022/https://www.braintrust.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Ship quality AI at scale",
          "subhead": "Ship quality AI at scale. Braintrust is the AI observability platform for tracing production, running evals, and catching regressions before they reach users.",
          "observed_at": "2026-07-20T10:03:11.000Z",
          "evidence": "https://web.archive.org/web/20260720100311/https://www.braintrust.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Ship quality agents at scale",
          "subhead": "Ship quality agents at scale. Braintrust is the AI observability platform for tracing production, running evals, and catching regressions before they reach users.",
          "observed_at": "2026-10-21T12:51:39.000Z",
          "evidence": "https://web.archive.org/web/20261021125139/https://www.braintrust.dev/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Ship quality agents at scale",
          "subhead": "Ship quality agents at scale. Braintrust is the AI observability platform for tracing production, running evals, and catching regressions before they reach users.",
          "observed_at": "2026-11-05T12:09:29.858Z",
          "evidence": "https://www.braintrust.dev/",
          "evidence_kind": "live_capture"
        },
        {
          "headline": "Ship quality agents at scale",
          "subhead": "Ship quality agents at scale. Braintrust is the AI observability platform for tracing production, running evals, and catching regressions before they reach users.",
          "observed_at": "2026-11-06T14:29:37.753Z",
          "evidence": "https://www.braintrust.dev/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Ship quality agents at scale",
      "subhead": "Ship quality agents at scale. Braintrust is the AI observability platform for tracing production, running evals, and catching regressions before they reach users.",
      "from": "2026-07-09T14:40:22.000Z",
      "to": "2026-11-06T14:29:37.753Z",
      "captures": 5,
      "evidence": "https://www.braintrust.dev/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-09T14:40:22.000Z",
          "to": "2026-11-06T14:29:37.753Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-90d213797097eea1a583a174d54371fb07666be9263d6acc664e10e90097cfa0:dbeb4d346d6e3cdd44c42cdfc213eae3eac95d8e850dac5fdaf8e69ec9249d84:headline:00f503dd0b4c44f3",
      "before_evidence": "https://web.archive.org/web/20240712183059/https://www.braintrust.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Stop developing AI in the dark” to “Ship LLM products that work.”.",
      "between": {
        "from": "2024-07-12T18:30:59.000Z",
        "to": "2025-01-03T19:49:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20250103194914/https://www.braintrust.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-c760a18f587dd95d4316523185b7aca30cafa3934d826bc63373a355e7828253:fff5822d2a254a3ed8036e6dbaf93f7387e62c55be6e47c12a572f4c8d856829:headline:39c69e2d4aeb4338",
      "before_evidence": "https://web.archive.org/web/20250803204003/https://www.braintrust.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Ship LLM products that work.” to “Iterate, eval, ship”.",
      "between": {
        "from": "2025-08-03T20:40:03.000Z",
        "to": "2025-11-02T22:40:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20251102224012/https://www.braintrust.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-c760a18f587dd95d4316523185b7aca30cafa3934d826bc63373a355e7828253:fff5822d2a254a3ed8036e6dbaf93f7387e62c55be6e47c12a572f4c8d856829:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250803204003/https://www.braintrust.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-08-03T20:40:03.000Z",
        "to": "2025-11-02T22:40:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20251102224012/https://www.braintrust.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 4,
      "id": "page-fff5822d2a254a3ed8036e6dbaf93f7387e62c55be6e47c12a572f4c8d856829:d75d73fa9b101a0d5ea2d06b9fc7c713e87dc337b94465260d6a7476f6b92728:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20251102224012/https://www.braintrust.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-11-02T22:40:12.000Z",
        "to": "2026-01-03T06:16:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103061620/https://www.braintrust.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 5,
      "id": "page-d75d73fa9b101a0d5ea2d06b9fc7c713e87dc337b94465260d6a7476f6b92728:782616d83413ffceecc01e602a67523ea164dcfd90a98a51ae50b89f7498913f:headline:08018344d378aa7b",
      "before_evidence": "https://web.archive.org/web/20260103061620/https://www.braintrust.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Iterate, eval, ship” to “Ship quality AI at scale”.",
      "between": {
        "from": "2026-01-03T06:16:20.000Z",
        "to": "2026-07-09T14:40:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709144022/https://www.braintrust.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-d75d73fa9b101a0d5ea2d06b9fc7c713e87dc337b94465260d6a7476f6b92728:782616d83413ffceecc01e602a67523ea164dcfd90a98a51ae50b89f7498913f:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20260103061620/https://www.braintrust.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2026-01-03T06:16:20.000Z",
        "to": "2026-07-09T14:40:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709144022/https://www.braintrust.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    }
  ],
  "update": {
    "headline": "Braintrust updates homepage messaging and compliance claims",
    "summary": "Braintrust has revised its homepage headlines, now highlights SOC 2 and HIPAA compliance, and shifted from free sign-ups to a demo-based flow.",
    "points": [
      {
        "text": "Between July 2024 and January 2025, Braintrust changed its homepage headline from “Stop developing AI in the dark” to “Ship LLM products that work.”",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between August 2025 and November 2025, Braintrust changed its homepage headline from “Ship LLM products that work.” to “Iterate, eval, ship”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between August 2025 and November 2025, Braintrust’s homepage began stating SOC 2 compliance, and between January 2026 and July 2026 it began stating HIPAA compliance.",
        "kind": "fact",
        "changes": [
          3,
          6
        ]
      },
      {
        "text": "Between November 2025 and January 2026, Braintrust dropped its free sign-up and began asking visitors to book a demo, which may suggest a shift toward a more sales-led go-to-market approach.",
        "kind": "interpretation",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:41:53.739Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Braintrust” company record, https://startuphistory.org/c/braintrust.dev"
}