{
  "company": {
    "name": "Box",
    "website": "https://box.com/",
    "record": "https://startuphistory.org/c/box.com"
  },
  "status": null,
  "history_since": "2008-02-03T14:03:44.000Z",
  "baseline": {
    "snapshot_id": "0f494d0f1989d02e8ef7cedf287c9f36db434d038faf5839944a86379a1c29b1",
    "observed_at": "2008-02-03T14:03:44.000Z",
    "headline": "box.com - Join the Thousands Who Use Us Every Day to Find Any Kind of Box.",
    "description": "Welcome to box.com!We know---finding the right boxes, packing or storage solution you need is a MAJOR chore. Fortunately, there is an easier way---and it is right here! Box.com is the source to find a",
    "evidence": "https://web.archive.org/web/20080203140344/http://box.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:29:37.753Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2009-01-29T08:20:49.000Z",
      "variants": [
        {
          "headline": "box.com - Join the Thousands Who Use Us Every Day to Find Any Kind of Box.",
          "subhead": "Welcome to box.com!We know---finding the right boxes, packing or storage solution you need is a MAJOR chore. Fortunately, there is an easier way---and it is right here! Box.com is the source to find a",
          "observed_at": "2008-02-03T14:03:44.000Z",
          "evidence": "https://web.archive.org/web/20080203140344/http://box.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "box.com - Join the Thousands Who Use Us Every Day to Find Any Kind of Box.",
          "subhead": "Welcome to box.com!We know---finding the right boxes, packing or storage solution you need is a MAJOR chore. Fortunately, there is an easier way---and it is right here! Box.com is the source to find a",
          "observed_at": "2009-01-29T08:20:49.000Z",
          "evidence": "https://web.archive.org/web/20090129082049/http://box.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "box.com - Join the Thousands Who Use Us Every Day to Find Any Kind of Box.",
      "subhead": "Welcome to box.com!We know---finding the right boxes, packing or storage solution you need is a MAJOR chore. Fortunately, there is an easier way---and it is right here! Box.com is the source to find a",
      "from": "2008-02-03T14:03:44.000Z",
      "to": "2009-01-29T08:20:49.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20090129082049/http://box.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2008-02-03T14:03:44.000Z",
          "to": "2009-01-29T08:20:49.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-07-05T20:42:40.000Z",
      "variants": [
        {
          "headline": "Simple, Secure Sharing from Anywhere",
          "subhead": "Collaboration tools adopted by over 100,000 companies globally. Box simplifies online file storage, replaces FTP and connects teams in online workspaces.",
          "observed_at": "2012-01-01T02:02:39.000Z",
          "evidence": "https://web.archive.org/web/20120101020239/https://www.box.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Simple, Secure Sharing from Anywhere",
          "subhead": "Collaboration tools adopted by over 140,000 companies globally. Box simplifies online file storage, replaces FTP and connects teams in online workspaces.",
          "observed_at": "2013-01-14T20:09:49.000Z",
          "evidence": "https://web.archive.org/web/20130114200949/https://www.box.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Simple, Secure Sharing from Anywhere",
          "subhead": "Collaboration tools adopted by over 200,000 companies globally. Box simplifies online file storage, replaces FTP and connects teams in online workspaces.",
          "observed_at": "2014-02-02T20:51:50.000Z",
          "evidence": "https://web.archive.org/web/20140202205150/https://www.box.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Box | Free Cloud Storage, Secure Content & Online File Sharing",
          "subhead": "Box offers free cloud storage and file sharing services that enables you to securely share and access files online.",
          "observed_at": "2014-07-24T22:21:53.000Z",
          "evidence": "https://web.archive.org/web/20140724222153/https://www.box.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Box | Secure Content & Online File Sharing for Businesses",
          "subhead": "Box offers secure content management and collaboration for individuals, teams and businesses, enabling secure file sharing and access to your files online.",
          "observed_at": "2015-07-05T00:31:21.000Z",
          "evidence": "https://web.archive.org/web/20150705003121/https://www.box.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Box | Secure Content & Online File Sharing for Businesses",
          "subhead": "Box offers secure content management and collaboration for individuals, teams and businesses, enabling secure file sharing and access to your files online.",
          "observed_at": "2016-07-05T20:42:40.000Z",
          "evidence": "https://web.archive.org/web/20160705204240/https://www.box.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Box | Secure Content & Online File Sharing for Businesses",
      "subhead": "Box offers secure content management and collaboration for individuals, teams and businesses, enabling secure file sharing and access to your files online.",
      "from": "2012-01-01T02:02:39.000Z",
      "to": "2016-07-05T20:42:40.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20160705204240/https://www.box.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2012-01-01T02:02:39.000Z",
          "to": "2016-07-05T20:42:40.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-01T22:14:45.000Z",
      "variants": [
        {
          "headline": "Work as One.",
          "subhead": "Box is changing how you manage content across your business from simple file sharing to building custom apps.",
          "observed_at": "2017-07-01T01:13:36.000Z",
          "evidence": "https://web.archive.org/web/20170701011336/https://www.box.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Work as One.",
          "subhead": "Box is changing how you manage content across your business from simple file sharing to building custom apps.",
          "observed_at": "2018-07-01T22:14:45.000Z",
          "evidence": "https://web.archive.org/web/20180701221445/https://www.box.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Work as One.",
      "subhead": "Box is changing how you manage content across your business from simple file sharing to building custom apps.",
      "from": "2017-07-01T01:13:36.000Z",
      "to": "2018-07-01T22:14:45.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180701221445/https://www.box.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-07-01T01:13:36.000Z",
          "to": "2018-07-01T22:14:45.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-21061dfbd0f6276cdb7cbd0003a37dd51d0780724ed716dafa33707eef2a7abe:738fec6f576b8f9922b696a48a74f920b0c6bf8b4358ec3333a60b5ee3997a92:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20090129082049/http://box.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2009-01-29T08:20:49.000Z",
        "to": "2012-01-01T02:02:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20120101020239/https://www.box.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-21061dfbd0f6276cdb7cbd0003a37dd51d0780724ed716dafa33707eef2a7abe:738fec6f576b8f9922b696a48a74f920b0c6bf8b4358ec3333a60b5ee3997a92:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20090129082049/http://box.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2009-01-29T08:20:49.000Z",
        "to": "2012-01-01T02:02:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20120101020239/https://www.box.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-21061dfbd0f6276cdb7cbd0003a37dd51d0780724ed716dafa33707eef2a7abe:738fec6f576b8f9922b696a48a74f920b0c6bf8b4358ec3333a60b5ee3997a92:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20090129082049/http://box.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2009-01-29T08:20:49.000Z",
        "to": "2012-01-01T02:02:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20120101020239/https://www.box.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-738fec6f576b8f9922b696a48a74f920b0c6bf8b4358ec3333a60b5ee3997a92:17685aa4f1d7e8015aff0247a8687f38a33179ff71c5b6046f07608ac677f322:traction:7f98ef4c565ce15f",
      "before_evidence": "https://web.archive.org/web/20120101020239/https://www.box.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “140,000 businesses” on its homepage (was “100,000 businesses”).",
      "between": {
        "from": "2012-01-01T02:02:39.000Z",
        "to": "2013-01-14T20:09:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20130114200949/https://www.box.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 5,
      "id": "page-17685aa4f1d7e8015aff0247a8687f38a33179ff71c5b6046f07608ac677f322:6eb3c1f82177dbe3c7aae1fc0416c0fb0503cf312ec4e68530abad43018ab49e:traction:6f5eae8a39006c2a",
      "before_evidence": "https://web.archive.org/web/20130114200949/https://www.box.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “200,000 businesses” on its homepage (was “140,000 businesses”).",
      "between": {
        "from": "2013-01-14T20:09:49.000Z",
        "to": "2014-02-02T20:51:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20140202205150/https://www.box.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "page-6eb3c1f82177dbe3c7aae1fc0416c0fb0503cf312ec4e68530abad43018ab49e:f1d5da70d3b8adac356be686027db275a43945cfeea92c56f3738060ef6e9c2b:traction:59f6583670d72364",
      "before_evidence": "https://web.archive.org/web/20140202205150/https://www.box.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “240,000 Businesses” on its homepage (was “200,000 businesses”).",
      "between": {
        "from": "2014-02-02T20:51:50.000Z",
        "to": "2014-07-24T22:21:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20140724222153/https://www.box.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 7,
      "id": "page-6e18be33861f76270dd757df6167d65e1b252e0b9c63f1e15b142eac9b0e199f:7fd4be6afa71294d781557341e8d0561fec7da754eae6d6e33a20bb2f6525248:compliance:1e937143af689a25",
      "before_evidence": "https://web.archive.org/web/20150705003121/https://www.box.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA, ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2015-07-05T00:31:21.000Z",
        "to": "2016-07-05T20:42:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20160705204240/https://www.box.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 8,
      "id": "page-7fd4be6afa71294d781557341e8d0561fec7da754eae6d6e33a20bb2f6525248:7652129f120003839c79802dd757db749e4e74beff24c463a69c873bd59d4a50:compliance:867eb08d6813ea4f",
      "before_evidence": "https://web.archive.org/web/20160705204240/https://www.box.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states FEDRAMP and PCI DSS compliance on its homepage.",
      "between": {
        "from": "2016-07-05T20:42:40.000Z",
        "to": "2017-07-01T01:13:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20170701011336/https://www.box.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-fedramp"
    },
    {
      "n": 9,
      "id": "classifier-386a112aacb6244b364a0b7d3e8f11bc189d75691c5643f682c69358629221f4:7a46e0d157cc0f95b75c7a03f0f952a7102735103b4d3fac6474070742824f8f:repositioning",
      "before_evidence": "https://web.archive.org/web/20180701221445/https://www.box.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Work as One.” to “Content + AI”.",
      "between": {
        "from": "2018-07-01T22:14:45.000Z",
        "to": "2025-11-03T18:20:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103182019/https://www.box.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-7a46e0d157cc0f95b75c7a03f0f952a7102735103b4d3fac6474070742824f8f:56134da5726e8e59be9ffe54b18e8e5ad5587df43b6b938a049211953ce06395:logos:0fc3dd7ac4c91aab",
      "before_evidence": "https://web.archive.org/web/20251103182019/https://www.box.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: U.S. Air Force.",
      "between": {
        "from": "2025-11-03T18:20:19.000Z",
        "to": "2026-02-03T16:32:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260203163250/https://www.box.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-5e6f13c8987558be13ac596e65f156cc8e2ba17ed2f3e261924c4c23a00101da:62c7dbc32148b9df3aad0efe1f5caee64be283ab5b38c2e67770c447ca7c421f:logos:aa744bec11eb285f",
      "before_evidence": "https://web.archive.org/web/20260503022158/https://www.box.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Cisco, NASA, Samsung Semiconductor, Uber, Spotify and Robinhood.",
      "between": {
        "from": "2026-05-03T02:21:58.000Z",
        "to": "2026-10-27T02:44:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20261027024453/https://www.box.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Box” company record, https://startuphistory.org/c/box.com"
}