{
  "company": {
    "name": "Botany.io",
    "website": "https://botany.io/",
    "record": "https://startuphistory.org/c/botany.io"
  },
  "status": {
    "kind": "domain_lost",
    "label": "Domain no longer shows company",
    "summary": "Its domain now shows a page that is not the company's (“The domain name Botany.io is for sale”). This does not establish whether the company shut down.",
    "seen": {
      "between": {
        "from": "2022-08-14T05:51:28.000Z",
        "to": "2024-04-13T16:14:16.000Z"
      }
    }
  },
  "history_since": "2020-10-20T22:22:18.000Z",
  "baseline": {
    "snapshot_id": "58148049bcea6926aefab773e7c64f0d76b6b2a6119e5182c8f2e8811d1fa36b",
    "observed_at": "2020-10-20T22:22:18.000Z",
    "headline": "Empower Your Engineering Team to Grow",
    "description": null,
    "evidence": "https://web.archive.org/web/20201020222218/https://www.botany.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2021-07-25T14:54:11.000Z",
      "variants": [
        {
          "headline": "Empower Your Engineering Team to Grow",
          "subhead": null,
          "observed_at": "2020-10-20T22:22:18.000Z",
          "evidence": "https://web.archive.org/web/20201020222218/https://www.botany.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Empower Your Engineering Team to Grow",
          "subhead": null,
          "observed_at": "2021-01-25T06:27:15.000Z",
          "evidence": "https://web.archive.org/web/20210125062715/https://www.botany.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The intelligent virtual coach for your software engineering team",
          "subhead": "Botany is a smart virtual assistant built to transform your engineering team.",
          "observed_at": "2021-07-25T14:54:11.000Z",
          "evidence": "https://web.archive.org/web/20210725145411/https://www.botany.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The intelligent virtual coach for your software engineering team",
      "subhead": "Botany is a smart virtual assistant built to transform your engineering team.",
      "from": "2020-10-20T22:22:18.000Z",
      "to": "2021-07-25T14:54:11.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20210725145411/https://www.botany.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-10-20T22:22:18.000Z",
          "to": "2021-07-25T14:54:11.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-08-14T05:51:28.000Z",
      "variants": [
        {
          "headline": "Happier & Better Engineering Teams",
          "subhead": "Botany is a smart virtual assistant built to transform your engineering team.",
          "observed_at": "2022-03-17T08:28:57.000Z",
          "evidence": "https://web.archive.org/web/20220317082857/https://www.botany.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Happier & Better Engineering Teams",
          "subhead": "Botany is a smart virtual assistant built to transform your engineering team.",
          "observed_at": "2022-08-14T05:51:28.000Z",
          "evidence": "https://web.archive.org/web/20220814055128/https://www.botany.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Happier & Better Engineering Teams",
      "subhead": "Botany is a smart virtual assistant built to transform your engineering team.",
      "from": "2022-03-17T08:28:57.000Z",
      "to": "2022-08-14T05:51:28.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220814055128/https://www.botany.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-03-17T08:28:57.000Z",
          "to": "2022-08-14T05:51:28.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-6c53928dea2dbae5a53c0e72db153d18423822a7671c1b2c3c2dc77760a3a938:c7868a037af99d21e017561392529fc269ae0a1ac20e325bf56c80151890c6c5:headline:c57035246b1c83ea",
      "before_evidence": "https://web.archive.org/web/20210125062715/https://www.botany.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Empower Your Engineering Team to Grow” to “The intelligent virtual coach for your software engineering team”.",
      "between": {
        "from": "2021-01-25T06:27:15.000Z",
        "to": "2021-07-25T14:54:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20210725145411/https://www.botany.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-6c53928dea2dbae5a53c0e72db153d18423822a7671c1b2c3c2dc77760a3a938:c7868a037af99d21e017561392529fc269ae0a1ac20e325bf56c80151890c6c5:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20210125062715/https://www.botany.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2021-01-25T06:27:15.000Z",
        "to": "2021-07-25T14:54:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20210725145411/https://www.botany.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-c7868a037af99d21e017561392529fc269ae0a1ac20e325bf56c80151890c6c5:b11eddb7bdafc177f891c70d269c278b1f765f74e2707d712fbf8f0818a5d604:headline:46d108db655b4781",
      "before_evidence": "https://web.archive.org/web/20210725145411/https://www.botany.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The intelligent virtual coach for your software engineering team” to “Happier & Better Engineering Teams”.",
      "between": {
        "from": "2021-07-25T14:54:11.000Z",
        "to": "2022-03-17T08:28:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20220317082857/https://www.botany.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-8409084f4d87b25c818600a2ae877133d67e313d43a5f03d3fce6167dfc81a22:fa427bcc5435d236b04d6d5c5438ddbe76b7466a6c201a429b4613c6d629990b:domain_lost:93f4509f548c7156",
      "before_evidence": "https://web.archive.org/web/20220814055128/https://www.botany.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "domain_lost",
      "label": "Domain no longer shows company",
      "summary": "Its domain now shows a page that is not the company's (“The domain name Botany.io is for sale”). This does not establish whether the company shut down.",
      "between": {
        "from": "2022-08-14T05:51:28.000Z",
        "to": "2024-04-13T16:14:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20240413161416/https://botany.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/domain-lost"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Botany.io” company record, https://startuphistory.org/c/botany.io"
}