{
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    "name": "Borrowing Magnolia",
    "website": "https://borrowingmagnolia.com/",
    "record": "https://startuphistory.org/c/borrowingmagnolia.com"
  },
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    "description": null,
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    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
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  "last_checked": "2026-11-06T14:29:37.753Z",
  "live_status": null,
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      "variants": [
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        {
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          "subhead": "Buy & sell pre-owned, used, new, and sample wedding dresses. Find your affordable wedding dresses here.",
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        {
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          "subhead": "Buy & sell pre-owned, used, new, and sample wedding dresses. Find your affordable wedding dresses here.",
          "observed_at": "2026-07-13T18:22:02.000Z",
          "evidence": "https://web.archive.org/web/20260713182202/https://www.borrowingmagnolia.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Find your perfect dress and then give it a second life",
          "subhead": "Buy & sell pre-owned, used, new, and sample wedding dresses. Find your affordable wedding dresses here.",
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      "subhead": "Buy & sell pre-owned, used, new, and sample wedding dresses. Find your affordable wedding dresses here.",
      "from": "2022-07-01T17:27:11.000Z",
      "to": "2026-11-06T14:29:37.753Z",
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          "to": "2026-11-06T14:29:37.753Z"
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  "changes": [
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      "before_evidence": "https://web.archive.org/web/20150905223040/https://www.borrowingmagnolia.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Borrow or Buy Your Dream Designer Gown” to “Ready to find your dream dress?”.",
      "between": {
        "from": "2015-09-05T22:30:40.000Z",
        "to": "2016-10-09T11:31:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20161009113138/https://www.borrowingmagnolia.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 2,
      "id": "page-abb50dab9f728adadf8ce5efb12d17e5ae312976767164620f21030edd24d772:123570237de4b56e7c2ff7e1889a1e680d4cad8680ecfc024877fa0031b407dc:headline:94a80abfc4b5b98c",
      "before_evidence": "https://web.archive.org/web/20190723110819/https://www.borrowingmagnolia.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Discover Your Dream Wedding Dress” to “How the Modern Bride Does the Dress”.",
      "between": {
        "from": "2019-07-23T11:08:19.000Z",
        "to": "2021-01-20T03:03:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20210120030321/https://www.borrowingmagnolia.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-123570237de4b56e7c2ff7e1889a1e680d4cad8680ecfc024877fa0031b407dc:376177d70db23a21d2ba9f8107733abf2aad0a49dbaa15b920304f8d83193c21:headline:bb9358113a448311",
      "before_evidence": "https://web.archive.org/web/20210120030321/https://www.borrowingmagnolia.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “How the Modern Bride Does the Dress” to “Find your perfect dress and then give it a second life”.",
      "between": {
        "from": "2021-01-20T03:03:21.000Z",
        "to": "2022-07-01T17:27:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701172711/https://www.borrowingmagnolia.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Borrowing Magnolia revises homepage wedding dress messaging",
    "summary": "Borrowing Magnolia has updated its homepage headlines several times, adjusting how it describes its wedding dress offering and adding language about giving dresses a second life.",
    "points": [
      {
        "text": "Between September 2015 and October 2016, Borrowing Magnolia changed its homepage headline from “Borrow or Buy Your Dream Designer Gown” to “Ready to find your dream dress?”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2019 and January 2021, the homepage headline changed from “Discover Your Dream Wedding Dress” to “How the Modern Bride Does the Dress”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between January 2021 and July 2022, the homepage headline changed from “How the Modern Bride Does the Dress” to “Find your perfect dress and then give it a second life”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The introduction of the phrase “give it a second life” between January 2021 and July 2022 may suggest greater emphasis on reuse or resale of dresses.",
        "kind": "interpretation",
        "changes": [
          3
        ]
      }
    ],
    "written_at": "2026-11-07T15:43:58.723Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Borrowing Magnolia” company record, https://startuphistory.org/c/borrowingmagnolia.com"
}