{
  "company": {
    "name": "BOOMROOM Fitness",
    "website": "https://boomroom.fit/",
    "record": "https://startuphistory.org/c/boomroom.fit"
  },
  "status": null,
  "history_since": "2021-12-01T16:54:55.000Z",
  "baseline": {
    "snapshot_id": "8aa8a17a464da041ed92c9fa26f0de437ecc92ed513b338c5aac09738aea0434",
    "observed_at": "2021-12-01T16:54:55.000Z",
    "headline": "JOIN THE BOOM.",
    "description": "We are an upbeat community giving fitness instructors the best tools and space to teach LIVE virtual classes.",
    "evidence": "https://web.archive.org/web/20211201165455/https://www.boomroom.fit/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2021-12-01T16:54:55.000Z",
      "variants": [
        {
          "headline": "JOIN THE BOOM.",
          "subhead": "We are an upbeat community giving fitness instructors the best tools and space to teach LIVE virtual classes.",
          "observed_at": "2021-12-01T16:54:55.000Z",
          "evidence": "https://web.archive.org/web/20211201165455/https://www.boomroom.fit/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "JOIN THE BOOM.",
      "subhead": "We are an upbeat community giving fitness instructors the best tools and space to teach LIVE virtual classes.",
      "from": "2021-12-01T16:54:55.000Z",
      "to": "2021-12-01T16:54:55.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20211201165455/https://www.boomroom.fit/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-12-01T16:54:55.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-30T02:27:00.000Z",
      "variants": [
        {
          "headline": "Equipping fit PROS to host SUPERIOR virtual experiences",
          "subhead": "BOOMROOM is a business management + video hosting tool that connects top fitness entrepreneurs to clients.",
          "observed_at": "2022-07-30T02:27:00.000Z",
          "evidence": "https://web.archive.org/web/20220730022700/https://www.boomroom.fit/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Equipping fit PROS to host SUPERIOR virtual experiences",
      "subhead": "BOOMROOM is a business management + video hosting tool that connects top fitness entrepreneurs to clients.",
      "from": "2022-07-30T02:27:00.000Z",
      "to": "2022-07-30T02:27:00.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220730022700/https://www.boomroom.fit/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-30T02:27:00.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-02-23T20:38:48.000Z",
      "variants": [
        {
          "headline": "OWN YOUR BUSINESS. OWN YOUR TIME.",
          "subhead": "Turn your expertise into a scalable business with ease. BOOMROOM provides you with the platform and personalized business business coaching to take you and your fitness business to the next level.",
          "observed_at": "2023-02-03T13:09:07.000Z",
          "evidence": "https://web.archive.org/web/20230203130907/https://www.boomroom.fit/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "OWN YOUR BUSINESS. OWN YOUR TIME.",
          "subhead": "Turn your expertise into a scalable business with ease. BOOMROOM provides you with the platform and personalized business business coaching to take you and your fitness business to the next level.",
          "observed_at": "2023-10-05T02:11:07.000Z",
          "evidence": "https://web.archive.org/web/20231005021107/https://www.boomroom.fit/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "OWN YOUR BUSINESS. OWN YOUR TIME.",
          "subhead": "Turn your expertise into a scalable business with ease. BOOMROOM provides you with the platform and personalized business business coaching to take you and your fitness business to the next level.",
          "observed_at": "2024-02-23T20:38:48.000Z",
          "evidence": "https://web.archive.org/web/20240223203848/https://www.boomroom.fit/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "OWN YOUR BUSINESS. OWN YOUR TIME.",
      "subhead": "Turn your expertise into a scalable business with ease. BOOMROOM provides you with the platform and personalized business business coaching to take you and your fitness business to the next level.",
      "from": "2023-02-03T13:09:07.000Z",
      "to": "2024-02-23T20:38:48.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20240223203848/https://www.boomroom.fit/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-02-03T13:09:07.000Z",
          "to": "2024-02-23T20:38:48.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-8aa8a17a464da041ed92c9fa26f0de437ecc92ed513b338c5aac09738aea0434:fe8106764217cc8e7c946b398d4a31bd42279794a23b59a4325f207acf36b7e1:headline:0e200a612fa7e9ba",
      "before_evidence": "https://web.archive.org/web/20211201165455/https://www.boomroom.fit/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “JOIN THE BOOM.” to “Equipping fit PROS to host SUPERIOR virtual experiences”.",
      "between": {
        "from": "2021-12-01T16:54:55.000Z",
        "to": "2022-07-30T02:27:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20220730022700/https://www.boomroom.fit/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-8aa8a17a464da041ed92c9fa26f0de437ecc92ed513b338c5aac09738aea0434:fe8106764217cc8e7c946b398d4a31bd42279794a23b59a4325f207acf36b7e1:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20211201165455/https://www.boomroom.fit/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2021-12-01T16:54:55.000Z",
        "to": "2022-07-30T02:27:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20220730022700/https://www.boomroom.fit/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-fe8106764217cc8e7c946b398d4a31bd42279794a23b59a4325f207acf36b7e1:b291483754b0f3d89a9032e4a4eb1a75f4b2832cd3572102cc0d71b4f8fa5780:headline:2e39b28abc08d113",
      "before_evidence": "https://web.archive.org/web/20220730022700/https://www.boomroom.fit/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Equipping fit PROS to host SUPERIOR virtual experiences” to “OWN YOUR BUSINESS. OWN YOUR TIME.”.",
      "between": {
        "from": "2022-07-30T02:27:00.000Z",
        "to": "2023-02-03T13:09:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20230203130907/https://www.boomroom.fit/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-fe8106764217cc8e7c946b398d4a31bd42279794a23b59a4325f207acf36b7e1:b291483754b0f3d89a9032e4a4eb1a75f4b2832cd3572102cc0d71b4f8fa5780:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20220730022700/https://www.boomroom.fit/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2022-07-30T02:27:00.000Z",
        "to": "2023-02-03T13:09:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20230203130907/https://www.boomroom.fit/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": {
    "headline": "BOOMROOM Fitness adjusts messaging and signup flow",
    "summary": "BOOMROOM Fitness has changed its homepage messaging and shifted from free sign-up to a demo-based approach.",
    "points": [
      {
        "text": "Between December 2021 and July 2022, BOOMROOM Fitness changed its homepage headline from “JOIN THE BOOM.” to “Equipping fit PROS to host SUPERIOR virtual experiences”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between December 2021 and July 2022, BOOMROOM Fitness added a free sign-up or free trial option on its website.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2022 and February 2023, BOOMROOM Fitness changed its homepage headline to “OWN YOUR BUSINESS. OWN YOUR TIME.”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2022 and February 2023, BOOMROOM Fitness removed its free sign-up option and began asking visitors to book a demo.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:55:37.085Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "same_space": [
    {
      "name": "Kuula",
      "record": "https://startuphistory.org/c/kuula.tv",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "LegitFit",
      "record": "https://startuphistory.org/c/legitfit.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "TrueCoach",
      "record": "https://startuphistory.org/c/truecoach.co",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “BOOMROOM Fitness” company record, https://startuphistory.org/c/boomroom.fit"
}