{
  "company": {
    "name": "Boomi",
    "website": "https://boomi.com/",
    "record": "https://startuphistory.org/c/boomi.com"
  },
  "status": null,
  "history_since": "2008-04-10T00:36:39.000Z",
  "baseline": {
    "snapshot_id": "0a866a6e46cca1d1adf1d990da98ea5dc33d9855475bb3b7e385f1ba887d1a2e",
    "observed_at": "2008-04-10T00:36:39.000Z",
    "headline": "Boomi - Industry Leading Integration Solutions",
    "description": null,
    "evidence": "https://web.archive.org/web/20080410003639/http://www.boomi.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 2,
  "last_checked": "2026-11-06T14:29:37.753Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2008-04-10T00:36:39.000Z",
      "variants": [
        {
          "headline": "Boomi - Industry Leading Integration Solutions",
          "subhead": null,
          "observed_at": "2008-04-10T00:36:39.000Z",
          "evidence": "https://web.archive.org/web/20080410003639/http://www.boomi.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Boomi - Industry Leading Integration Solutions",
      "subhead": null,
      "from": "2008-04-10T00:36:39.000Z",
      "to": "2008-04-10T00:36:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20080410003639/http://www.boomi.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2008-04-10T00:36:39.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-01-11T07:27:08.000Z",
      "variants": [
        {
          "headline": "The Integration Cloud Company ™",
          "subhead": "Boomi AtomSphere, the industry's first integration platform-as-a-service, connects any combination of cloud and on-premise applications without software or appliances. ISVs, integrators, and businesse",
          "observed_at": "2010-01-06T15:53:44.000Z",
          "evidence": "https://web.archive.org/web/20100106155344/http://www.boomi.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 Integration Cloud™",
          "subhead": "Boomi AtomSphere allows you to connect any combination of Cloud, SaaS, or On-Premise applications with no appliances, no software, and no coding.",
          "observed_at": "2012-01-08T14:04:03.000Z",
          "evidence": "https://web.archive.org/web/20120108140403/http://www.boomi.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 Integration Cloud™",
          "subhead": "Boomi AtomSphere allows you to connect any combination of Cloud, SaaS, or On-Premise applications with no appliances, no software, and no coding.",
          "observed_at": "2014-01-08T06:26:43.000Z",
          "evidence": "https://web.archive.org/web/20140108062643/http://www.boomi.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The #1 Integration Cloud | Dell Boomi",
          "subhead": "Boomi AtomSphere allows you to connect any combination of Cloud, SaaS, or On-Premises applications with no appliances, no software, and no coding.",
          "observed_at": "2016-01-11T07:27:08.000Z",
          "evidence": "https://web.archive.org/web/20160111072708/http://www.boomi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The #1 Integration Cloud | Dell Boomi",
      "subhead": "Boomi AtomSphere allows you to connect any combination of Cloud, SaaS, or On-Premises applications with no appliances, no software, and no coding.",
      "from": "2010-01-06T15:53:44.000Z",
      "to": "2016-01-11T07:27:08.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20160111072708/http://www.boomi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2010-01-06T15:53:44.000Z",
          "to": "2016-01-11T07:27:08.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-03T11:29:00.000Z",
      "variants": [
        {
          "headline": "QUICKLY AND EASILY CONNECT YOUR DATA, APPLICATIONS AND PEOPLE",
          "subhead": "The #1 Integration Cloud - Connect Everything, Engage Everywhere and Run Anywhere with Boomi's industry leading iPaaS platform.",
          "observed_at": "2018-07-03T11:29:00.000Z",
          "evidence": "https://web.archive.org/web/20180703112900/https://boomi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "QUICKLY AND EASILY CONNECT YOUR DATA, APPLICATIONS AND PEOPLE",
      "subhead": "The #1 Integration Cloud - Connect Everything, Engage Everywhere and Run Anywhere with Boomi's industry leading iPaaS platform.",
      "from": "2018-07-03T11:29:00.000Z",
      "to": "2018-07-03T11:29:00.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180703112900/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-07-03T11:29:00.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-14T15:39:15.000Z",
      "variants": [
        {
          "headline": "Instantly Connect Everyone to Everything",
          "subhead": "Accelerate your business. Connect everything, engage everywhere and run anywhere with Boomi's industry leading iPaaS platform.",
          "observed_at": "2020-07-14T15:39:15.000Z",
          "evidence": "https://web.archive.org/web/20200714153915/https://boomi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Instantly Connect Everyone to Everything",
      "subhead": "Accelerate your business. Connect everything, engage everywhere and run anywhere with Boomi's industry leading iPaaS platform.",
      "from": "2020-07-14T15:39:15.000Z",
      "to": "2020-07-14T15:39:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200714153915/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-14T15:39:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T17:20:18.000Z",
      "variants": [
        {
          "headline": "Boomi is the integration platform",
          "subhead": "Accelerate your business. Connect everything, engage everywhere and run anywhere with Boomi's industry leading iPaaS platform.",
          "observed_at": "2022-07-01T17:20:18.000Z",
          "evidence": "https://web.archive.org/web/20220701172018/https://boomi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Boomi is the integration platform",
      "subhead": "Accelerate your business. Connect everything, engage everywhere and run anywhere with Boomi's industry leading iPaaS platform.",
      "from": "2022-07-01T17:20:18.000Z",
      "to": "2022-07-01T17:20:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220701172018/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-01T17:20:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-03T02:38:50.000Z",
      "variants": [
        {
          "headline": "Boomi positioned highest for Ability to Execute in the Gartner® Magic Quadrant™ for iPaaS",
          "subhead": "Boomi iPaaS solutions help you power the future of your business with intelligent integration and automation. Connect everything, everywhere, with Boomi.",
          "observed_at": "2024-07-03T02:38:50.000Z",
          "evidence": "https://web.archive.org/web/20240703023850/https://boomi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Boomi positioned highest for Ability to Execute in the Gartner® Magic Quadrant™ for iPaaS",
      "subhead": "Boomi iPaaS solutions help you power the future of your business with intelligent integration and automation. Connect everything, everywhere, with Boomi.",
      "from": "2024-07-03T02:38:50.000Z",
      "to": "2024-07-03T02:38:50.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240703023850/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-03T02:38:50.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-08-03T13:36:56.000Z",
      "variants": [
        {
          "headline": "Unlock hyperproductivity responsibly",
          "subhead": "Boomi iPaaS solutions help you power the future of your business with intelligent integration and automation. Connect everything, everywhere, with Boomi.",
          "observed_at": "2025-08-03T13:36:56.000Z",
          "evidence": "https://web.archive.org/web/20250803133656/https://boomi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Unlock hyperproductivity responsibly",
      "subhead": "Boomi iPaaS solutions help you power the future of your business with intelligent integration and automation. Connect everything, everywhere, with Boomi.",
      "from": "2025-08-03T13:36:56.000Z",
      "to": "2025-08-03T13:36:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250803133656/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-08-03T13:36:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-02-03T10:14:02.000Z",
      "variants": [
        {
          "headline": "Boomi a Leader in the 2025 Gartner® Magic Quadrant™ for API Management",
          "subhead": "Turn complexity into endless possibility with Boomi, a single platform that integrates applications, APIs, data, and AI agents.",
          "observed_at": "2025-11-03T18:14:58.000Z",
          "evidence": "https://web.archive.org/web/20251103181458/https://boomi.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Boomi a Leader in the 2025 Gartner® Magic Quadrant™ for API Management",
          "subhead": "Turn complexity into endless possibility with Boomi, a single platform that integrates applications, APIs, data, and AI agents.",
          "observed_at": "2026-02-03T10:14:02.000Z",
          "evidence": "https://web.archive.org/web/20260203101402/https://boomi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Boomi a Leader in the 2025 Gartner® Magic Quadrant™ for API Management",
      "subhead": "Turn complexity into endless possibility with Boomi, a single platform that integrates applications, APIs, data, and AI agents.",
      "from": "2025-11-03T18:14:58.000Z",
      "to": "2026-02-03T10:14:02.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260203101402/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-11-03T18:14:58.000Z",
          "to": "2026-02-03T10:14:02.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-05-01T04:34:50.000Z",
      "variants": [
        {
          "headline": "The Data Activation Company.",
          "subhead": "Turn complexity into endless possibility with Boomi, a single platform that integrates applications, APIs, data, and AI agents.",
          "observed_at": "2026-05-01T04:34:50.000Z",
          "evidence": "https://web.archive.org/web/20260501043450/https://boomi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Data Activation Company.",
      "subhead": "Turn complexity into endless possibility with Boomi, a single platform that integrates applications, APIs, data, and AI agents.",
      "from": "2026-05-01T04:34:50.000Z",
      "to": "2026-05-01T04:34:50.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260501043450/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-05-01T04:34:50.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-29T21:30:03.000Z",
      "variants": [
        {
          "headline": "The Infrastructure That Turns AI Into Action",
          "subhead": "Turn complexity into endless possibility with Boomi, a single platform that integrates applications, APIs, data, and AI agents.",
          "observed_at": "2026-07-03T22:22:20.000Z",
          "evidence": "https://web.archive.org/web/20260703222220/https://boomi.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Infrastructure That Turns AI Into Action",
          "subhead": "Turn complexity into endless possibility with Boomi, a single platform that integrates applications, APIs, data, and AI agents.",
          "observed_at": "2026-07-29T21:30:03.000Z",
          "evidence": "https://web.archive.org/web/20260729213003/https://boomi.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Infrastructure That Turns AI Into Action",
      "subhead": "Turn complexity into endless possibility with Boomi, a single platform that integrates applications, APIs, data, and AI agents.",
      "from": "2026-07-03T22:22:20.000Z",
      "to": "2026-07-29T21:30:03.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260729213003/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2026-07-03T22:22:20.000Z",
          "to": "2026-07-29T21:30:03.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:29:37.753Z",
      "variants": [
        {
          "headline": "Critical Infrastructure for Enterprise AI",
          "subhead": "Turn complexity into endless possibility with Boomi, a single platform that integrates applications, APIs, data, and AI agents.",
          "observed_at": "2026-10-27T00:53:44.000Z",
          "evidence": "https://web.archive.org/web/20261027005344/https://boomi.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Critical Infrastructure for Enterprise AI",
          "subhead": "Turn complexity into endless possibility with Boomi, a single platform that integrates applications, APIs, data, and AI agents.",
          "observed_at": "2026-11-05T12:06:52.257Z",
          "evidence": "https://boomi.com/",
          "evidence_kind": "live_capture"
        },
        {
          "headline": "Critical Infrastructure for Enterprise AI",
          "subhead": "Turn complexity into endless possibility with Boomi, a single platform that integrates applications, APIs, data, and AI agents.",
          "observed_at": "2026-11-06T14:29:37.753Z",
          "evidence": "https://boomi.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Critical Infrastructure for Enterprise AI",
      "subhead": "Turn complexity into endless possibility with Boomi, a single platform that integrates applications, APIs, data, and AI agents.",
      "from": "2026-10-27T00:53:44.000Z",
      "to": "2026-11-06T14:29:37.753Z",
      "captures": 3,
      "evidence": "https://boomi.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-27T00:53:44.000Z",
          "to": "2026-11-06T14:29:37.753Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-0a866a6e46cca1d1adf1d990da98ea5dc33d9855475bb3b7e385f1ba887d1a2e:c4f4c10c66b1f9ee34721ab6313d909f497ede4710527c9700f2afbf98216021:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20080410003639/http://www.boomi.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2008-04-10T00:36:39.000Z",
        "to": "2010-01-06T15:53:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20100106155344/http://www.boomi.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-0a866a6e46cca1d1adf1d990da98ea5dc33d9855475bb3b7e385f1ba887d1a2e:c4f4c10c66b1f9ee34721ab6313d909f497ede4710527c9700f2afbf98216021:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20080410003639/http://www.boomi.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2008-04-10T00:36:39.000Z",
        "to": "2010-01-06T15:53:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20100106155344/http://www.boomi.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-0a866a6e46cca1d1adf1d990da98ea5dc33d9855475bb3b7e385f1ba887d1a2e:c4f4c10c66b1f9ee34721ab6313d909f497ede4710527c9700f2afbf98216021:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20080410003639/http://www.boomi.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2008-04-10T00:36:39.000Z",
        "to": "2010-01-06T15:53:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20100106155344/http://www.boomi.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-ba3bc684b344867c0542dfc0f0405cbcd0d78955067ce70951e811a3f1dac252:fc6dcca4b992bf0d02e7e09b4a64e205f2b0fb004bc241ebce2a6af00b6a0e28:compliance:0b9b61d025409fe3",
      "before_evidence": "https://web.archive.org/web/20160111072708/http://www.boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA, ISO 27001 and PCI DSS compliance on its homepage.",
      "between": {
        "from": "2016-01-11T07:27:08.000Z",
        "to": "2018-07-03T11:29:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20180703112900/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 5,
      "id": "page-fc6dcca4b992bf0d02e7e09b4a64e205f2b0fb004bc241ebce2a6af00b6a0e28:002ffae19ccfc4b3ac926e2b708093dedcfc06d08e61385df00cacbaf73af0c0:headline:32dfb2f4db5f136e",
      "before_evidence": "https://web.archive.org/web/20180703112900/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “QUICKLY AND EASILY CONNECT YOUR DATA, APPLICATIONS AND PEOPLE” to “Instantly Connect Everyone to Everything”.",
      "between": {
        "from": "2018-07-03T11:29:00.000Z",
        "to": "2020-07-14T15:39:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20200714153915/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-002ffae19ccfc4b3ac926e2b708093dedcfc06d08e61385df00cacbaf73af0c0:91f6f451f59f8945ff45f1cf1e0f21b8419b4d5afe92ebc684597d407dd673b0:headline:28fbeb0e1a5d8a05",
      "before_evidence": "https://web.archive.org/web/20200714153915/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Instantly Connect Everyone to Everything” to “Boomi is the integration platform”.",
      "between": {
        "from": "2020-07-14T15:39:15.000Z",
        "to": "2022-07-01T17:20:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701172018/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-002ffae19ccfc4b3ac926e2b708093dedcfc06d08e61385df00cacbaf73af0c0:91f6f451f59f8945ff45f1cf1e0f21b8419b4d5afe92ebc684597d407dd673b0:traction:070460191a17abf8",
      "before_evidence": "https://web.archive.org/web/20200714153915/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “20,000+ customers” on its homepage (was “11,000 customers”).",
      "between": {
        "from": "2020-07-14T15:39:15.000Z",
        "to": "2022-07-01T17:20:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701172018/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 8,
      "id": "page-91f6f451f59f8945ff45f1cf1e0f21b8419b4d5afe92ebc684597d407dd673b0:4a39d9514fded5d1185b04da2c70342d113f6915bea4145482267d75832257a8:headline:6b025b6e17088fe8",
      "before_evidence": "https://web.archive.org/web/20220701172018/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Boomi is the integration platform” to “Boomi positioned highest for Ability to Execute in the Gartner® Magic Quadrant™ for iPaaS”.",
      "between": {
        "from": "2022-07-01T17:20:18.000Z",
        "to": "2024-07-03T02:38:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703023850/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-4a39d9514fded5d1185b04da2c70342d113f6915bea4145482267d75832257a8:0b3f6c7de9aa00b63cda5e0e6fe035e86c9ca652956c081818f847131b48a8e8:headline:672fac9fe793351d",
      "before_evidence": "https://web.archive.org/web/20240703023850/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Boomi positioned highest for Ability to Execute in the Gartner® Magic Quadrant™ for iPaaS” to “Unlock hyperproductivity responsibly”.",
      "between": {
        "from": "2024-07-03T02:38:50.000Z",
        "to": "2025-08-03T13:36:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20250803133656/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-0b3f6c7de9aa00b63cda5e0e6fe035e86c9ca652956c081818f847131b48a8e8:676ce5d24768a6e936e2446a528f70fc76eace05b6f3b9468d74f12320bd833e:customers_added:746c2d15d1822e3f",
      "before_evidence": "https://web.archive.org/web/20250803133656/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: ServiceNow - Overlay, cisco- -dark, Moderna, Cargill_logo and Alaska_Airlines_logo.",
      "between": {
        "from": "2025-08-03T13:36:56.000Z",
        "to": "2025-11-03T18:14:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103181458/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 11,
      "id": "page-0b3f6c7de9aa00b63cda5e0e6fe035e86c9ca652956c081818f847131b48a8e8:676ce5d24768a6e936e2446a528f70fc76eace05b6f3b9468d74f12320bd833e:headline:7de39c0af86be8e8",
      "before_evidence": "https://web.archive.org/web/20250803133656/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Unlock hyperproductivity responsibly” to “Boomi a Leader in the 2025 Gartner® Magic Quadrant™ for API Management”.",
      "between": {
        "from": "2025-08-03T13:36:56.000Z",
        "to": "2025-11-03T18:14:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103181458/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-0b3f6c7de9aa00b63cda5e0e6fe035e86c9ca652956c081818f847131b48a8e8:676ce5d24768a6e936e2446a528f70fc76eace05b6f3b9468d74f12320bd833e:traction:822f36289523f757",
      "before_evidence": "https://web.archive.org/web/20250803133656/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “310K+ users” on its homepage (was “250k+ users”).",
      "between": {
        "from": "2025-08-03T13:36:56.000Z",
        "to": "2025-11-03T18:14:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103181458/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 13,
      "id": "page-0b3f6c7de9aa00b63cda5e0e6fe035e86c9ca652956c081818f847131b48a8e8:676ce5d24768a6e936e2446a528f70fc76eace05b6f3b9468d74f12320bd833e:logos:19f5560f1b3d7892",
      "before_evidence": "https://web.archive.org/web/20250803133656/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Boomi AI, Boomi Agentstudio, AI Agents and Boomi MCP.",
      "between": {
        "from": "2025-08-03T13:36:56.000Z",
        "to": "2025-11-03T18:14:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103181458/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 14,
      "id": "page-203ce96fd518f361035ef4e49bb745b347cc6cf569271c81b9b95fbe960a59c7:c58a212925c6c850e8ccec3edd4dce51696aabd3ea199c12f39a8fa58c222359:customers_added:47f39a032e35b933",
      "before_evidence": "https://web.archive.org/web/20260203101402/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Boomi Data Management, Boomi Data Hub, Boomi Data Integration and Boomi Meta Hub.",
      "between": {
        "from": "2026-02-03T10:14:02.000Z",
        "to": "2026-05-01T04:34:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260501043450/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 15,
      "id": "classifier-203ce96fd518f361035ef4e49bb745b347cc6cf569271c81b9b95fbe960a59c7:c58a212925c6c850e8ccec3edd4dce51696aabd3ea199c12f39a8fa58c222359:repositioning",
      "before_evidence": "https://web.archive.org/web/20260203101402/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Boomi a Leader in the 2025 Gartner® Magic Quadrant™ for API Management” to “The Data Activation Company.”.",
      "between": {
        "from": "2026-02-03T10:14:02.000Z",
        "to": "2026-05-01T04:34:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260501043450/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 16,
      "id": "page-203ce96fd518f361035ef4e49bb745b347cc6cf569271c81b9b95fbe960a59c7:c58a212925c6c850e8ccec3edd4dce51696aabd3ea199c12f39a8fa58c222359:traction:c0052f9bfacad466",
      "before_evidence": "https://web.archive.org/web/20260203101402/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “30K+ organizations” on its homepage (was “25K+ organizations”).",
      "between": {
        "from": "2026-02-03T10:14:02.000Z",
        "to": "2026-05-01T04:34:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260501043450/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 17,
      "id": "page-203ce96fd518f361035ef4e49bb745b347cc6cf569271c81b9b95fbe960a59c7:c58a212925c6c850e8ccec3edd4dce51696aabd3ea199c12f39a8fa58c222359:logos:4cb37f9feb8c9d04",
      "before_evidence": "https://web.archive.org/web/20260203101402/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Podcast, Training, Community and Build with Boomi.",
      "between": {
        "from": "2026-02-03T10:14:02.000Z",
        "to": "2026-05-01T04:34:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20260501043450/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 18,
      "id": "page-c58a212925c6c850e8ccec3edd4dce51696aabd3ea199c12f39a8fa58c222359:847e2e93c830e2749b141b9993b26979adc7747d2d94b0f487733dd7e0a6646a:customers_added:39e6f6448e1cfe18",
      "before_evidence": "https://web.archive.org/web/20260501043450/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Sales-Profile-Image, BOM-023-Image, Cisco, Dropbox, Smartsheet and Github.",
      "between": {
        "from": "2026-05-01T04:34:50.000Z",
        "to": "2026-07-03T22:22:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703222220/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 19,
      "id": "page-c58a212925c6c850e8ccec3edd4dce51696aabd3ea199c12f39a8fa58c222359:847e2e93c830e2749b141b9993b26979adc7747d2d94b0f487733dd7e0a6646a:headline:72ebeff0fcb73ec1",
      "before_evidence": "https://web.archive.org/web/20260501043450/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Data Activation Company.” to “The Infrastructure That Turns AI Into Action”.",
      "between": {
        "from": "2026-05-01T04:34:50.000Z",
        "to": "2026-07-03T22:22:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703222220/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 20,
      "id": "page-c58a212925c6c850e8ccec3edd4dce51696aabd3ea199c12f39a8fa58c222359:847e2e93c830e2749b141b9993b26979adc7747d2d94b0f487733dd7e0a6646a:logos:78c6e9f8b5a78054",
      "before_evidence": "https://web.archive.org/web/20260501043450/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Innovation, Orchestrate, Companion, Embedded and Runtime.",
      "between": {
        "from": "2026-05-01T04:34:50.000Z",
        "to": "2026-07-03T22:22:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703222220/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 21,
      "id": "page-847e2e93c830e2749b141b9993b26979adc7747d2d94b0f487733dd7e0a6646a:38a97037486b2a7e9610a1171b97cf3015fa61a210951907893414a6a6bce134:logos:40a70b0ab560042e",
      "before_evidence": "https://web.archive.org/web/20260703222220/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: IT / OT, AI Infrastructure, Agentstudio, AI Agents and Connect.",
      "between": {
        "from": "2026-07-03T22:22:20.000Z",
        "to": "2026-07-29T21:30:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20260729213003/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 22,
      "id": "page-38a97037486b2a7e9610a1171b97cf3015fa61a210951907893414a6a6bce134:fb7d8a385578ccd5de0705492408e284253e76087ccaadaca1ffa65018e36590:customers_added:2d564df2c8b86906",
      "before_evidence": "https://web.archive.org/web/20260729213003/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Meta Hub, Knowledge Hub, Agent Context, Data Transformation and Data Orchestration.",
      "between": {
        "from": "2026-07-29T21:30:03.000Z",
        "to": "2026-10-27T00:53:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20261027005344/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 23,
      "id": "page-38a97037486b2a7e9610a1171b97cf3015fa61a210951907893414a6a6bce134:fb7d8a385578ccd5de0705492408e284253e76087ccaadaca1ffa65018e36590:headline:3a09a81baf8b14d7",
      "before_evidence": "https://web.archive.org/web/20260729213003/https://boomi.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Infrastructure That Turns AI Into Action” to “Critical Infrastructure for Enterprise AI”.",
      "between": {
        "from": "2026-07-29T21:30:03.000Z",
        "to": "2026-10-27T00:53:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20261027005344/https://boomi.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Boomi updates homepage messaging and traction claims",
    "summary": "Boomi revised its homepage headlines toward enterprise AI infrastructure, increased its stated user and organization counts, and added multiple new logos and logo groups to its homepage.",
    "points": [
      {
        "text": "Between August 2025 and November 2025 Boomi changed its homepage headline to “Boomi a Leader in the 2025 Gartner® Magic Quadrant™ for API Management”.",
        "kind": "fact",
        "changes": [
          11
        ]
      },
      {
        "text": "Between February 2026 and May 2026 Boomi updated its homepage to claim “30K+ organizations” (previously “25K+ organizations”) and “310K+ users” (previously “250k+ users”).",
        "kind": "fact",
        "changes": [
          12,
          16
        ]
      },
      {
        "text": "Between February 2026 and July 2026 Boomi added multiple homepage logos, including Podcast, Training, Community, Build with Boomi, Innovation, Orchestrate, Companion, Embedded, Runtime, IT / OT, AI Infrastructure, Agentstudio, AI Agents and Connect.",
        "kind": "fact",
        "changes": [
          17,
          20,
          21
        ]
      },
      {
        "text": "Between May 2026 and October 2026 Boomi changed its homepage headline from “The Infrastructure That Turns AI Into Action” to “Critical Infrastructure for Enterprise AI”, which suggests a focus on enterprise AI infrastructure in its positioning.",
        "kind": "interpretation",
        "changes": [
          19,
          23
        ]
      }
    ],
    "written_at": "2026-11-07T21:02:20.467Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Boomi” company record, https://startuphistory.org/c/boomi.com"
}