{
  "company": {
    "name": "Baydin",
    "website": "https://boomerangapp.com/",
    "record": "https://startuphistory.org/c/boomerangapp.com"
  },
  "status": null,
  "history_since": "2016-08-30T22:58:24.000Z",
  "baseline": {
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    "observed_at": "2016-08-30T22:58:24.000Z",
    "headline": "Thoughtful productivity software that helps you focus on what matters",
    "description": null,
    "evidence": "https://web.archive.org/web/20160830225824/http://boomerangapp.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:29:37.753Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T14:29:37.753Z",
      "variants": [
        {
          "headline": "Thoughtful productivity software that helps you focus on what matters",
          "subhead": null,
          "observed_at": "2016-08-30T22:58:24.000Z",
          "evidence": "https://web.archive.org/web/20160830225824/http://boomerangapp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Thoughtful productivity software that helps you focus on what matters",
          "subhead": null,
          "observed_at": "2018-01-24T15:16:41.000Z",
          "evidence": "https://web.archive.org/web/20180124151641/http://www.boomerangapp.com",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Thoughtful productivity software that helps you focus on what matters",
          "subhead": null,
          "observed_at": "2019-06-06T06:40:33.000Z",
          "evidence": "https://web.archive.org/web/20190606064033/http://www.boomerangapp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Thoughtful productivity software that helps you focus on what matters",
          "subhead": null,
          "observed_at": "2020-09-25T15:32:58.000Z",
          "evidence": "https://web.archive.org/web/20200925153258/http://boomerangapp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "More time for what matters",
          "subhead": "Boomerang makes meeting scheduling and email productivity tools for everyone to use every day.",
          "observed_at": "2022-02-25T09:34:35.000Z",
          "evidence": "https://web.archive.org/web/20220225093435/https://boomerangapp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "More time for what matters",
          "subhead": "Boomerang makes meeting scheduling and email productivity tools for everyone to use every day.",
          "observed_at": "2023-01-05T19:51:49.000Z",
          "evidence": "https://web.archive.org/web/20230105195149/https://www.boomerangapp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "More time for what matters",
          "subhead": "Boomerang makes meeting scheduling and email productivity tools for everyone to use every day.",
          "observed_at": "2024-07-10T17:29:13.000Z",
          "evidence": "https://web.archive.org/web/20240710172913/https://boomerangapp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "More time for what matters",
          "subhead": "Boomerang makes meeting scheduling and email productivity tools for everyone to use every day.",
          "observed_at": "2025-09-03T20:34:01.000Z",
          "evidence": "https://web.archive.org/web/20250903203401/https://boomerangapp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "More time for what matters",
          "subhead": "Boomerang makes meeting scheduling and email productivity tools for everyone to use every day.",
          "observed_at": "2026-07-22T18:04:49.000Z",
          "evidence": "https://web.archive.org/web/20260722180449/https://boomerangapp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "More time for what matters",
          "subhead": "Boomerang makes meeting scheduling and email productivity tools for everyone to use every day.",
          "observed_at": "2026-11-06T14:29:37.753Z",
          "evidence": "https://boomerangapp.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "More time for what matters",
      "subhead": "Boomerang makes meeting scheduling and email productivity tools for everyone to use every day.",
      "from": "2016-08-30T22:58:24.000Z",
      "to": "2026-11-06T14:29:37.753Z",
      "captures": 10,
      "evidence": "https://boomerangapp.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2016-08-30T22:58:24.000Z",
          "to": "2026-11-06T14:29:37.753Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-1a729f36564e62d466de172e8adcce09cedf3f08b455f45cc0e148e5469c9e15:c50726cba451fa127016d8122374d92021a22cc122aef7b0ac3b04b35b6bee1a:headline:d2b0710229a4c96b",
      "before_evidence": "https://web.archive.org/web/20200925153258/http://boomerangapp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Thoughtful productivity software that helps you focus on what matters” to “More time for what matters”.",
      "between": {
        "from": "2020-09-25T15:32:58.000Z",
        "to": "2022-02-25T09:34:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20220225093435/https://boomerangapp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-1a729f36564e62d466de172e8adcce09cedf3f08b455f45cc0e148e5469c9e15:c50726cba451fa127016d8122374d92021a22cc122aef7b0ac3b04b35b6bee1a:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20200925153258/http://boomerangapp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2020-09-25T15:32:58.000Z",
        "to": "2022-02-25T09:34:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20220225093435/https://boomerangapp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Baydin” company record, https://startuphistory.org/c/boomerangapp.com"
}