{
  "company": {
    "name": "BoobyBiome",
    "website": "https://boobybiome.com/",
    "record": "https://startuphistory.org/c/boobybiome.com"
  },
  "status": null,
  "history_since": "2020-08-11T01:04:09.000Z",
  "baseline": {
    "snapshot_id": "fdb77ef4b6ef25dad32b9abbd8696cbd1bdfd575932302dcfe1ea5a6d6e3d3c8",
    "observed_at": "2023-09-30T02:25:54.000Z",
    "headline": "We empower parents with expertise and tools to boost their infants' gut microbiome health. Our groundbreaking breast milk research fuels products that deliver vital microbes to support infant gut flor",
    "description": null,
    "evidence": "https://web.archive.org/web/20230930022554/https://www.boobybiome.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:06:39.415Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-09-30T02:25:54.000Z",
      "variants": [
        {
          "headline": "We empower parents with expertise and tools to boost their infants' gut microbiome health. Our groundbreaking breast milk research fuels products that deliver vital microbes to support infant gut flor",
          "subhead": null,
          "observed_at": "2023-09-30T02:25:54.000Z",
          "evidence": "https://web.archive.org/web/20230930022554/https://www.boobybiome.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "We empower parents with expertise and tools to boost their infants' gut microbiome health. Our groundbreaking breast milk research fuels products that deliver vital microbes to support infant gut flor",
      "subhead": null,
      "from": "2023-09-30T02:25:54.000Z",
      "to": "2023-09-30T02:25:54.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230930022554/https://www.boobybiome.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-09-30T02:25:54.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-13T17:06:18.000Z",
      "variants": [
        {
          "headline": "Bringing better health to every baby.",
          "subhead": null,
          "observed_at": "2024-02-26T13:55:19.000Z",
          "evidence": "https://web.archive.org/web/20240226135519/https://www.boobybiome.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Bringing better health to every baby",
          "subhead": "BoobyBiome harnesses breast milk microbiome science to develop products to improve infant health",
          "observed_at": "2024-07-20T23:36:53.000Z",
          "evidence": "https://web.archive.org/web/20240720233653/https://www.boobybiome.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Bringing better health to every baby",
          "subhead": "BoobyBiome harnesses breast milk microbiome science to develop products to improve infant health",
          "observed_at": "2025-07-13T17:06:18.000Z",
          "evidence": "https://web.archive.org/web/20250713170618/https://www.boobybiome.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Bringing better health to every baby",
      "subhead": "BoobyBiome harnesses breast milk microbiome science to develop products to improve infant health",
      "from": "2024-02-26T13:55:19.000Z",
      "to": "2025-07-13T17:06:18.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250713170618/https://www.boobybiome.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-02-26T13:55:19.000Z",
          "to": "2025-07-13T17:06:18.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:06:39.415Z",
      "variants": [
        {
          "headline": "Breast milk is unique.",
          "subhead": null,
          "observed_at": "2026-11-05T12:06:39.415Z",
          "evidence": "https://boobybiome.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Breast milk is unique.",
      "subhead": null,
      "from": "2026-11-05T12:06:39.415Z",
      "to": "2026-11-05T12:06:39.415Z",
      "captures": 1,
      "evidence": "https://boobybiome.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T12:06:39.415Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-fdb77ef4b6ef25dad32b9abbd8696cbd1bdfd575932302dcfe1ea5a6d6e3d3c8:307ef26c31f321ab7c235a94d88ddb3c383ad928142bc108d49dfa935bec6d17:headline:0bd7bee6adce4679",
      "before_evidence": "https://web.archive.org/web/20230930022554/https://www.boobybiome.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We empower parents with expertise and tools to boost their infants' gut microbiome health. Our groundbreaking breast milk research fuels …” to “Bringing better health to every baby.”.",
      "between": {
        "from": "2023-09-30T02:25:54.000Z",
        "to": "2024-02-26T13:55:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20240226135519/https://www.boobybiome.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-12ed69ffab6b10f07c61b0a75fcfc6e307fff7ee6f319c4cf5e3f06abb2e3adb:69681c70bd90fc183dbc42d4ca9c4f814f5fee839b9c9bc78228d1bf2c1a4806:investors:b598eb605121e0c2",
      "before_evidence": "https://web.archive.org/web/20250713170618/https://www.boobybiome.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: forbes- -black-and-white.png, Sifted_3C.png, white-1-at-300x-3-copy.png, hurun.avif and BB Homepage Banner 3.png.",
      "between": {
        "from": "2025-07-13T17:06:18.000Z",
        "to": "2026-01-20T11:48:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20260120114852/https://www.boobybiome.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    }
  ],
  "update": {
    "headline": "BoobyBiome updates homepage messaging and adds investor logos",
    "summary": "BoobyBiome has updated its homepage headline and now shows several investor logos on its website. The company’s messaging appears broader than before, while external logos are now highlighted.",
    "points": [
      {
        "text": "Between September 2023 and February 2024, BoobyBiome changed its homepage headline from text about empowering parents with tools to boost infants' gut microbiome health, based on breast milk research, to “Bringing better health to every baby.”",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "This homepage change between September 2023 and February 2024 suggests BoobyBiome may be positioning itself with broader, less technical messaging about infant health.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2025 and January 2026, BoobyBiome’s website began showing investor logos: forbes- -black-and-white.png, Sifted_3C.png, white-1-at-300x-3-copy.png, hurun.avif and BB Homepage Banner 3.png.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "The addition of these logos between July 2025 and January 2026 may indicate BoobyBiome is emphasizing external recognition or backing on its public site.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      }
    ],
    "written_at": "2026-11-07T16:05:31.102Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “BoobyBiome” company record, https://startuphistory.org/c/boobybiome.com"
}