{
  "company": {
    "name": "Bolt.new",
    "website": "https://bolt.new/",
    "record": "https://startuphistory.org/c/bolt.new"
  },
  "status": null,
  "history_since": "2024-09-06T16:08:27.000Z",
  "baseline": {
    "snapshot_id": "80a072273918a04f4e30cf08d7f18caefcff6b45107da9ac8165971ef065e9d8",
    "observed_at": "2024-09-06T16:08:27.000Z",
    "headline": "Where ideas begin",
    "description": "Talk with Bolt, an AI assistant from StackBlitz",
    "evidence": "https://web.archive.org/web/20240906160827/https://bolt.new/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:05:59.805Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-09-06T16:08:27.000Z",
      "variants": [
        {
          "headline": "Where ideas begin",
          "subhead": "Talk with Bolt, an AI assistant from StackBlitz",
          "observed_at": "2024-09-06T16:08:27.000Z",
          "evidence": "https://web.archive.org/web/20240906160827/https://bolt.new/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Where ideas begin",
      "subhead": "Talk with Bolt, an AI assistant from StackBlitz",
      "from": "2024-09-06T16:08:27.000Z",
      "to": "2024-09-06T16:08:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240906160827/https://bolt.new/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-09-06T16:08:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:05:59.805Z",
      "variants": [
        {
          "headline": "What will you build today?",
          "subhead": "Build and scale high-performing websites & apps using your words. Join millions and start building today.",
          "observed_at": "2026-07-03T13:18:47.000Z",
          "evidence": "https://web.archive.org/web/20260703131847/https://bolt.new/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "What will you build today?",
          "subhead": "Build and scale high-performing websites & apps using your words. Join millions and start building today.",
          "observed_at": "2026-08-03T17:52:59.000Z",
          "evidence": "https://web.archive.org/web/20260803175259/https://bolt.new/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "What will you build today?",
          "subhead": "Build and scale high-performing websites & apps using your words. Join millions and start building today.",
          "observed_at": "2026-11-01T05:23:40.000Z",
          "evidence": "https://web.archive.org/web/20261101052340/https://bolt.new/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "What will you build today?",
          "subhead": "Build and scale high-performing websites & apps using your words. Join millions and start building today.",
          "observed_at": "2026-11-05T12:05:59.805Z",
          "evidence": "https://bolt.new/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "What will you build today?",
      "subhead": "Build and scale high-performing websites & apps using your words. Join millions and start building today.",
      "from": "2026-07-03T13:18:47.000Z",
      "to": "2026-11-05T12:05:59.805Z",
      "captures": 4,
      "evidence": "https://bolt.new/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-03T13:18:47.000Z",
          "to": "2026-11-05T12:05:59.805Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-80a072273918a04f4e30cf08d7f18caefcff6b45107da9ac8165971ef065e9d8:2989b00a37edf510910d4b431b74b76a832036f33f363585ff782da6afb6f1c3:repositioning",
      "before_evidence": "https://web.archive.org/web/20240906160827/https://bolt.new/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Where ideas begin” to “What will you build today?”.",
      "between": {
        "from": "2024-09-06T16:08:27.000Z",
        "to": "2026-07-03T13:18:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703131847/https://bolt.new/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-80a072273918a04f4e30cf08d7f18caefcff6b45107da9ac8165971ef065e9d8:2989b00a37edf510910d4b431b74b76a832036f33f363585ff782da6afb6f1c3:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20240906160827/https://bolt.new/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2024-09-06T16:08:27.000Z",
        "to": "2026-07-03T13:18:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703131847/https://bolt.new/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-80a072273918a04f4e30cf08d7f18caefcff6b45107da9ac8165971ef065e9d8:2989b00a37edf510910d4b431b74b76a832036f33f363585ff782da6afb6f1c3:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240906160827/https://bolt.new/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-09-06T16:08:27.000Z",
        "to": "2026-07-03T13:18:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20260703131847/https://bolt.new/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": {
    "headline": "Bolt.new updates positioning and adds new site sections",
    "summary": "Bolt.new has changed its homepage messaging and expanded its website structure with new sections for careers and pricing. A classifier read the homepage change as a possible repositioning.",
    "points": [
      {
        "text": "Between September 2024 and July 2026, Bolt.new changed its homepage headline from “Where ideas begin” to “What will you build today?”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between September 2024 and July 2026, a classifier read Bolt.new’s homepage change as a repositioning of how it presents itself.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      },
      {
        "text": "Between September 2024 and July 2026, Bolt.new added a careers page to its website.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between September 2024 and July 2026, Bolt.new added a pricing page to its website.",
        "kind": "fact",
        "changes": [
          3
        ]
      }
    ],
    "written_at": "2026-11-07T15:34:13.391Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Bolt.new” company record, https://startuphistory.org/c/bolt.new"
}