{
  "company": {
    "name": "Bold Metrics",
    "website": "https://boldmetrics.com/",
    "record": "https://startuphistory.org/c/boldmetrics.com"
  },
  "status": null,
  "history_since": "2016-08-04T06:07:12.000Z",
  "baseline": {
    "snapshot_id": "99c94af30c4362903b62911099d6505346b0e4d8eb45bbdf971b41ea26ab7ea4",
    "observed_at": "2016-08-04T06:07:12.000Z",
    "headline": "BoldMetrics.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20160804060712/http://boldmetrics.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:29:37.753Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-08-04T06:07:12.000Z",
      "variants": [
        {
          "headline": "BoldMetrics.com",
          "subhead": null,
          "observed_at": "2016-08-04T06:07:12.000Z",
          "evidence": "https://web.archive.org/web/20160804060712/http://boldmetrics.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "BoldMetrics.com",
      "subhead": null,
      "from": "2016-08-04T06:07:12.000Z",
      "to": "2016-08-04T06:07:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160804060712/http://boldmetrics.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-08-04T06:07:12.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-08-07T17:27:58.000Z",
      "variants": [
        {
          "headline": "The gold standard for predicting body measurements",
          "subhead": null,
          "observed_at": "2017-08-07T17:27:58.000Z",
          "evidence": "https://web.archive.org/web/20170807172758/http://www.boldmetrics.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The gold standard for predicting body measurements",
      "subhead": null,
      "from": "2017-08-07T17:27:58.000Z",
      "to": "2017-08-07T17:27:58.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170807172758/http://www.boldmetrics.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-08-07T17:27:58.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:29:37.753Z",
      "variants": [
        {
          "headline": "Unlock the power of body data",
          "subhead": "Bold Metrics uses A.I to help brands unlock the power of customer body data to reduce returns, improve sustainability and boost conversions.",
          "observed_at": "2020-04-07T12:49:55.000Z",
          "evidence": "https://web.archive.org/web/20200407124955/https://www.boldmetrics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Unlock the power of body data",
          "subhead": "Bold Metrics uses A.I to help brands unlock the power of customer body data to reduce returns, improve sustainability and boost conversions.",
          "observed_at": "2021-07-26T23:47:16.000Z",
          "evidence": "https://web.archive.org/web/20210726234716/https://www.boldmetrics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Unlock the power of body data",
          "subhead": "Bold Metrics uses AI to help brands unlock the power of customer body data to reduce returns, improve sustainability and boost conversion.",
          "observed_at": "2022-08-07T19:39:43.000Z",
          "evidence": "https://web.archive.org/web/20220807193943/https://www.boldmetrics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Unlock the Power of Body Data",
          "subhead": "Bold Metrics’ AI fit and sizing platform utilizes digital twin technology and body data to improve apparel brand's profits, sustainability, and operations.",
          "observed_at": "2024-03-01T14:56:00.000Z",
          "evidence": "https://web.archive.org/web/20240301145600/https://boldmetrics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Unlock the Power of Body Data",
          "subhead": "Bold Metrics’ AI fit and sizing platform utilizes digital twin technology and body data to improve apparel brand's profits, sustainability, and operations.",
          "observed_at": "2025-01-15T01:49:37.000Z",
          "evidence": "https://web.archive.org/web/20250115014937/https://boldmetrics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Unlock the Power of Body Data",
          "subhead": "Bold Metrics’ AI fit and sizing platform utilizes digital twin technology and body data to improve apparel brand's profits, sustainability, and operations.",
          "observed_at": "2026-07-15T22:56:18.000Z",
          "evidence": "https://web.archive.org/web/20260715225618/https://boldmetrics.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Unlock the Power of Body Data",
          "subhead": "Bold Metrics’ AI fit and sizing platform utilizes digital twin technology and body data to improve apparel brand's profits, sustainability, and operations.",
          "observed_at": "2026-11-06T14:29:37.753Z",
          "evidence": "https://boldmetrics.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Unlock the Power of Body Data",
      "subhead": "Bold Metrics’ AI fit and sizing platform utilizes digital twin technology and body data to improve apparel brand's profits, sustainability, and operations.",
      "from": "2020-04-07T12:49:55.000Z",
      "to": "2026-11-06T14:29:37.753Z",
      "captures": 7,
      "evidence": "https://boldmetrics.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2020-04-07T12:49:55.000Z",
          "to": "2026-11-06T14:29:37.753Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-99c94af30c4362903b62911099d6505346b0e4d8eb45bbdf971b41ea26ab7ea4:1f11cc618e42f2bd70d5279cfef4ea3ab1c81855d1db6b9716e46f5fb50723de:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20160804060712/http://boldmetrics.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-08-04T06:07:12.000Z",
        "to": "2017-08-07T17:27:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20170807172758/http://www.boldmetrics.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-2fb4891e8d3201a6a5363bd7933f00a00c165d1bc9bf2accfe7d3ac20d9ea1f3:2752538d3beb3501e295096feed413c8bdbb76b8cef89aaf43da32f844ed0201:funding:c35fd757cd733a21",
      "before_evidence": "https://web.archive.org/web/20210726234716/https://www.boldmetrics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Bold Metrics Bold Metrics announces new funding round led by Bessemer Venture Partners bringing total financing to $12.3M.”.",
      "between": {
        "from": "2021-07-26T23:47:16.000Z",
        "to": "2022-08-07T19:39:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20220807193943/https://www.boldmetrics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 3,
      "id": "page-2c325342dfbff2280406267c961f57daeda6dd29c4e7e6fd46f72706a18a0887:f2e8093710c2ce932f1710b3b4880fe7a80b6321d4e347181f782b092dde7dac:customers_added:6f8aafd1af581f3d",
      "before_evidence": "https://web.archive.org/web/20240301145600/https://boldmetrics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: New_Balance_logo.svg, 2560px-Columbia_Sportswear_Co_logo.svg, Helly Hansen, Meshki and BerneApparel_Logo_Header.",
      "between": {
        "from": "2024-03-01T14:56:00.000Z",
        "to": "2025-01-15T01:49:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20250115014937/https://boldmetrics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "page-f2e8093710c2ce932f1710b3b4880fe7a80b6321d4e347181f782b092dde7dac:402c1feffe4ef894262863b6ce245ad77a20136325b88c0c39dff5a37e4ddc89:customers_added:d3fec282a0e8328d",
      "before_evidence": "https://web.archive.org/web/20250115014937/https://boldmetrics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Lakeland Fire updated, Filson_LOGO_Black_01__1_Logo, American tall updated, Beyond Yoga, Birddogs+, Sun-Day-Red-, Tommy-Hilfiger-School-Uniforms and Born Primitive.",
      "between": {
        "from": "2025-01-15T01:49:37.000Z",
        "to": "2026-07-15T22:56:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260715225618/https://boldmetrics.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-402c1feffe4ef894262863b6ce245ad77a20136325b88c0c39dff5a37e4ddc89:03ada0ab9f91860d1f1c3d48f4e92494d68b4e64f0c02ac2f16fa50f8eba34c1:customers_added:740e20cddca427f4",
      "before_evidence": "https://web.archive.org/web/20260715225618/https://boldmetrics.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: New Balance, Vuori, Amsale, Mizzen+Main, SuitShop, Simms, Berne Apparel, Birdy Grey and 6 more.",
      "between": {
        "from": "2026-07-15T22:56:18.000Z",
        "to": "2026-11-06T14:29:37.753Z"
      },
      "evidence": "https://boldmetrics.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Bold Metrics” company record, https://startuphistory.org/c/boldmetrics.com"
}