{
  "company": {
    "name": "Blueshoe",
    "website": "https://blueshoe.com/",
    "record": "https://startuphistory.org/c/blueshoe.com"
  },
  "status": null,
  "history_since": "2009-12-16T21:44:52.000Z",
  "baseline": {
    "snapshot_id": "5830e7c9afd1fdc7fef808b191c35db528227659862c3e695e2c058785c33c9c",
    "observed_at": "2009-12-16T21:44:52.000Z",
    "headline": "www.blueshoe.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20091216214452/http://www.blueshoe.com:80/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$3.99 / mo",
            "$4.99 / year"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:04:38.093Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2013-11-13T07:41:29.000Z",
      "variants": [
        {
          "headline": "www.blueshoe.com",
          "subhead": null,
          "observed_at": "2009-12-16T21:44:52.000Z",
          "evidence": "https://web.archive.org/web/20091216214452/http://www.blueshoe.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "blueshoe.com",
          "subhead": null,
          "observed_at": "2011-02-08T03:30:38.000Z",
          "evidence": "https://web.archive.org/web/20110208033038/http://blueshoe.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "blueshoe.com",
          "subhead": "Get your own corner of the Web for less! Register a new.COM for just $7.99 for the first year and get everything you need to make your mark online — website builder, hosting, email, and more.",
          "observed_at": "2013-11-13T07:41:29.000Z",
          "evidence": "https://web.archive.org/web/20131113074129/http://blueshoe.com:80/?",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "blueshoe.com",
      "subhead": "Get your own corner of the Web for less! Register a new.COM for just $7.99 for the first year and get everything you need to make your mark online — website builder, hosting, email, and more.",
      "from": "2009-12-16T21:44:52.000Z",
      "to": "2013-11-13T07:41:29.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20131113074129/http://blueshoe.com:80/?",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2009-12-16T21:44:52.000Z",
          "to": "2013-11-13T07:41:29.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-12T22:41:42.000Z",
      "variants": [
        {
          "headline": "A.I. for Complex Litigation",
          "subhead": "Blueshoe is an applied AI company. We are building the future of legal intelligence to transform how the world reasons with law—with clarity, rigor, and scale.",
          "observed_at": "2025-11-03T03:54:40.000Z",
          "evidence": "https://web.archive.org/web/20251103035440/https://www.blueshoe.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A.I. for Complex Litigation",
          "subhead": "Blueshoe is an applied AI company. We are building the future of legal intelligence to transform how the world reasons with law—with clarity, rigor, and scale.",
          "observed_at": "2026-01-12T22:41:42.000Z",
          "evidence": "https://web.archive.org/web/20260112224142/https://www.blueshoe.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A.I. for Complex Litigation",
      "subhead": "Blueshoe is an applied AI company. We are building the future of legal intelligence to transform how the world reasons with law—with clarity, rigor, and scale.",
      "from": "2025-11-03T03:54:40.000Z",
      "to": "2026-01-12T22:41:42.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260112224142/https://www.blueshoe.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-11-03T03:54:40.000Z",
          "to": "2026-01-12T22:41:42.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-06-13T22:08:26.000Z",
      "variants": [
        {
          "headline": "The kind of legal representation that used to require wealth or connections is now available to anyone. Bring us a question, a concern, or a full matter. An attorney with relevant experience helps you",
          "subhead": "Elevate your legal experience with Blueshoe — seasoned attorneys, always-on agentic legal support. The first-of-its-kind law firm and legal intelligence platform that brings elite legal counsel to all",
          "observed_at": "2026-05-20T09:32:16.000Z",
          "evidence": "https://web.archive.org/web/20260520093216/https://www.blueshoe.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The kind of legal representation that used to require wealth or connections is now available to anyone. Bring us a question, a concern, or a full matter. An attorney with relevant experience helps you",
          "subhead": "Elevate your legal experience with Blueshoe — seasoned attorneys, always-on agentic legal support. The first-of-its-kind law firm and legal intelligence platform that brings elite legal counsel to all",
          "observed_at": "2026-06-13T22:08:26.000Z",
          "evidence": "https://web.archive.org/web/20260613220826/https://www.blueshoe.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The kind of legal representation that used to require wealth or connections is now available to anyone. Bring us a question, a concern, or a full matter. An attorney with relevant experience helps you",
      "subhead": "Elevate your legal experience with Blueshoe — seasoned attorneys, always-on agentic legal support. The first-of-its-kind law firm and legal intelligence platform that brings elite legal counsel to all",
      "from": "2026-05-20T09:32:16.000Z",
      "to": "2026-06-13T22:08:26.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260613220826/https://www.blueshoe.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2026-05-20T09:32:16.000Z",
          "to": "2026-06-13T22:08:26.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:04:38.093Z",
      "variants": [
        {
          "headline": "Lawyers who fight AI on your side",
          "subhead": "Blueshoe is a tech-powered Arizona law firm for individuals and small businesses. Describe your situation in your own words; the firm's intake and agents gather records, draft, and track deadlines und",
          "observed_at": "2026-11-05T12:04:38.093Z",
          "evidence": "https://www.blueshoe.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Lawyers who fight AI on your side",
      "subhead": "Blueshoe is a tech-powered Arizona law firm for individuals and small businesses. Describe your situation in your own words; the firm's intake and agents gather records, draft, and track deadlines und",
      "from": "2026-11-05T12:04:38.093Z",
      "to": "2026-11-05T12:04:38.093Z",
      "captures": 1,
      "evidence": "https://www.blueshoe.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T12:04:38.093Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-5830e7c9afd1fdc7fef808b191c35db528227659862c3e695e2c058785c33c9c:30f64007a906f107c61a018a291b8abf82ad053c34f73a688d9966e344639507:pricing:2876fb21d4b2b4f8",
      "before_evidence": "https://web.archive.org/web/20091216214452/http://www.blueshoe.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $3.99 / mo and $4.99 / year to $4.99 / mo and $1.19 / mo.",
      "between": {
        "from": "2009-12-16T21:44:52.000Z",
        "to": "2011-02-08T03:30:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20110208033038/http://blueshoe.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 2,
      "id": "page-5cfab28136311be0cfd9f9119492280fd453b4953caa87376278c666c4f7ca0a:fa3f9a822cd3550749eb453a8f6935fd5a962bf7d7ad7956cc9157949e5be43c:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20131113074129/http://blueshoe.com:80/?",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2013-11-13T07:41:29.000Z",
        "to": "2025-11-03T03:54:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103035440/https://www.blueshoe.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 3,
      "id": "page-b3c08317fa86b6cfe1ede29abe40960cc9770ef5c6e48db66b49f0c797af69b6:278fee4eb23f6ebaff5f10901626cb97b220c22b5a693ed68d7ca3d7e9e4c5dd:headline:5ed32a4ed35bc193",
      "before_evidence": "https://web.archive.org/web/20260112224142/https://www.blueshoe.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A.I. for Complex Litigation” to “The kind of legal representation that used to require wealth or connections is now available to anyone. Bring us a question, a concern, o…”.",
      "between": {
        "from": "2026-01-12T22:41:42.000Z",
        "to": "2026-05-20T09:32:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260520093216/https://www.blueshoe.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "classifier-8fc6dc20544d41127809e0dee39384ab489fb8bcd94232523d173121ef56ae58:b1c3829b6059c9e6c888cf2738b7ed0108bb0f399538a0c8df3ee7a0d3b9e518:repositioning",
      "before_evidence": "https://web.archive.org/web/20260613220826/https://www.blueshoe.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The kind of legal representation that used to require wealth or connections is now available to anyone. Bring us a question, a concern, o…” to “Lawyers who fight AI on your side”.",
      "between": {
        "from": "2026-06-13T22:08:26.000Z",
        "to": "2026-11-05T12:04:38.093Z"
      },
      "evidence": "https://www.blueshoe.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-8fc6dc20544d41127809e0dee39384ab489fb8bcd94232523d173121ef56ae58:b1c3829b6059c9e6c888cf2738b7ed0108bb0f399538a0c8df3ee7a0d3b9e518:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20260613220826/https://www.blueshoe.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-06-13T22:08:26.000Z",
        "to": "2026-11-05T12:04:38.093Z"
      },
      "evidence": "https://www.blueshoe.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Blueshoe” company record, https://startuphistory.org/c/blueshoe.com"
}