{
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      },
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      },
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      "kind": "headline",
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        "to": "2025-01-07T04:27:01.000Z"
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      "evidence": "https://web.archive.org/web/20250107042701/https://blueshift.com/",
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    {
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
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        "to": "2025-01-07T04:27:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20250107042701/https://blueshift.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
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      "id": "page-97ce76d46e86ae267a6da9d3e25421dc6205da61fc8c609b2e610375878529f9:0fdeab18e2b13121215ebd78841747f904ad53d33072057fd128178becc1f61b:headline:a8cb8e0a0e6094f4",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Personalize Every Engagement Using Customer AI” to “Where Your Customer Data Fuels Smarter Marketing—Automatically”.",
      "between": {
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        "to": "2025-08-03T05:37:00.000Z"
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      "evidence": "https://web.archive.org/web/20250803053700/https://blueshift.com/",
      "evidence_kind": "internet_archive",
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    {
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      "id": "page-0fdeab18e2b13121215ebd78841747f904ad53d33072057fd128178becc1f61b:20f3a2bccccbf28beb97cd0bf865a77eb47fec7b8a8ccb9e3265d679dcce1600:headline:49d270632adf9c9c",
      "before_evidence": "https://web.archive.org/web/20250803053700/https://blueshift.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Where Your Customer Data Fuels Smarter Marketing—Automatically” to “The AI-Powered Customer Engagement Platform for B2C Marketers”.",
      "between": {
        "from": "2025-08-03T05:37:00.000Z",
        "to": "2026-07-16T04:42:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20260716044200/https://blueshift.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Blueshift” company record, https://startuphistory.org/c/blueshift.com"
}