{
  "company": {
    "name": "Blueprint Registry",
    "website": "https://blueprintregistry.com/",
    "record": "https://startuphistory.org/c/blueprintregistry.com"
  },
  "status": null,
  "history_since": "2011-02-08T03:20:57.000Z",
  "baseline": {
    "snapshot_id": "56205be2005fbd666e9853eece372f99aa748f33dcd2e8fb2e98cc68bcbfedcd",
    "observed_at": "2015-09-15T13:17:18.000Z",
    "headline": null,
    "description": "Blueprint Registry - Register for your home, honeymoon & new life together!",
    "evidence": "https://web.archive.org/web/20150915131718/https://www.blueprintregistry.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:29:37.753Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-01-29T10:20:55.000Z",
      "variants": [
        {
          "headline": "Top Retailers & Honeymoon Funds, All in One Wedding Registry",
          "subhead": "Add gifts from any retailer, import existing registries & create a honeymoon fund. Create a free Blueprint wedding registry today",
          "observed_at": "2017-01-29T10:20:55.000Z",
          "evidence": "https://web.archive.org/web/20170129102055/https://www.blueprintregistry.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Top Retailers & Honeymoon Funds, All in One Wedding Registry",
      "subhead": "Add gifts from any retailer, import existing registries & create a honeymoon fund. Create a free Blueprint wedding registry today",
      "from": "2017-01-29T10:20:55.000Z",
      "to": "2017-01-29T10:20:55.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170129102055/https://www.blueprintregistry.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-01-29T10:20:55.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-16T18:50:32.000Z",
      "variants": [
        {
          "headline": "The Best Wedding Registry, Baby Registry and Gift Registry for all Occasions",
          "subhead": "Meet Blueprint Registry — a universal gift registry that gives you the power to add gifts from any retailer, import existing registries, create a cash registry, and so much more.",
          "observed_at": "2018-07-16T18:50:32.000Z",
          "evidence": "https://web.archive.org/web/20180716185032/https://www.blueprintregistry.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Best Wedding Registry, Baby Registry and Gift Registry for all Occasions",
      "subhead": "Meet Blueprint Registry — a universal gift registry that gives you the power to add gifts from any retailer, import existing registries, create a cash registry, and so much more.",
      "from": "2018-07-16T18:50:32.000Z",
      "to": "2018-07-16T18:50:32.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180716185032/https://www.blueprintregistry.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-07-16T18:50:32.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-09T15:54:54.000Z",
      "variants": [
        {
          "headline": "Your Dream Wedding Starts Here.",
          "subhead": "Meet Blueprint — a universal gift registry that gives you the power to add gifts from any retailer, import existing registries, create a cash registry, and so much more.",
          "observed_at": "2020-03-16T19:56:35.000Z",
          "evidence": "https://web.archive.org/web/20200316195635/https://www.blueprintregistry.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your Dream Wedding Starts Here.",
          "subhead": "Meet Blueprint — a universal gift registry that gives you the power to add gifts from any retailer, import existing registries, create a cash registry, and so much more.",
          "observed_at": "2021-08-14T09:20:17.000Z",
          "evidence": "https://web.archive.org/web/20210814092017/https://www.blueprintregistry.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your Dream Wedding Starts Here.",
          "subhead": "Meet Blueprint — a universal gift registry that gives you the power to add gifts from any retailer, import existing registries, create a cash registry, and so much more.",
          "observed_at": "2023-01-01T16:43:51.000Z",
          "evidence": "https://web.archive.org/web/20230101164351/https://www.blueprintregistry.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Your Dream Wedding Starts Here.",
          "subhead": "Meet Blueprint — a universal gift registry that gives you the power to add gifts from any retailer, import existing registries, create a cash registry, and so much more.",
          "observed_at": "2024-07-09T15:54:54.000Z",
          "evidence": "https://web.archive.org/web/20240709155454/https://www.blueprintregistry.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your Dream Wedding Starts Here.",
      "subhead": "Meet Blueprint — a universal gift registry that gives you the power to add gifts from any retailer, import existing registries, create a cash registry, and so much more.",
      "from": "2020-03-16T19:56:35.000Z",
      "to": "2024-07-09T15:54:54.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20240709155454/https://www.blueprintregistry.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-03-16T19:56:35.000Z",
          "to": "2024-07-09T15:54:54.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-13T08:53:05.000Z",
      "variants": [
        {
          "headline": "Blueprint: Gift Registry",
          "subhead": "Meet Blueprint — a universal gift registry that gives you the power to add gifts from any retailer, import existing registries, create a cash registry, and so much more.",
          "observed_at": "2026-01-13T08:53:05.000Z",
          "evidence": "https://web.archive.org/web/20260113085305/https://www.blueprintregistry.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Blueprint: Gift Registry",
      "subhead": "Meet Blueprint — a universal gift registry that gives you the power to add gifts from any retailer, import existing registries, create a cash registry, and so much more.",
      "from": "2026-01-13T08:53:05.000Z",
      "to": "2026-01-13T08:53:05.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260113085305/https://www.blueprintregistry.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-13T08:53:05.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:29:37.753Z",
      "variants": [
        {
          "headline": "Your Dream Wedding Starts Here.",
          "subhead": null,
          "observed_at": "2026-11-06T14:29:37.753Z",
          "evidence": "https://blueprintregistry.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your Dream Wedding Starts Here.",
      "subhead": null,
      "from": "2026-11-06T14:29:37.753Z",
      "to": "2026-11-06T14:29:37.753Z",
      "captures": 1,
      "evidence": "https://blueprintregistry.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:29:37.753Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-dd507425409230986d1c3ba6f22053a49a086c0d7c45f8fc5d8a4e93bc32d561:d94218fdb28729445c9d296bce441e65f3f92d7882e4b694a7e84eb847a01778:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20110208032057/http://blueprintregistry.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2011-02-08T03:20:57.000Z",
        "to": "2014-03-27T18:48:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20140327184827/https://www.blueprintregistry.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-1fc7ca5a00fbf45ee6ca9567bea83037448e5beeb0cc2cfca51f1ae8117af4f7:9109ae64aea35d36610f8e5775bc0407fefa76306fc0631c0c25aa9ee7b89038:headline:d7dc77d0d1c11b48",
      "before_evidence": "https://web.archive.org/web/20170129102055/https://www.blueprintregistry.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Top Retailers & Honeymoon Funds, All in One Wedding Registry” to “The Best Wedding Registry, Baby Registry and Gift Registry for all Occasions”.",
      "between": {
        "from": "2017-01-29T10:20:55.000Z",
        "to": "2018-07-16T18:50:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20180716185032/https://www.blueprintregistry.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "classifier-9109ae64aea35d36610f8e5775bc0407fefa76306fc0631c0c25aa9ee7b89038:9e0a855c6742bd4d3d811bee115bd75d6fedc03609738624d33c0db15334f4cb:repositioning",
      "before_evidence": "https://web.archive.org/web/20180716185032/https://www.blueprintregistry.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The Best Wedding Registry, Baby Registry and Gift Registry for all Occasions” to “Your Dream Wedding Starts Here.”.",
      "between": {
        "from": "2018-07-16T18:50:32.000Z",
        "to": "2020-03-16T19:56:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20200316195635/https://www.blueprintregistry.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Blueprint Registry homepage and positioning changes",
    "summary": "Blueprint Registry introduced free sign-up or trial early on and later shifted its homepage messaging between wedding-focused and broader registry uses.",
    "points": [
      {
        "text": "Between February 2011 and March 2014, Blueprint Registry added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2017 and July 2018, Blueprint Registry’s homepage headline changed to “The Best Wedding Registry, Baby Registry and Gift Registry for all Occasions”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2018 and March 2020, a classifier read the change in homepage headline to “Your Dream Wedding Starts Here.” as a repositioning toward weddings.",
        "kind": "interpretation",
        "changes": [
          3
        ]
      }
    ],
    "written_at": "2026-11-07T14:54:31.205Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Blueprint Registry” company record, https://startuphistory.org/c/blueprintregistry.com"
}