{
  "company": {
    "name": "Blue Fever",
    "website": "https://bluefever.com/",
    "record": "https://startuphistory.org/c/bluefever.com"
  },
  "status": null,
  "history_since": "2014-07-08T14:13:35.000Z",
  "baseline": {
    "snapshot_id": "d5ff545b3f24f0351a289353b9488ed2a3294eec3d801601da894416ba92f4d1",
    "observed_at": "2014-07-08T14:13:35.000Z",
    "headline": "bluefever.com",
    "description": "bluefever.com is your first and best source for information about bluefever. Here you will also find topics relating to issues of general interest. We hope you find what you are looking for!",
    "evidence": "https://web.archive.org/web/20140708141335/http://bluefever.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:29:37.753Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-09-22T17:23:52.000Z",
      "variants": [
        {
          "headline": "bluefever.com",
          "subhead": "bluefever.com is your first and best source for information about bluefever. Here you will also find topics relating to issues of general interest. We hope you find what you are looking for!",
          "observed_at": "2014-07-08T14:13:35.000Z",
          "evidence": "https://web.archive.org/web/20140708141335/http://bluefever.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "bluefever.com",
          "subhead": "This website is for sale! bluefever.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, bluefever.com ha",
          "observed_at": "2016-01-09T06:00:21.000Z",
          "evidence": "https://web.archive.org/web/20160109060021/http://bluefever.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "bluefever.com",
          "subhead": "This website is for sale! bluefever.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, bluefever.com ha",
          "observed_at": "2017-09-22T17:23:52.000Z",
          "evidence": "https://web.archive.org/web/20170922172352/http://bluefever.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "bluefever.com",
      "subhead": "This website is for sale! bluefever.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, bluefever.com ha",
      "from": "2014-07-08T14:13:35.000Z",
      "to": "2017-09-22T17:23:52.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20170922172352/http://bluefever.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2014-07-08T14:13:35.000Z",
          "to": "2017-09-22T17:23:52.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-03-14T23:32:56.000Z",
      "variants": [
        {
          "headline": "Videos to Fit Your Mood Let's text 💙🔥",
          "subhead": "Having a bad day? Blue Fever sends you videos for whatever you’re going through in your life! Wanna laugh, cry, or just get over that guy? We are THE new video service for young women that acts like a",
          "observed_at": "2019-03-14T23:32:56.000Z",
          "evidence": "https://web.archive.org/web/20190314233256/https://www.bluefever.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Videos to Fit Your Mood Let's text 💙🔥",
      "subhead": "Having a bad day? Blue Fever sends you videos for whatever you’re going through in your life! Wanna laugh, cry, or just get over that guy? We are THE new video service for young women that acts like a",
      "from": "2019-03-14T23:32:56.000Z",
      "to": "2019-03-14T23:32:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190314233256/https://www.bluefever.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-03-14T23:32:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-11-01T11:25:59.000Z",
      "variants": [
        {
          "headline": "BLACK LIVES MATTER",
          "subhead": null,
          "observed_at": "2020-11-01T11:25:59.000Z",
          "evidence": "https://web.archive.org/web/20201101112559/https://www.bluefever.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "BLACK LIVES MATTER",
      "subhead": null,
      "from": "2020-11-01T11:25:59.000Z",
      "to": "2020-11-01T11:25:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20201101112559/https://www.bluefever.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-11-01T11:25:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-03-15T20:38:20.000Z",
      "variants": [
        {
          "headline": "Page by page, celebrate your truest self",
          "subhead": null,
          "observed_at": "2022-03-15T20:38:20.000Z",
          "evidence": "https://web.archive.org/web/20220315203820/https://www.bluefever.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Page by page, celebrate your truest self",
      "subhead": null,
      "from": "2022-03-15T20:38:20.000Z",
      "to": "2022-03-15T20:38:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220315203820/https://www.bluefever.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-03-15T20:38:20.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-59e3413dabfae002d53a407abfd6cce2849e16c87c27a82cb403f7485e11ec5e:aee1239671986e68f5db3238cb26b4a948f373d539f75517e30f17e53808e139:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20170922172352/http://bluefever.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2017-09-22T17:23:52.000Z",
        "to": "2019-03-14T23:32:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20190314233256/https://www.bluefever.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-59e3413dabfae002d53a407abfd6cce2849e16c87c27a82cb403f7485e11ec5e:aee1239671986e68f5db3238cb26b4a948f373d539f75517e30f17e53808e139:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20170922172352/http://bluefever.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2017-09-22T17:23:52.000Z",
        "to": "2019-03-14T23:32:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20190314233256/https://www.bluefever.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "classifier-aee1239671986e68f5db3238cb26b4a948f373d539f75517e30f17e53808e139:afcd79b48ca66c98d498406a93aac5c5dc5799dce8c225b6ff3c3e1119a9a434:repositioning",
      "before_evidence": "https://web.archive.org/web/20190314233256/https://www.bluefever.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Videos to Fit Your Mood Let's text 💙🔥” to “BLACK LIVES MATTER”.",
      "between": {
        "from": "2019-03-14T23:32:56.000Z",
        "to": "2020-11-01T11:25:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20201101112559/https://www.bluefever.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-afcd79b48ca66c98d498406a93aac5c5dc5799dce8c225b6ff3c3e1119a9a434:9f8a18241924173eab0cc4638d957d62604ced417b6760487e6d7ece94d2dfc5:headline:467e5740cea32c88",
      "before_evidence": "https://web.archive.org/web/20201101112559/https://www.bluefever.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “BLACK LIVES MATTER” to “Page by page, celebrate your truest self”.",
      "between": {
        "from": "2020-11-01T11:25:59.000Z",
        "to": "2022-03-15T20:38:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20220315203820/https://www.bluefever.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Blue Fever updates homepage messaging and adds free sign-up",
    "summary": "Blue Fever added a free sign-up or trial and made multiple changes to its homepage headlines, alongside introducing a careers page.",
    "points": [
      {
        "text": "Between September 2017 and March 2019, Blue Fever added a careers page.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between September 2017 and March 2019, Blue Fever added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between March 2019 and November 2020, a classifier read Blue Fever’s change of homepage headline to “BLACK LIVES MATTER” as a repositioning.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between November 2020 and March 2022, Blue Fever changed its homepage headline to “Page by page, celebrate your truest self”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T20:36:40.825Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Blue Fever” company record, https://startuphistory.org/c/bluefever.com"
}