{
  "company": {
    "name": "Bluecore",
    "website": "https://bluecore.com/",
    "record": "https://startuphistory.org/c/bluecore.com"
  },
  "status": null,
  "history_since": "2013-02-05T03:28:57.000Z",
  "baseline": {
    "snapshot_id": "358eeca49361c9f2562e79d25a36bccca4a58262e548ce35f3293c0f28d8087b",
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    "headline": "bluecore.com",
    "description": "Get your own corner of the Web for less! Register a new.COM for just $7.99 for the first year and get everything you need to make your mark online — website builder, hosting, email, and more.",
    "evidence": "https://web.archive.org/web/20130205032857/http://bluecore.com:80/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$7.99 / yr"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:29:37.753Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-07-05T15:53:56.000Z",
      "variants": [
        {
          "headline": "bluecore.com",
          "subhead": "Get your own corner of the Web for less! Register a new.COM for just $7.99 for the first year and get everything you need to make your mark online — website builder, hosting, email, and more.",
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          "evidence": "https://web.archive.org/web/20130205032857/http://bluecore.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "BlueCore.com: The Leading Blue Core Site on the Net",
          "subhead": null,
          "observed_at": "2014-07-05T15:53:56.000Z",
          "evidence": "https://web.archive.org/web/20140705155356/http://bluecore.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "BlueCore.com: The Leading Blue Core Site on the Net",
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      "to": "2014-07-05T15:53:56.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20140705155356/http://bluecore.com:80/",
      "evidence_kind": "internet_archive",
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          "to": "2014-07-05T15:53:56.000Z"
        }
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      "quote_observed_at": "2016-01-08T12:33:01.000Z",
      "variants": [
        {
          "headline": "Stop integrating. Start marketing.",
          "subhead": "What makes Bluecore different from every other behavioral marketing automation solution on the market? Just about everything. See why Bluecore is way better.",
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          "evidence": "https://web.archive.org/web/20160108123301/http://www.bluecore.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Stop integrating. Start marketing.",
      "subhead": "What makes Bluecore different from every other behavioral marketing automation solution on the market? Just about everything. See why Bluecore is way better.",
      "from": "2016-01-08T12:33:01.000Z",
      "to": "2016-01-08T12:33:01.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160108123301/http://www.bluecore.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-01-08T12:33:01.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-07-03T14:53:04.000Z",
      "variants": [
        {
          "headline": "What to do next",
          "subhead": "Bluecore delivers behavioral and product data in one system, powering immediate marketing actions as unique as your customers",
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          "evidence": "https://web.archive.org/web/20170703145304/http://bluecore.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "What to do next",
      "subhead": "Bluecore delivers behavioral and product data in one system, powering immediate marketing actions as unique as your customers",
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      "to": "2017-07-03T14:53:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170703145304/http://bluecore.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
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    },
    {
      "quote_observed_at": "2022-01-01T02:08:21.000Z",
      "variants": [
        {
          "headline": "Bluecore | Retail Marketing Technology",
          "subhead": "Bluecore is a retail marketing technology that reimagines how retailers communicate with their customers through email marketing and website personalization. Request a free demo today!",
          "observed_at": "2020-07-01T02:27:21.000Z",
          "evidence": "https://web.archive.org/web/20200701022721/https://www.bluecore.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Bluecore Homepage | Act on every retail opportunity",
          "subhead": "Bluecore is a retail marketing technology that reimagines how retailers communicate with their customers through email marketing and website personalization. Request a free demo today!",
          "observed_at": "2022-01-01T02:08:21.000Z",
          "evidence": "https://web.archive.org/web/20220101020821/https://www.bluecore.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Bluecore Homepage | Act on every retail opportunity",
      "subhead": "Bluecore is a retail marketing technology that reimagines how retailers communicate with their customers through email marketing and website personalization. Request a free demo today!",
      "from": "2020-07-01T02:27:21.000Z",
      "to": "2022-01-01T02:08:21.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220101020821/https://www.bluecore.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2022-01-01T02:08:21.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-01T23:56:48.000Z",
      "variants": [
        {
          "headline": "Meet alby, Bluecore’s new AI Shopping Assistant.",
          "subhead": "Turn your untapped retail data into one-to-one campaigns that make an immediate impact on revenue with Bluecore.",
          "observed_at": "2025-01-01T23:56:48.000Z",
          "evidence": "https://web.archive.org/web/20250101235648/https://www.bluecore.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Meet alby, Bluecore’s new AI Shopping Assistant.",
      "subhead": "Turn your untapped retail data into one-to-one campaigns that make an immediate impact on revenue with Bluecore.",
      "from": "2025-01-01T23:56:48.000Z",
      "to": "2025-01-01T23:56:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250101235648/https://www.bluecore.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-01T23:56:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:29:37.753Z",
      "variants": [
        {
          "headline": "Orchestrate 1:1 retail personalization across every channel",
          "subhead": "Turn your untapped retail data into one-to-one campaigns that make an immediate impact on revenue with Bluecore.",
          "observed_at": "2026-07-07T22:18:11.000Z",
          "evidence": "https://web.archive.org/web/20260707221811/https://www.bluecore.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Orchestrate 1:1 retail personalization across every channel",
          "subhead": "Turn your untapped retail data into one-to-one campaigns that make an immediate impact on revenue with Bluecore.",
          "observed_at": "2026-11-06T14:29:37.753Z",
          "evidence": "https://www.bluecore.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Orchestrate 1:1 retail personalization across every channel",
      "subhead": "Turn your untapped retail data into one-to-one campaigns that make an immediate impact on revenue with Bluecore.",
      "from": "2026-07-07T22:18:11.000Z",
      "to": "2026-11-06T14:29:37.753Z",
      "captures": 2,
      "evidence": "https://www.bluecore.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-07T22:18:11.000Z",
          "to": "2026-11-06T14:29:37.753Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-5d6a42b8b3dd10a9ccabfbaf61c389dadb22261a0fa242c3ba509f0d79e5469f:3f9d67194dd659b66341633062913028b271c2f1998a9d2f29c7aa037659d3e6:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20140705155356/http://bluecore.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-07-05T15:53:56.000Z",
        "to": "2016-01-08T12:33:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20160108123301/http://www.bluecore.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-3f9d67194dd659b66341633062913028b271c2f1998a9d2f29c7aa037659d3e6:f3622a098521c5200bfa590063c40691cf31a35237daac43a6a039434f5db488:headline:4e0cfb330e14e2a3",
      "before_evidence": "https://web.archive.org/web/20160108123301/http://www.bluecore.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Stop integrating. Start marketing.” to “What to do next”.",
      "between": {
        "from": "2016-01-08T12:33:01.000Z",
        "to": "2017-07-03T14:53:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20170703145304/http://bluecore.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-f3622a098521c5200bfa590063c40691cf31a35237daac43a6a039434f5db488:376cce3e0fa50df0e705d6b6fb831838c0dde6d52ba5d830f55df0a7cee5bd26:logos:813ff534cd692a11",
      "before_evidence": "https://web.archive.org/web/20170703145304/http://bluecore.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: jcpenny, newegg, EXPRESS . (PRNewsFoto/EXPRESS), cvs-pharmacy-logo, cdw and grow revenue website.",
      "between": {
        "from": "2017-07-03T14:53:04.000Z",
        "to": "2019-01-01T00:16:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20190101001617/https://www.bluecore.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-a272b0ae12ded37060b5fde916f60d0e0c30da068dfb256911fa4f5029f5acc1:9994eb9dbd38583a822ebbc3bdddf187e316f0a0f096f91e0699bb79745a2d99:headline:2d16b509ca5691c6",
      "before_evidence": "https://web.archive.org/web/20250101235648/https://www.bluecore.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Meet alby, Bluecore’s new AI Shopping Assistant.” to “Orchestrate 1:1 retail personalization across every channel”.",
      "between": {
        "from": "2025-01-01T23:56:48.000Z",
        "to": "2026-07-07T22:18:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20260707221811/https://www.bluecore.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Bluecore” company record, https://startuphistory.org/c/bluecore.com"
}