{
  "company": {
    "name": "BlueConic",
    "website": "https://blueconic.com/",
    "record": "https://startuphistory.org/c/blueconic.com"
  },
  "status": null,
  "history_since": "2014-01-06T00:34:52.000Z",
  "baseline": {
    "snapshot_id": "b139d0be1d23d60285681a30a0da53c30c8403a761ff324cd9c76fc5d48a4648",
    "observed_at": "2014-01-06T00:34:52.000Z",
    "headline": "BlueConic - Guide the Customer Journey",
    "description": "BlueConic is a state-of-the-art online engagement solution. It enables companies to optimize their customers’ journeys across all online channels.",
    "evidence": "https://web.archive.org/web/20140106003452/http://www.blueconic.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:04:02.754Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-01-06T00:34:52.000Z",
      "variants": [
        {
          "headline": "BlueConic - Guide the Customer Journey",
          "subhead": "BlueConic is a state-of-the-art online engagement solution. It enables companies to optimize their customers’ journeys across all online channels.",
          "observed_at": "2014-01-06T00:34:52.000Z",
          "evidence": "https://web.archive.org/web/20140106003452/http://www.blueconic.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "BlueConic - Guide the Customer Journey",
      "subhead": "BlueConic is a state-of-the-art online engagement solution. It enables companies to optimize their customers’ journeys across all online channels.",
      "from": "2014-01-06T00:34:52.000Z",
      "to": "2014-01-06T00:34:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140106003452/http://www.blueconic.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-01-06T00:34:52.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-03-17T14:39:42.000Z",
      "variants": [
        {
          "headline": "Know the Individual Drive Better Outcomes",
          "subhead": "Our platform helps marketers optimize the customer journey and improve customer engagement, driving exceptional marketing outcomes.",
          "observed_at": "2015-09-11T10:32:39.000Z",
          "evidence": "https://web.archive.org/web/20150911103239/https://www.blueconic.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "BlueConic - Know the Individual. Drive Better Outcomes.",
          "subhead": "Use BlueConic to recognize an individual at each interaction, and synchronize their intent across the marketing ecosystem.",
          "observed_at": "2017-03-17T14:39:42.000Z",
          "evidence": "https://web.archive.org/web/20170317143942/https://www.blueconic.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "BlueConic - Know the Individual. Drive Better Outcomes.",
      "subhead": "Use BlueConic to recognize an individual at each interaction, and synchronize their intent across the marketing ecosystem.",
      "from": "2015-09-11T10:32:39.000Z",
      "to": "2017-03-17T14:39:42.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20170317143942/https://www.blueconic.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2017-03-17T14:39:42.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-02T03:51:49.000Z",
      "variants": [
        {
          "headline": "Is your customer data fragmented?",
          "subhead": "BlueConic is the world’s leading customer data platform (CDP), built to liberate first-party data from all the disparate systems in which it currently exists, and make it available wherever and whenev",
          "observed_at": "2018-07-21T11:07:27.000Z",
          "evidence": "https://web.archive.org/web/20180721110727/https://www.blueconic.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Liberate Your Data",
          "subhead": "BlueConic's customer data platform liberates your first-party data so you can orchestrate individualized experiences in every customer lifecycle stage.",
          "observed_at": "2020-07-13T19:33:22.000Z",
          "evidence": "https://web.archive.org/web/20200713193322/https://www.blueconic.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Liberate Your Data",
          "subhead": "BlueConic makes your first-party data accessible when and where you need it to transform customer relationships and unleash growth.",
          "observed_at": "2022-01-04T05:50:50.000Z",
          "evidence": "https://web.archive.org/web/20220104055050/https://www.blueconic.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The customer data platform to liberate your data in the privacy-first era",
          "subhead": "Home",
          "observed_at": "2023-07-02T17:05:53.000Z",
          "evidence": "https://web.archive.org/web/20230702170553/https://www.blueconic.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A customer data OS that works as hard as you do",
          "subhead": "BlueConic is the operating system that puts data into action for marketing and growth doers.",
          "observed_at": "2025-01-02T03:51:49.000Z",
          "evidence": "https://web.archive.org/web/20250102035149/https://www.blueconic.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A customer data OS that works as hard as you do",
      "subhead": "BlueConic is the operating system that puts data into action for marketing and growth doers.",
      "from": "2018-07-21T11:07:27.000Z",
      "to": "2025-01-02T03:51:49.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20250102035149/https://www.blueconic.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-07-21T11:07:27.000Z",
          "to": "2025-01-02T03:51:49.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-11-02T22:42:50.000Z",
      "variants": [
        {
          "headline": "Turn first-party data into unstoppable growth.",
          "subhead": "BlueConic’s Customer Growth Engine turns first-party data into real-time growth—built for marketers, powered by AI, and trusted by IT.",
          "observed_at": "2025-11-02T22:42:50.000Z",
          "evidence": "https://web.archive.org/web/20251102224250/https://www.blueconic.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Turn first-party data into unstoppable growth.",
      "subhead": "BlueConic’s Customer Growth Engine turns first-party data into real-time growth—built for marketers, powered by AI, and trusted by IT.",
      "from": "2025-11-02T22:42:50.000Z",
      "to": "2025-11-02T22:42:50.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20251102224250/https://www.blueconic.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-11-02T22:42:50.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:04:02.754Z",
      "variants": [
        {
          "headline": "Turn every customer signal into repeat revenue, automatically",
          "subhead": "BlueConic unifies customer data and activation to drive real-time growth across every moment. Built for marketers, powered by AI, and trusted by IT.",
          "observed_at": "2026-07-10T17:51:22.000Z",
          "evidence": "https://web.archive.org/web/20260710175122/https://www.blueconic.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Turn every customer signal into repeat revenue, automatically",
          "subhead": "BlueConic unifies customer data and activation to drive real-time growth across every moment. Built for marketers, powered by AI, and trusted by IT.",
          "observed_at": "2026-07-14T22:25:31.000Z",
          "evidence": "https://web.archive.org/web/20260714222531/https://www.blueconic.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Turn every customer signal into repeat revenue, automatically",
          "subhead": "BlueConic unifies customer data and activation to drive real-time growth across every moment. Built for marketers, powered by AI, and trusted by IT.",
          "observed_at": "2026-10-07T01:56:08.000Z",
          "evidence": "https://web.archive.org/web/20261007015608/https://www.blueconic.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Turn every customer signal into repeat revenue, automatically",
          "subhead": "BlueConic unifies customer data and activation to drive real-time growth across every moment. Built for marketers, powered by AI, and trusted by IT.",
          "observed_at": "2026-11-05T12:04:02.754Z",
          "evidence": "https://www.blueconic.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Turn every customer signal into repeat revenue, automatically",
      "subhead": "BlueConic unifies customer data and activation to drive real-time growth across every moment. Built for marketers, powered by AI, and trusted by IT.",
      "from": "2026-07-10T17:51:22.000Z",
      "to": "2026-11-05T12:04:02.754Z",
      "captures": 4,
      "evidence": "https://www.blueconic.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-10T17:51:22.000Z",
          "to": "2026-11-05T12:04:02.754Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b139d0be1d23d60285681a30a0da53c30c8403a761ff324cd9c76fc5d48a4648:ce33fa045d7a7299967c520d1c22b127ae9fa15b6301bd393dadc1c4a626d8fc:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20140106003452/http://www.blueconic.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2014-01-06T00:34:52.000Z",
        "to": "2015-09-11T10:32:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20150911103239/https://www.blueconic.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-b139d0be1d23d60285681a30a0da53c30c8403a761ff324cd9c76fc5d48a4648:ce33fa045d7a7299967c520d1c22b127ae9fa15b6301bd393dadc1c4a626d8fc:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20140106003452/http://www.blueconic.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2014-01-06T00:34:52.000Z",
        "to": "2015-09-11T10:32:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20150911103239/https://www.blueconic.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-ce33fa045d7a7299967c520d1c22b127ae9fa15b6301bd393dadc1c4a626d8fc:1f1fe264c8243131bcc0756a6a43cd5fe9ad390fbc7d267813167237807f7f81:customers_added:131f9c72477a3a28",
      "before_evidence": "https://web.archive.org/web/20150911103239/https://www.blueconic.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Petplan.",
      "between": {
        "from": "2015-09-11T10:32:39.000Z",
        "to": "2017-03-17T14:39:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20170317143942/https://www.blueconic.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "page-1f1fe264c8243131bcc0756a6a43cd5fe9ad390fbc7d267813167237807f7f81:f5631511b00e900923eddcaefe85e9cb8b6077b2987e63f3d4b5f6553d8488bb:customers_added:92862e5ae2715ad6",
      "before_evidence": "https://web.archive.org/web/20170317143942/https://www.blueconic.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Atlantis, AKC, MOEN, Atlantic and ATK.",
      "between": {
        "from": "2017-03-17T14:39:42.000Z",
        "to": "2018-07-21T11:07:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20180721110727/https://www.blueconic.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-ecff6a0a8a809e7596b9a5dab2cdc2a87af11e52bc802e51b4dc3f1b24441ea4:4f72983403623f58b29fb1fd3d48b81819250420ddc97bc993234f1af17823aa:traction:b38c3aa471625e93",
      "before_evidence": "https://web.archive.org/web/20220104055050/https://www.blueconic.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “350 brands” on its homepage (was “300 brands”).",
      "between": {
        "from": "2022-01-04T05:50:50.000Z",
        "to": "2023-07-02T17:05:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20230702170553/https://www.blueconic.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "classifier-4f72983403623f58b29fb1fd3d48b81819250420ddc97bc993234f1af17823aa:67740176857c2b18d12ce934bd698672814871147cb82f512ad6e29c6deba099:repositioning",
      "before_evidence": "https://web.archive.org/web/20230702170553/https://www.blueconic.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The customer data platform to liberate your data in the privacy-first era” to “A customer data OS that works as hard as you do”.",
      "between": {
        "from": "2023-07-02T17:05:53.000Z",
        "to": "2025-01-02T03:51:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20250102035149/https://www.blueconic.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 7,
      "id": "classifier-67740176857c2b18d12ce934bd698672814871147cb82f512ad6e29c6deba099:1b3fa5acd3afab65c88b471f679089d501b294e5b0a5c029d8b6cbefbeea823f:repositioning",
      "before_evidence": "https://web.archive.org/web/20250102035149/https://www.blueconic.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “A customer data OS that works as hard as you do” to “Turn first-party data into unstoppable growth.”.",
      "between": {
        "from": "2025-01-02T03:51:49.000Z",
        "to": "2025-11-02T22:42:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20251102224250/https://www.blueconic.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-67740176857c2b18d12ce934bd698672814871147cb82f512ad6e29c6deba099:1b3fa5acd3afab65c88b471f679089d501b294e5b0a5c029d8b6cbefbeea823f:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20250102035149/https://www.blueconic.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2025-01-02T03:51:49.000Z",
        "to": "2025-11-02T22:42:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20251102224250/https://www.blueconic.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-1b3fa5acd3afab65c88b471f679089d501b294e5b0a5c029d8b6cbefbeea823f:775b7bfa26df421324f20c10d57c260de598e6f4b56ccb8ac4dc21fadd164a84:headline:8bc04598d87f127a",
      "before_evidence": "https://web.archive.org/web/20251102224250/https://www.blueconic.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Turn first-party data into unstoppable growth.” to “Turn every customer signal into repeat revenue, automatically”.",
      "between": {
        "from": "2025-11-02T22:42:50.000Z",
        "to": "2026-07-10T17:51:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20260710175122/https://www.blueconic.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “BlueConic” company record, https://startuphistory.org/c/blueconic.com"
}