{
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      "variants": [
        {
          "headline": "Effective & tailored to you egg freezing guidance",
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      "variants": [
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          "headline": "Find a fertility clinic",
          "subhead": "Find a fertility clinic near me from > than 450 clinics and specialists in the US with cost and success rates. Get fertility support IVF & egg-freezing at Blooming Eve.",
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        {
          "headline": "Find a fertility clinic",
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          "headline": "Find a fertility clinic",
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        {
          "headline": "Find a fertility clinic",
          "subhead": "Find a fertility clinic near me from > than 450 clinics and specialists in the US with cost and success rates. Get fertility support IVF & egg-freezing at Blooming Eve.",
          "observed_at": "2025-07-08T18:05:48.000Z",
          "evidence": "https://web.archive.org/web/20250708180548/https://www.bloomingeve.com/",
          "evidence_kind": "internet_archive"
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        {
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      "from": "2023-09-26T06:48:52.000Z",
      "to": "2026-01-18T17:46:31.000Z",
      "captures": 6,
      "evidence": "https://web.archive.org/web/20260118174631/https://www.bloomingeve.com/",
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          "to": "2026-01-18T17:46:31.000Z"
        }
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      "id": "page-d4c226d9b3f7a154e20b14556b83f6154d9e5263fdb7e8a6be6f46e2bba676b2:0e27e55869a99ddb0ace6cbec292988d8376d714622b4233d5b3c4db2ce01751:headline:9b59ff09c06a2b98",
      "before_evidence": "https://web.archive.org/web/20220815214907/https://www.bloomingeve.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Want to have kids at some point?” to “Effective & tailored to you egg freezing guidance”.",
      "between": {
        "from": "2022-08-15T21:49:07.000Z",
        "to": "2023-03-31T16:47:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20230331164716/https://www.bloomingeve.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-d4c226d9b3f7a154e20b14556b83f6154d9e5263fdb7e8a6be6f46e2bba676b2:0e27e55869a99ddb0ace6cbec292988d8376d714622b4233d5b3c4db2ce01751:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220815214907/https://www.bloomingeve.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-08-15T21:49:07.000Z",
        "to": "2023-03-31T16:47:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20230331164716/https://www.bloomingeve.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "classifier-0e27e55869a99ddb0ace6cbec292988d8376d714622b4233d5b3c4db2ce01751:3e75c1dd723d34e3a54cc2b7d05514f0de160d1df2dd9958fb9bf338500bf733:repositioning",
      "before_evidence": "https://web.archive.org/web/20230331164716/https://www.bloomingeve.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Effective & tailored to you egg freezing guidance” to “Find a fertility clinic”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2023-03-31T16:47:16.000Z",
        "to": "2023-09-26T06:48:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20230926064852/https://www.bloomingeve.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-0e27e55869a99ddb0ace6cbec292988d8376d714622b4233d5b3c4db2ce01751:3e75c1dd723d34e3a54cc2b7d05514f0de160d1df2dd9958fb9bf338500bf733:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20230331164716/https://www.bloomingeve.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2023-03-31T16:47:16.000Z",
        "to": "2023-09-26T06:48:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20230926064852/https://www.bloomingeve.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Blooming Eve” company record, https://startuphistory.org/c/bloomingeve.com"
}